Tom Ford Beauty Plum Lush (05) is a cool berry with a semi-matte finish that is permanent and retails for $55.00. In comparison, Tom Ford Beauty Velvet Violet (16) is a cool berry with a matte finish that is permanent and retails for $55.00.
Tom Ford Beauty Velvet Violet (16) is 85% similar — it is darker, more muted, cooler.