Wet 'n' Wild Your 15 Minutes Aren't Up #2 is a cool purple with a matte finish that is discontinued and retails for $2.29. In comparison, Natasha Denona Electric Violet (28V) is a cool purple with a satin finish that is permanent in palette and retails for $29.00.
Natasha Denona Electric Violet (28V) is 80% similar — it is darker.