Chanel Rouge d'Or (127) is a neutral red with a luminous finish that is limited edition and retails for $45.00. In comparison, Dior 999 Matte (999) is a neutral red with a semi-matte finish that is permanent and retails for $35.00.
Dior 999 Matte (999) is 80% similar — it is less shimmery, more muted, less glossy.