Shiseido Poppy (RD312) is a neutral red with a natural finish that is discontinued and retails for $28.00. In comparison, Sephora High Heels (41) is a warm red with a cream finish that is permanent and retails for $13.00.
Sephora High Heels (41) is 90% similar — it is less shimmery, darker, warmer, glossier.