Tarte Fairytale is a cool aqua with a matte finish that is limited edition and retails for $20.00. In comparison, Sephora Ouch (49) is a cool aqua with a glitter finish that is permanent and retails for $8.00.
Sephora Ouch (49) is 80% similar — it is more shimmery, less pigmented, warmer, glossier.
