Revlon Chocolate Luster (010) is a warm brown with a luminous finish that is permanent and retails for $9.99. In comparison, Sephora Yum Yum (10) is a warm brown with a cream finish that is permanent and retails for $8.00.
Sephora Yum Yum (10) is 90% similar — it is less shimmery, darker, more pigmented, less glossy.