Archived Post

Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow Review, Photos, Swatches

Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow
Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow

More Giorgio Armani Eyes to Kill Intense Eyeshadow with #13

Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow ($32.00 for 0.14 oz.) is a really deep, dark black that is subtly infused with navy blue micro-shimmer. In the pot, it looks black as midnight, but when swatched, the shimmer is just barely visible. It is a blue-based black, and photographs tend to pull blue out of it, but in person, I found it really just looked black.  It’s a nice, rich jet black, and if you’re a fan of the all-black smoky eye, it would be lovely as the star!  I used it as eyeliner on the lower lash line in this look.

This is a product that lives up to its claims–it wears all day without budging, creasing, or fading–and blends as well on its own as it does with other eyeshadows (or on top of an eyeshadow base). Giorgio Armani describes the Eyes to Kill Intense formula as neither powder nor cream but a hybrid that creates a “smooth, lasting color film” that can be applied wet or dry.  Giorgio Armani explains, “Each shade is intensified with a second pigment for a multi-dimensional effect. In just one swoop, create a wet, shimmering smokey eye … Base color covers eyelid, and second pigment adds drama to the contour.”

The texture of these feels almost like a cream eyeshadow, but it has the thinness of a powder eyeshadow while retaining some of the blendability of the hybrid cream-powder eyeshadow.  It also works well with other eyeshadow (see this look using #6). The intensity is insane–whether you use it wet or dry, they pretty much look the same. It’s almost like a really dense loose powder that’s been pressed down, because if you dig at it, it loosens.

Though pricey, each shade comes with 0.14 oz. worth of product, which is a hefty amount (normal eyeshadow averages around 0.05 oz., no matter the price).  The only aspect I didn’t love was the little black stopper inside the jar (once you unscrew the black lid), because my longer fingers felt awkward grabbing it (so I just unscrew it upside down so it falls into the cap).

Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow
Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow

Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow
Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow

Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow
Giorgio Armani Black (13) Eyes to Kill Intense Eyeshadow — Wet/Dry

50 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Nicole Avatar

These are $42 in Canada. I was shocked. 🙁

But they are gorgeous products, intensely pigmented and so soft in texture! I may have to purchase a few more colors online. I bet it would be cheaper to buy from Neiman Marcus for Canadians, using their free shipping, than to buy from our local GA counters!

Jincy Avatar

I’m like…amazed by these eyeshadows! I’m not one to shell out for an eyeshadow (as I have more than a person should) but these look like they’re totally worth the price tag.

Eva Sofia Avatar

I am preparing myself to be broke after seeing the pigmentation on those eyeshadows…LUST!!!… I got #6 after reading your review Christine, it looked soooo yummy that I had to get it…now I need this one too!!! lol

holly Avatar

i use urban decay zero on my waterline and then set it with mac carbon because the eyeliner alone smudges off within a few hours -you probably didnt test this on yours, but since you say they lived up to their longevity claims, do you think it would stick around similarly on my waterline?

Cleo Avatar

This is so so so beautiful. Have you tried it on the water line? Does it hold up well there? I have NOTORIOUSLY oily eyelids and watery eyes, and as much as I love to wear black, there really hasn’t been ANY black product that doesn’t transfer or smudge (yes, I’ve tried EVERYTHING), and I’m hoping my experience with these will be different, I’ve already placed an order and broken the bank!

Cleo Avatar

That’s OK, no apology needed, I’ll give it a go and let you know — I know within 20 seconds if my water line can tolerate it (I have super sensitive eyes). And I agree with Gabriella, the pics on the GA website are HORRIBLE, but your reviews, as always, make me feel comfortable buying online.

There are 2 shades in this line that, for some reason, have had a delayed released, one is called “Blue Blast” (deep blue) and the other is “Purpura” (purple/gold). When you get more info on release dates, etc., will you let us know please?

By the way, to readers: if you set up an account on fatwallet.com, and make your purchase through their link, you get 8% back on the purchase banked into your fatwallet account later. It’s not much but since I bought almost all of them it made a significant dent, which is always nice for a beautyholic such as myself 🙂

Gabriella Avatar

The pictures on the GA website are awful! If I had not seen your review, I would have never purchased this product. However, after your glowing review I ordered it-I love dramatic black shadows!

Ashley Avatar

gorgeous!! when I’m near a GA counter I will def be checking these out!!! do you think there is enough interest to this color to justify price tag? oh and what is your fave eye shadow primer?

Jessi Avatar

It’s too bad this one doesn’t look like the pictures; it looks gorgeous! I really need to buy these. I wish I could swatch them in person but there isn’t an Armani counter near me 🙁

kate Avatar

these look gorgeous
HOWEVER
Armani are owned by L’Oreal (The same company as Lancome if I’m correct – atleast I know they are in the UK!) and these do look very similar to the limited edition Ombre Magnetique that they have brought out over the past few months. When you describe the texture and the black stopper especially they do sound very similar.
In your opinion Christine do you think these two items are pretty much the same?

Niki Avatar

I tried using my fingers and also tried using a brush to put these on, but I found I couldn’t get it to look anywhere near as intense as I wanted it. What brush have you been using to swatch these?
Great posts by the way, I don’t think I’ve ever wanted an entire line of makeup this much 🙂

Fia Avatar

Hey!
I´m really interested in this product, especially since my eyes sometimes can start to run when I wear a lot of makeup in the sun. The worst part is that it runs upwards and in, which basically ruins my makeup totally. My Paint pots layered with Carbon budges right away, greasepaint stick doesn´t work, eyeliner pencils dito. Do you think this one is my Holy Grail?

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!