Sephora Yum Yum (10) is a warm brown with a cream finish that is permanent and retails for $8.00. In comparison, Revlon Chocolate Luster (010) is a warm brown with a luminous finish that is permanent and retails for $9.99.
Revlon Chocolate Luster (010) is 90% similar — it is more shimmery, lighter, less pigmented, glossier.