Pat McGrath Velouria is a cool mauve with a matte finish that is limited edition and retails for $25.00. In comparison, ColourPop Kinda Tart is a cool mauve with a semi-matte finish that is permanent in palette and retails for $4.50.
ColourPop Kinda Tart is 85% similar — it is more shimmery, lighter, cooler.
