Hard Candy Launches @ Walmart Next Week!

Hard Candy Launches @ Walmart Next Week!

In just one week, Hard Candy, a colorful, tempting and addictive cosmetic brand will be hitting the mass market shelve at the largest retailer in the world – Walmart. It’s the first time a prestige cosmetics collection has gone mass and features unique, specialty products.

Hard Candy products have formulas that are worthy of the prestige market and ahead of the trends with star products like Painted Lady Manic Shine Intense lip color, Eye Tattoo and Balm Girls Tinted Lip Balms. There is a nod to the company’s storied heritage featuring Just Nails polish (yes, the rings are there!), Eye Candy shadows and Fortune Gloss – complete with a tiny Magic 8 ball.

Unique components and stellar merchandising clearly sets the brand apart from its mass brand neighbors. Hard Candy looks like it belongs in Sephora but the pricing totally defies the product offering. Hard Candy is a collaboration between NuWorld Beauty and Walmart insuring that mass market consumers will have access to an out of the box, forward thinking, fun, affordable, quality cosmetics brand. Walmart’s commitment to beauty has been matched with Hard Candy’s drive toward innovative break though style.

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I remember when Hard Candy first came out with their sexy nail color names. I was OBSESSED with the brand and would have begged my Mom to buy me something, anything but I didn’t even know where to get it from. …now they’re selling it at Walmart?! Hmmm.

Many stores have them out already. Its replacing the Mary Kate Ashley line. So if you see that display disappear the Hard Candy stuff will be out soon.

Aww, I hope these are available in Canada. Otherwise, I’m heading down to Seattle to grab some of these. I loved Hard Candy so much. I still have some of their lip liners and nail polish in my stash.

Theyd better have this stuff all sealed up on the shelves or its just all going to get opened and tested. I will never buy makeup at Target or Walmart that isnt sealed… EVERYTHING gets used at those places! Gross.

I loved loved loved Hard Candy when I was in high school and back then it was very expensive for the normal high school girl. Once or twice when I saved enough money I would be able to buy one nailpolish or lipstick from them. I remember getting a nailpolish called Mermaid as a gift years ago and I still have it! I am glad they are back though and that they are more affordable. I hope they have this at the Walmart in Vancouver.

Everything looks sadly low-quality, even in the promo pics. Reminds me of the Mary-Kate and Ashley makeup line. I think Ill be sticking to LOreal, Max Factor, and the like when I look for cosmetics at Wal-Mart.

Yeah I agree with Sara N. I’m pretty sure it’s not gonna be like their original nail polishes, and walmart who would’ve thought? they had some of my favorite nail shades, kind of embarrassed for them.

Tons of other products, other than pictured here – concealer palettes, baked bronzers & blush. Tons of mascara choices,eye shadows… I can’t wait. Someone posted in-store pics on MUA.

Yesssssss!

I’ve been pestering my local Wal-Mart about the release date and they told me just today that its being put out next week. I’m saving judgment for when I actually see the product but I can’t deny how excited I am for this launch. <3

ITS FUNNY AND A LIL DISTURBING TO ME HOW PEOPLE ON HERE ARE ACTING BRAND NEW ABOUT IT BEING AT WALMART. LOL THERE ARE MILLIONS OF PEOPLE WHO WISH TO HAVE THEIR PRODUCTS SOLD THERE. A DEMOTION? LOL IM SURE THEY DONT SEE IT THAT WAY. OK THEY USED TO BE AT NORDSTROMS SO WHAT? NOW MILLIONS OF MORE PEOPLE WILL BE ABLE TO ACQUIRE THEIR PRODUCTS. IF THIS IS A DEMOTION.. SIGN ME UP! AND IMAGINE HOW MANY TEENS ETC WILL BE INTRODUCED TO THIS MAKEUP. I THINK ITS A GOOD LOOK FOR THEM ON THE BUSINESS END.

I agree with you Elysia. If they couldnt keep at the higher end level but they were able to bounce back and launch themselves at Walmart, then really its a success. They didnt go under.

I HATE Walmart. Every time I go to one it is dirty, a mess, and the worst people seem to shop there- rude, letting their kids run loose like monkeys, pootr hygine, etc…
But I will make a trip to Walmart to try these.

I totally agree with Elysia as well! Rarely have do I ever go in to Nordstrom or Sephora because of how inconvenient they can be as well as the obvious prices, while Walmart, though not the best store, is almost in every city, 5 or 10 minutes away. It is not anywhere near a demotion because now people with maybe not enough money as the ritzy high class woman can get the better products with an affordable price.

Hi Ladies,

Well, I purchased 6 polishes and two of their mascaras at Wal-Mart over the weekend! What a beautiful display and colors too! Can anyone tell me about their mascaras. Thanks.

BTW, you may already know this, but I just found out that Max Factor will no longer be sold in the U.S. beginning January, 2010! So stock up now if you want any of their products!

I just bought several products at Wal Mart by hard Candy and I have to say I am impressed with the quality. I love the concealer, foundation, and eyeliners. The eyeshadows dont usually last that long, but they have such a pretty pigment, and there Mascaras flake pretty easily if you use to much.

Soooooooo psyched for the hard candy launch in Walmart,but i’ve been to two Walmarts in the last two days and haven’t been able to find it yet,not cool!Does anyone know if it’s only available in select Walmarts??

A little disappointed in the new products 🙁
Although I love the new low prices…I think they are a reflection of the quality.

Lash Tinsel in spellbound- Nothing special a little sparkle. The Sephora Brand had a glitter lash product last Dec. and it works much better.

Lash Call(lengthening mascara) in punk-The lengthening effect is small and five mins. after I put it on I have to look really close to notice it! How does that pass testing? I tried it with a primer and then coated the color on and that worked better.

Cream Eye shadow with mini liner in queenie-I expected the sparkle eye shadow to be more dramatic. The mini liner does not work as well as my sephora Hard Candy glitter pencils. It did not go on as easily and you are going to need to keep it in your purse to reapply.

Glitz stick in hottie- Decent..I would like to try it in a different color because mine is the clear shade.

I would still like to try some other there other new products because I loved Hard Candy when it was at Sephora.

im actually really excited for this! been hearing a lot of great things about the lipsticks and mineralized blushes, so i suggest those!

going there in a few minutes, hoping to pick up a few products(:

Saw the line @ Wal-mart tonight. It completely took me by surprise. It looks pretty amazing…great colors, unique products. Some very cool mascara and eyeliner shades. It may even be worth it for some people to break their Wal-Mart fast! I haven’t been there for about a year but I’m going back this weekend to stock up when I have more time to browse.

I am returning my Ginormous Lash mascara in ‘mudslide.’ When they named it they were spot on — it’s a real basic, gooey brown. Mine might just be bad, I’m not sure. I adore the Blush Crush in ‘bombshell’ though! I remember when Hard Candy was my favorite eyeshadow — I owned almost every quad they sold =)

I have bought 3 eye shadows, 3 of the plumping lipglosses, primer, and two of the baked blushes. I have to say the primer is the best ever, hands down 5*****! It is way better than $80 ones. The plumper is good, doesn’t plump at all, but gives lips a cool feeling, isn’t sticky, and the are huge in size 5*****. I really like them. The blushes work well and are great sizes (same size as mac mineralized blushes and work just as good and way cheaper)for the price 5*****. They show up with very little on the brush. The eye shadows are ahh bland. You have to cake it on to get any colour. I am very pale skinned and had to foil the heck out of them after caking didn’t help. Overall some of the hard candy products are just as good as before and way cheaper. The glosses, eye shadows, and lipsticks are $6. The blushes are $7-8 I think and the primer is $8. The tinted lipbalms are $5 I think. They have a lot of fun colours, but the lip coulours are pretty mild in colour once applied. I have the plumper in girl nextdoor and it gives me a little creamy pink sparkle. It is a good gloss. My fave as well as the primer.

OMG ni just luuuuuuv hard candy my mom hates its which makes it even cooler dont ya think i sooooooooooooo luv this site toooooooo,
Peace and Luv and of course Choc Chip COOKIES!!!!!!!!!!!!!

LUV YA,
sAmMi

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