Editor's Comparison                
                                    
                                
                        MAC Absolutely It is a warm plum with a  satin finish that is permanent and retails for $19.50. In comparison, MAC Half-Red is a warm plum with a  matte finish that is permanent and retails for $17.50.
                        
                MAC Half-Red is 90% similar — it is lighter.
                                    Community Comparison
                    
                                        Your Vote — 80%
                                    
                        - Half-Red is Lighter (3)
- Half-Red is Less pigmented (2)
- Half-Red is Brighter (1)
- Half-Red is Warmer (1)
- Half-Red is Glossier (1)
                    How similar is Half-Red to Absolutely It?
                            
                         
             
            
            
         
        
        
        
            
                
More Dupes for Absolutely It