Natasha Denona Electric Violet (28V) is a cool purple with a satin finish that is permanent in palette and retails for $29.00. In comparison, Wet 'n' Wild Your 15 Minutes Aren't Up #2 is a cool purple with a matte finish that is discontinued and retails for $2.29.
Wet 'n' Wild Your 15 Minutes Aren't Up #2 is 80% similar — it is lighter.
