Sephora Yum Yum (10) is a warm brown with a cream finish that is permanent and retails for $8.00. In comparison, Besame Chocolate Kiss 1970 is a warm brown with a satin finish that is permanent in palette and retails for $22.00.
Besame Chocolate Kiss 1970 is 85% similar — it is lighter, brighter, warmer, less glossy.