Sephora I Want It All (35) is a cool red with a cream finish that is permanent and retails for $13.00. In comparison, Dior Ultra Dior (999) is a neutral red with a satin finish that is permanent and retails for $37.00.
Dior Ultra Dior (999) is 85% similar — it is less shimmery, lighter, warmer, less glossy.
