Maybelline Violet Vixen is a warm purple with a natural finish that is discontinued and retails for $7.49. In comparison, Lancome Reve Toujours (509) is a warm purple with a matte finish that is permanent and retails for $32.00.
Lancome Reve Toujours (509) is 80% similar — it is less shimmery, lighter, warmer, less glossy.