Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Release Date + About the Launch

HAUS LABS relaunches with 90 shades that will be available exclusively at Sephora.

June 9th

Products in the Launch

Power Sculpt Velvet Bronzer, $38.00 (New, Permanent)

This bronzer is infused with HAUS LABS BY LADY GAGA’s patented fermented arnica and delivers skincare benefits without compromising color performance. Its velvety-smooth, weightless, skip-proof formula is unlike any other that effortlessly, visibly defines and sculpts.

  • Light Level 1 fair to fair light, warm muted undertones
  • Light Level 2 fair to fair light, cool golden undertones
  • Light Level 3 fair to light, neutral undertones
  • Light Level 4 fair to light medium, neutral undertones
  • Medium Level 5 light medium to medium, warm rosy undertones
  • Medium Level 6 light medium to medium, cool golden undertones
  • Medium Level 7 medium to medium deep, warm rosy undertones
  • Medium Level 8 medium to medium deep, cool golden undertones
  • Deep Level 9 medium deep to deep, cool golden undertones
  • Deep Level 10 deep, neutral undertones
  • Deep Level 11 deep, warm rosy undertones
  • Deep Level 12 deep, neutral undertones

Bio-Radiant Gel-Powder Highlighter, $40.00 (New, Permanent)

This super-gliding gel-powder highlighter has a blurring effect that quickly smooths skin. The weightless formula is infused with a custom blend of multidimensional pearls and reflective pigments that deliver pure radiance in a soft-focus glow.

  • Peach Quartz golden peach
  • Chocolate Opal warm brown
  • Pink Amethyst pink magenta
  • Raw Amber copper
  • Fire Opal yellow orange
  • Bronzite deep cool bronze
  • Rose Quartz light magenta
  • Sunstone pink gold
  • Moonstone light silver
  • Golden Pyrite bronzed gold

PhD Hybrid Lip Oil, $24.00 (New, Permanent)

This lip oil gives the shine of a gloss—without the stickiness—while drenching your lips in sheer, hydrating color. It nourishes and softens with the scientific power of vegan collagen and prickly pear.

  • Neutral universal clear
  • Hue berry
  • Tint sheer pink
  • Secondary sheer orange

Le Monster Lip Crayon Lipstick, $22.00 (New, Permanent)

The Le Monster Lip Crayon Lipstick delivers the ultimate balance of comfort and long-wearing color in lightweight demi-matte or shimmer shades that condition lips and last all day.

  • Berry Matte cool magenta
  • Cerise Matte warm bright pink
  • Mauve Matte warm dirty rose
  • Mocha Matte warm dark nude
  • Light Peony Matte cool light peony
  • Melon Matte warm neutral pink
  • Peach Matte warm light nude
  • Currant Matte warm soft red
  • Crimson Matte cool bright red
  • Scarlet Matte cool deep red
  • Garnet Matte deep dark red
  • Rose Matte warm dark rose
  • Fuchisa Shimmer sparkling pink

Optic Intensity Eco Gel Eyeliner Pencil, $22.00 (New, Permanent)

This innovative eco-pencil features a plastic-free cellulose barrel and aluminum endcaps. The flexible, gel-like texture allows just the right amount of playtime to line or smudge before setting. The micronized pigments provide intense color payoff and a smooth application.

  • Chartreuse Matte acid green
  • Olive Shimmer yellow green
  • Beige Matte nude
  • Teal Matte teal
  • Sienna Matte burnt orange
  • Cocoa Matte rich brown
  • Brick Matte crimson
  • Black Onyx Matte black
  • Deep Bronze Shimmer bronzed gold
  • Cobalt Matte cobalt blue
  • Onyx Gold Shimmer bronzed gold
  • Navy Matte deep navy
  • Magenta Shimmer magenta
  • Sage Matte sage
  • White Onyx Matte pure white
  • Titanium Shimmer silver
  • Amethyst Matte deep purple
  • Charcoal Matte black with gold pearl

Hy-Power Eye, Cheek, & Lip Pigment Paint, $24.00 (New, Permanent)

These easy-to-use, bold, long-wearing pigments provide endless creativity. The range of opaque mattes and sheer shimmers swipes on easily for a smooth, comfortable, budgeproof finish. These shades are inspired by Gaga’s love for art and are a new way to makeup.

  • Charcoal Shimmer metallic deep grey
  • Beige Matte nude
  • Gold Shimmer metallic gold
  • Black Onyx Matte rich black
  • Blush Matte muted peach
  • Sapphire Matte sapphire blue *DO NOT USE ON EYES
  • Magenta Matte purple-pink
  • Citrine Matte primary yellow
  • Silver Shimmer metallic silver
  • White Onyx Matte pure white
  • Cocoa Matte brown
  • Copper Shimmer metallic copper
  • Rose Gold Shimmer metallic rose gold
  • Flame Matte orange *DO NOT USE ON EYES
  • Fuchsia Matte fuchsia *DO NOT USE ON EYES
  • Deep Amethyst Matte blackened burgundy
  • Scarlet Matte primary red *DO NOT USE ON EYES
  • Burgundy Shimmer deep red-purple
  • Deep Teal Matte blackened blue
  • Mint Matte mint green

The Edge Precision Eyebrow Pencil, $22.00 (New, Permanent)

This Allure Best of Beauty award–winning brow pencil naturally shapes and defines brows with total ease. Its superfine, durable tip mimics fine, hair-like strokes for effortless blending with a creamy, smudgeproof formula that stays put.

  • Ash Brown Cool Undertone | Recommended For Medium-To-Dark Brown Hair
  • Taupe Brown Warm Neutral Undertone | Recommended For Dark Blonde + Light Brown Hair
  • Dark Brown Neutral Undertone | Recommended For Deep Brown, Black + Gray Hair
  • Soft Blonde Neutral Undertone | Recommended for Platinum-To-Light Blonde Hair
  • Soft Brown Warm-Neutral Undertone | Recommended For Light-To-Medium Brown + Gray Hair
  • Cinnamon Warm Undertone | Recommended For Strawberry Blonde + Light Red Hair
  • Medium Brown Neutral Undertone | Recommended For Medium Brown Hair
  • Auburn Neutral Undertone | Recommended For Traditional Red Hair
  • Medium Blonde Neutral Undertone | Recommended For Medium Brown Hair
  • Granite Grey Neutral Undertone | Recommended For Deep Brown, Black + Gray Hair
  • Brown Black Warm Undertone | Recommended For Deep Brown + Soft Black Hair
  • Noir Undertone | Recommended For Deep Brown + Black Hair
  • Taupe Cool Undertone | Recommended For Medium-To-Dark Blonde Hair

Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Haus Labs Relaunches at Sephora on June 9th with 90 New Products

Haus Labs Relaunches at Sephora on June 9th with 90 New Products


Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Kathy R. Avatar

I hope the eyeliners are better than the old ones. I looked like a raccoon after 3 hours-never had a eyeliner smear so bad on me!!! Hopefully I will find one that I like.

Lauren Avatar

That’s quite a lot to release all at once. The rebrand seems more like a hybrid of the Ariana Grande REM line, Rare Beauty, a little Fenty, with a dash of Danessa Myricks than it really seems like its own thing. Perhaps it will perform well. I appreciate there are some unusual colors, but perhaps it would be have been better served released in smaller, curated batches. I quite like the idea of makeup inspired by art but for some reason I don’t see that inspiration clearly translated here.

Z Avatar

Same. Right from the beginning “Haus Labs” has very much only given off “amazon manufactured some trash in one of the facilities they could get the cheapest deal on with the cheapest-sourced materials, on the backs of the cheapest labor possible, and asked gaga to put her face on it, to which she agreed for a handsome sum, and waited for the sales to roll in.”
I was never going to buy something that was clearly created *only* to make profit in a saturated market. There’s no art here. There’s no soul. There doesn’t even feel like an actual human being making decisions for the better behind the brand. You could tell me algorithms and spam bots came up with the concept and I’d believe you.

Natasha Avatar

This is one of those iffy brands that I wouldn’t even dip my toe in without seeing reviews. A cool toned bronzer and a couple of the lip crayons are mildly interesting but thats about it for me.

Nellie Avatar

I wish I had stocked up on the amazing liquid eyeliner because that didn’t make the rebrand. While the gel kohl eyeliners were smear-y, the regular gel eyeliners were pretty good (but dupeable elsewhere), so I may try one of the new ones.

And that says it all: the standout products were great basics, not innovative makeup you would expect from Lady Gaga.

While the cream shadows were fun and I’ll miss them, the line veered after launch into much more conventional offerings that were pretty boring. Such a missed opportunity.

kjh Avatar

There are a few pretty insightful short articles about this. Readers/commenters touched on quite a few of the points. The D-T-C model is not great for m/u. At least with S/U/store-available brands, you have a chance to see the products IRL, but not via A. On A, the hits came by googling Haus, certainly not for googling/reviews of products. Not #3 in blush or #5 in liners. And on A, you have to be. Sales fell off after the first pandemic wave….we’d been stuck at home and were looking for something new to pique our interest. Now we were less dependent on A to bring us things. A was looking for a broad-based audience they never found. Haus was looking for a bold way to enter the retail…or rather e-tail space. Makes sense, sort of. The pitfalls were obvious to any of us prone to analyze the m/u sector. Giant, un-dedicated e-tail is not as good a plan as associating with the pure beauty space. Gamble that did not pay off. Changes: well, Haus has gone clean/vegan which fits right in with S’s greenwashing strategy. I don’t have to list the # of products and cos that have dropped like rocks when they reformulated to vegan because quality suffered. Not dissing clean if it aligns with your values. It has not escaped us that brands that STARTED vegan made better products than brands who reformulated as vegan. C’s reviews showed that the liners were mediocre. I doubt vegan versions will be much of an improvement. Hope I’m wrong. I don’t see Haus having a long run or becoming a go-to at all.

Gina Avatar

looking fwd to hearing about how these perform– though the paints remind me too much of halsey’s about face eye paints (which are incredible! and have much cuter packaging imo).

C. Blossom Avatar

I’m a little confused by “cool golden” and “warm pink”. Those are usually swapped in my mind. So even if they reviewed and swatched well, I wouldn’t buy without testing myself in person. Not saying it’s bad, because the colors look beautiful, but it’s not an easy web-only buy.

Brian Avatar

I think a rebrand was smart but not this. Firstly the price hike is ridiculous. The EXACT same lip product was $18 now its $22. And I’m not paying $40 for what is sure to be a very basic run of the mill highlighter formula. The overall new look is also boring. This is Gaga, it was boring before, its boring now. Some of these products look like they come in the most basic packaging offered, like the pigment paints. Here’s what I would have liked to see with the powder products. Gaga has her “eras” of her career that have a very clearly defined aesthetic. She should have come out with several different high end weighty compact components to choose from with color schemes/designs that reflect those different eras. You choose the compact you want, you choose the powder product you want and it comes as a bundle. Those pigments being in just plain boring squeezy tubes is just… Gaga is one of the only celebrities I can actually understand coming out with a makeup line but she’s also the one who has dropped the ball TWICE as far as aesthetic.

Cherie Avatar

Very curious to see your reviews. I got a few products from Amazon that I felt were sub par. I ended up throwing them away. While the photos were very creative, what I didn’t see much of was how an average person would use the products. Hopefully the relaunch will be inclusive of that.

Chelsea Avatar

Like *SO* many people I was less than impressed with the original Haus products from Amazon.

The eyeliner pencils were quite frankly crap.

Slightly annoyed, slightly depressed that the packaging is so meh.

She’s GaGa! It could’ve been so creative! Even with leaning into her more traditional Tony Bennet duets styling it could’ve been aesthetically pleasing at least.

I won’t be spending my money on this relaunch unless the reviews come back spectacular.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!