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Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow Review, Photos, Swatches

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow

More Giorgio Armani Eyes to Kill Intense Eyeshadow with #3

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow ($32.00 for 0.14 oz.) is a metallic, silver-threaded plum purple with multi-colored shimmer that is dominated by indigo, violet, and gold flecks.  It was sheerer when I used it dry and really intense when applied wet.

The texture of these feels almost like a cream eyeshadow, but it has the thinness of a powder eyeshadow while retaining some of the blendability of the hybrid cream-powder eyeshadow.  It also works well with other eyeshadow (see this look using #6).  It’s almost like a really dense loose powder that’s been pressed down, because if you dig at it, it loosens.

Though pricey, each shade comes with 0.14 oz. worth of product, which is a hefty amount (normal eyeshadow averages around 0.05 oz., no matter the price).  The only aspect I didn’t love was the little black stopper inside the jar (once you unscrew the black lid), because my longer fingers felt awkward grabbing it (so I just unscrew it upside down so it falls into the cap).

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow

Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow
Giorgio Armani Purpura (3) Eyes to Kill Intense Eyeshadow — Dry/Wet


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Mariella Avatar

Oh lordy but that is GORGEOUS. I really love the first one you ever showed (the sort of bronzey one) but this comes a very close second. If I ever get to the store that sells Armani in Toronto, I am in BIG trouble!

kate Avatar

Hot Renfrew should have it- they got the other shades. I’m definitely going to harass my GA counter about when they can get the new colours in because I am SOLD.

Edelmc Avatar

Ok. This is going to be my first Armani purchase. As a girl who mainly and loyally mainly sticks to mac this is big. It looks like what I wanted Bobbi brown starry purple cream shadow to look like!

Edelmc Avatar

I was just thinking since these are fairly new and alot of people seem to be very interested in them would you be able to do an overall post on them showing them together and commenting on which ones you think are the best etc like you do for le collections…. It would defo be appreciated

Marie Avatar

OMG, what possessed them to call this Purpura? I mean, really?
The name alone is actually a big enough reason for me not to buy this, regardless of how gorgeous it looks. I’ll always associate this beautiful product to a skin condition.

Emily O. Avatar

Lol Exactly I wasn’t bothered by Illamasqua’s Bacterium but to me this is like naming a beauty product Ichthyosis…the visual is distracting to say the least

Marie Avatar

I agree. Bacterium is vague enough; it doesn’t bring a specific image to mind. Skin conditions are by definition visible, and very often hard to live with for those afflicted, especially since we live in a society where image is valued. Naming a product after a medical condition, whichever it is, is insensitive.

Emily O. Avatar

I know- I know this is way tangential but there is some line in Fight Club regarding our societies need to have perfect skin. In 8th grade my Dad would pick me up from school and drop me off at his hospitals medical library. Andrew’s Book of Skin Diseases gave me an early appreciation for all sort of obscure and not so obscure afflictions. It also helped this teenager grow some sensitivity. Hence I appreciate beauty in many forms, including the color of this eyeshadow which is truly gorgeous, though it may have an unfortunate moniker.

Marie Avatar

Mmmm, it’s not what it means that’s the worst; it’s what it looks like in its “strong” form. Piece of advice: don’t google image it.
Basically it’s blood infiltrating itself under the skin, causing red/purple spots of varying size and gravity. When it’s bad, it’s *bad*.

Alicia Avatar

People. Armani, as his name should give you a clue, is Italian. Italian brands name their product in Italian. Purpura, in Romance languages, means “Purple”. In fact, the word Purple itself comes from the Latin word Purpura. Cheers. 🙂

Marie Avatar

I understand that (I studied latin and P.I.E. at university).

But all the product names have been adapted to the market they’re intended for. Eyes to kill shadows have descriptive french names in France, descriptive english names in english-speaking countries. It turns out that Purpura is the only product in the entire make-up line that kept it italian name for the english-speaking market. They could easily have called it Purple, yet they didn’t.

evo Avatar

I want this one too. I haven’t seen this at nordstrom or neimans. Guess I have suck it up and pay the expensive price and get it at holt renfrew

Tabi Avatar

These were just released and were delayed for some reason. I would expect Nordstrom and other places to have them in the next couple of weeks.

Chrissy Avatar

Wow, this is beautiful. I don’t know if I want to pay $32 for it, though. It looks worth it, but I need to save money. Ahh, the dilemma!

Kacey Avatar

Absolutely stunning! I haven’t been able to find this particular shade in any of the counters in NorCal I’ve checked so far – where did you find it? I would love to see a look with this color in it!

miriam Avatar

After seeing the swatch of the last one you reviewed I finally broke down and bought purpura #3 and blast of blue #1 yesterday. I was going to get the black one but I saw you had a dupe listed for that from sugarpill cosmetics so I didn’t get it. I’m so glad I picked this one up as well, they’re both such unique colors to me.

Kacee Avatar

I saw on the website that there was a silver eyes to kill shadow…and I was wondering if you were goin o be swatching/reviewing it?(:

bluest1199 Avatar

I love these shadows. However, I still haven’t found a brush that works well at applying them so I just use my fingers.

Jennifer Avatar

hi, hope u can help..I’ve been thinking about getting Chanel’s Illusion D’ombre Illusoire but stumbled upon this. Does GA or Chanel’s apply better? And if i have oily eyes, which woud last longer? I don’t think SIngapore sells GA in retail though. thanks!

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