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If you created your own line, what kind of packaging would you want?


If you created your own line, what kind of packaging would you want? Share!

Maybe a pearly gunmetal-like color that wasn’t actually glossy or metallic so that it wouldn’t hold fingerprints.

Thanks to reader Lana for today’s question idea Do you have a question idea? Submit yours here.

36 Comments

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Ryou Avatar

I’d want it pretty but not over the top, perhaps in the vein of Guerlain 6-color eye palettes with the filigree. Alternatively, I’d want the packaging to be adorned with my artwork, in the Shu Uemura special edition style. Or maybe combine the two and have a the artwork on the box/pouch only. <3

Sylirael Avatar

Augh! Something with those water droplets on it like MAC had for the Alluring Aquatic collection! I really loved that packaging (although the shape of MAC lipstick cases always make me think of graphite coloured tampons, so that part I’d pass on, LOL!…)

Probably purple would be involved, maybe a deep violet in both brushed satin metallic versions and dropleted versions?

Queenielizzie Avatar

Not so much the design of the packaging, but I’d start a line of smaller sized cosmetics…especially mascara, lip and cream products. So that users would have a better chance of using stuff up before it expires or becomes unsafe to use. I really wish a company would do this!

AudreyNZ Avatar

Yes, my thoughts exactly! Excellent quality and small at a fair price. Maybe packaged in eco-friendly material like Karen Murrell lipsticks. Or cardboard ones like the Balm/Benefit, etc. Since the makeup will be used up quickly anyway, no point in having packaging which last a lifetime or more.

Tova Avatar

I love like luxury gold packaging: thinl YSL and Charlotte Tilbury, but at the same time I adooore Too Faced’s cute packaging and Etude House! So probably gold packaging with details in pastel colours, lile pink, blue lilac etc! Also it would of course be sturdy plastic or in some cases metallic, and frosted glass for foundations! Plastic packaging with a cheap feeling is a big no no!
I’d also like to have imprints on powders for example!

Ivana Avatar

I´m not sure whether I would go for a total kitsch, vintagy feeling packaging with a 50s charme like theBalm or Benefit or totally sleek packaging like Givenchy… i like both 😀

Nadine Avatar

My imaginary makeup line would be sleek & sexy, stays clean and easy to open/close. No fingerprints allowed. No breaking a nail to open a compact.

I know what it wouldn’t be and that’s NARS! I hate that packaging so much, I refuse to purchase anything more from them, even though I love the majority of their products. Mine look horrible after just a few uses. And for those prices, it’s just unacceptable to me.

Jennifer Avatar

Matte white, with very thin packaging (no “brush” sections as well); and deep brown wooded accents, with a golden metal (thinking of lipsticks)

Jessica corona Avatar

I love matte packaging from companies like Sleek and the rubberized ones from NARS so I think I would have it a rubberized blood red packaging with matte raised golden-beige roses print and stag antlers incorporated into the logo (which would be all golden-beige).

Lana Avatar

Thanks for using my question! Just to give my two cents, I love the Michael Kors style watches, so I’ve always imagined rose gold with tortoiseshell accents.

Charlotte Avatar

I would want glittery ruby packaging that was soft picture like a sparkley red nail polish color on a mac bullet ❤️ Omg I’d love that and maybe some white packaging with little music notes on it gorgeous

Jan Kelley Avatar

A satin or matte charcoal. The compacts and lipstick tubes would be very sleek and modern. No extra packaging. And strong magnetic closures. I would go toward no fragrance or very light vanilla but the lipsticks and glosses would not have taste.
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Pam Avatar

I’d want my skin care line to be elegant, so I’d use white and gold packaging with black accents. The creams would all be in tubes, not jars, to avoid contamination and the “top of the line” products would have christal bling on the letters in the name of the products. Not telling the name, ha, ha, ha.

Suze Avatar

I would want the packaging unique and identifiable. Super luxurious, heavy in the hand, with a sophisticated design, fingerprint print proof and scratch-resistant (no, I have no idea what material checks all those boxes). MOST important of all, refillable (and de-pot-able) across the entire line, except eyeliner, lipgloss and mascara — but even those might have a filagree sheath, that you could move to the item of the day. I would also want labels on the back that would give you a clear indication of the colors inside, i.e., Bareminerals eyeshadows. And lastly, names, no numbers.

Wow, you’d think I’d been thinking about this for more than 3 minutes!

Helene Avatar

Rich, royal purple letters in gold, but thin, lables on the back with names and so in in a text one can read, Rather heavy, mirrors inside, no applicators of any kind. Magnetic closures.
Sleek and flat.

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