ColourPop Had to Be is a warm purple with a matte finish that is permanent in palette and retails for $4.50. In comparison, Pat McGrath Xtreme Aubergine #2 is a neutral plum with a matte finish that is limited edition and retails for $25.00.
Pat McGrath Xtreme Aubergine #2 is 85% similar — it is more shimmery, darker, cooler.
