Sephora Reckless (31) is a neutral mauve with a cream finish that is permanent and retails for $13.00. In comparison, Shiseido Streaming Mauve (208) is a warm mauve with a natural finish that is permanent and retails for $26.00.
Shiseido Streaming Mauve (208) is 90% similar — it is less shimmery, darker, warmer.