Sephora Success Story (33) is a cool plum with a cream finish that is permanent and retails for $13.00. In comparison, Estee Lauder Sly Ingenue (430) is a cool berry with a pearl finish that is permanent and retails for $32.00.
Estee Lauder Sly Ingenue (430) is 85% similar — it is lighter, warmer, less glossy.