Just released, there are five new, limited edition shades of ColourPop Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.), which you’ll find reviewed below. Unsurprisingly, the colors were really interesting and perfect for their current 90s theme, as well as fall, but I had issues with the dry down on these… three of them felt like they never dried down. The color didn’t lift easily when I pressed my lips together, but it was clear that they weren’t completely dry, even after twenty minutes, and after wearing them for testing, they still never had that totally dry, ultra matte look. You have plenty of time to work with the ones that don’t dry down, so at least there’s that. It’s almost like a new product type, vinyl matte.

ColourPop Bad Habit Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “dusty mauve pink.” It’s a muted, medium-dark pinky plum with cool undertones and a semi-matte finish. It had rich, opaque color payoff with a thin, liquid-y consistency that applied with smooth, even coverage. This one never fully dried down to me, even though I could press my lips without destroying the coverage/evenness of the color–it just didn’t go to fully matte. It wore well for six hours, but it seemed to break down more with food than the Ultra Mattes that dry down. The formula was neither drying nor hydrating on me. Makeup Geek Marriage Material (P, $12.00) is lighter, more muted (90% similar). Bite Beauty Mauvember 2017 (LE, $24.00) is lighter, cooler (90% similar). Bite Beauty Barberry (LE, $24.00) is lighter, glossier (95% similar). Tom Ford Beauty Thomas (P, $36.00) is lighter (95% similar). ColourPop Moody Bloom (P, $10.00) is cooler, glossier (90% similar). Burberry Bright Plum (P, $34.00) is darker, glossier (90% similar). Urban Decay WSM (P, $18.00) is lighter, cooler (85% similar). Makeup Geek Lively (P, $15.00) is lighter (90% similar). NARS Haze (LE, $26.00) is lighter (90% similar). Tarte Perf (LE, $20.00) is lighter (90% similar). ColourPop Afterglow (LE, $10.00) is lighter, cooler, glossier (85% similar). NARS Save the Queen (P, $26.00) is lighter (90% similar). NARS Never Say Never (P, $27.00) is more shimmery, lighter, cooler (85% similar). Givenchy Neo Nude (P, $37.00) is lighter, cooler (85% similar). Bobbi Brown Razzberry (P, $37.00) is darker (85% similar). MAC Private Party (LE, $19.00) is lighter, more muted, warmer (90% similar). MAC Amorous (P, $19.00) is lighter, warmer, glossier (85% similar). MAC Beck and Call (LE, $20.00) is more shimmery, lighter, cooler (85% similar). Anastasia #5 (Vol. 1) (PiP, ) is darker, more muted, warmer (85% similar). MAC Fashion Revival (LE, $19.00) is darker, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

ColourPop Chilly Chili Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “muted plummy brown.” It’s a muted, dark brown with hints of rose and warmth. It had a semi-matte finish due to the formula never fully drying down, so it had a vinyl-like look to it. The color coverage was intense, and a little went a long way. The color lasted for six and a half hours with even fading, while it was comfortable to wear, it was a smidgen drying. Tarte Crop Top (P, $20.00) is warmer, glossier (90% similar). Maybelline Toasted Truffle (P, $7.99) is lighter, warmer (90% similar). LORAC Tres Chic (LE, ) is glossier (90% similar). Anastasia Rock Sand (P, $20.00) is lighter, less glossy (90% similar). Anastasia Latte (P, $18.00) is lighter (85% similar). MAC Dearly Beloved (LE, $19.00) is lighter, cooler (90% similar). Bite Beauty Brioche (P, $24.00) is lighter, glossier (90% similar). KVD Beauty Hawkwind (P, $20.00) is cooler, less glossy (90% similar). ColourPop Love Bug (DC, $6.50) is brighter (90% similar). Tom Ford Beauty Ben (P, $36.00) is darker (85% similar). Tom Ford Beauty Christopher (P, $36.00) is cooler (85% similar). Bite Beauty Smoked Za'atar (LE, $26.00) is darker, glossier (85% similar). NARS Just What I Needed (P, $26.00) is lighter, cooler (85% similar). Pat McGrath Lavish (DC, $40.00) is lighter, glossier (90% similar). Tarte Fortune (P, $20.00) is lighter, warmer (85% similar). Tom Ford Beauty In Deep (P, $55.00) is darker, brighter (80% similar). ColourPop Grunge (P, $7.00) is darker, cooler (90% similar). ColourPop Stud (PiP, $7.00) is darker, cooler (85% similar). ColourPop TooLips (P, $7.00) is darker, cooler, glossier (85% similar). ColourPop Limbo (DC, $6.50) is darker, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

ColourPop First Class Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “vivid orange red.” It’s a bold, bright, totally neon orange-red with warm undertones and a matte finish. It had decent pigmentation, but the consistency was on the watery side, so it applied streakily and took a lot of work to maneuver into place. It dried down completely, though it didn’t seem as flat matte as other shades that dry down, and it had a tendency to come away in flakes over time, even if wear was closer to six hours. MAC Augmented Reality (LE, $19.00) is darker, more muted (95% similar). Urban Decay Tilt (P, $18.00) is lighter (95% similar). MAC Lady Danger (P, $19.00) is darker, warmer, less glossy (95% similar). NARS Annabella (P, $34.00) is darker, glossier (90% similar). Bite Beauty Cayenne (DC, $26.00) is darker, more muted, glossier (95% similar). ColourPop Succulent (LE, $6.50) is darker, less glossy (90% similar). MAC Dangerous (P, $19.00) is darker, less glossy (90% similar). ColourPop Trapeze (P, $7.00) is lighter, warmer (90% similar). Estee Lauder Chilean Sunset (LE, $45.00) is more muted (95% similar). ColourPop Parachute (P, $7.00) is lighter (90% similar). Bite Beauty Candied Maple (LE, $24.00) is darker, more muted, glossier (90% similar). Make Up For Ever C403 (DC, $22.00) is lighter, warmer (90% similar). Bite Beauty San Francisco (LE, $26.00) is darker (90% similar). Makeup Geek Salsa (LE, $12.00) is more muted (90% similar). Estee Lauder Volatile (P, $32.00) is less glossy (95% similar). ColourPop Cruella (LE, $8.00) is more muted, warmer (90% similar). NYX Indie Flick (P, $6.00) is lighter (90% similar). Bite Beauty #008 (LE, $36.00) is lighter (90% similar). Dose of Colors Hot Fire (LE, $18.00) is warmer (90% similar). Hourglass Raven (P, $28.00) is darker, less glossy (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

ColourPop Instigator Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “mid-tone peachy nude.” It’s a muted, medium-dark peach-orange with warm undertones and a semi-matte finish. This was the third shade that didn’t fully dry down, and I had the same experience where the color didn’t lift after pressing my lips together, but it remained lightly tacky. It lasted for five hours, and this one “cracked” a little after an hour of wear. It was neither drying nor hydrating. ColourPop Spring Roll (P, $10.00) is warmer, glossier (95% similar). ColourPop Parker (P, $7.00) is lighter, glossier (85% similar). Tarte Homeslice (P, $20.00) is lighter (95% similar). Maybelline Naked Coral (P, $7.99) is lighter, cooler (95% similar). ColourPop Dark Lord (LE, $10.00) is lighter, warmer, glossier (90% similar). MAC Down to an Art (P, $19.00) is warmer (90% similar). Anastasia Hollywood (P, $18.00) is lighter, warmer (90% similar). Make Up For Ever Gutsy Blush (106) (P, $23.00) is lighter, cooler (90% similar). Urban Decay Carnal (DC, $22.00) is darker, more muted (90% similar). Anastasia Kiss (P, $18.00) is lighter, cooler (90% similar). ColourPop Pinch (LE, $7.00) is lighter, glossier (90% similar). Charlotte Tilbury Super Cindy (P, $37.00) is cooler (85% similar). Tarte Rose (P, $20.00) is lighter (85% similar). ColourPop Beast (LE, $9.00) is darker, less pigmented (85% similar). Givenchy Nude Androgyne (P, $37.00) is darker, cooler (85% similar). NARS Decibel (LE, $27.00) is lighter (85% similar). Makeup Geek Soccer Mom (P, $12.00) is cooler (85% similar). NARS Raw Seduction (P, $26.00) is warmer, glossier (85% similar). MAC Pander Me (LE, $19.00) is lighter, glossier (90% similar). KVD Beauty Julia (LE, $20.00) is lighter, brighter, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

ColourPop More Better Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is described as a “deep violet wine.” It’s a dark, berry-red with cool undertones and a matte finish. It had semi-opaque color coverage that dried down quickly but with enough time to apply it. The texture was soft, a little dry in feel to the touch, and it lasted for five hours on me–but it faded unevenly. It was somewhat drying. NARS Blindfold (LE, $27.00) is lighter (95% similar). Illamasqua Shard (P, $24.00) is cooler (90% similar). Milani Flirt (LE, $8.99) is darker (90% similar). Smashbox Jam On It (P, $21.00) is cooler, glossier (90% similar). NARS Under My Thumb (P, $26.00) is warmer (95% similar). Guerlain #80 (P, $33.00) is more shimmery, lighter, warmer (90% similar). Make Up For Ever M102 (DC, $22.00) is lighter (90% similar). MAC Framboise Moi (LE, $19.00) is lighter, warmer (90% similar). Tarte Hangry (P, $20.00) is darker, more muted, cooler (90% similar). MAC Fashion Revival (LE, $19.00) is lighter (90% similar). ColourPop LBD (LE, $10.00) is darker, more muted (85% similar). MAC Acai (LE, $19.00) is lighter, cooler (85% similar). NARS Endangered Red (P, $27.00) is more muted, cooler (85% similar). ColourPop Scrooge (LE, $6.50) is lighter (85% similar). Charlotte Tilbury Festival Magic (Was Glastonberry) (P, $37.00) is darker (85% similar). See comparison swatches / view dupes side-by-side.

Formula Summary: ColourPop Ultra Matte Liquid Lipstick ($6.00 for 0.11 fl. oz.) is a long-wearing, pigmented lipstick that starts off glossy and dries down quickly to that super flat matte finish. They have minimal transfer with some of the lighter shades having almost none for the first few hours of wear, but any time you’ve had a meal, they lose that transfer-resistant quality to a noticeable degree. They tend to wear anywhere from six to ten hours with darker shades maintaining better color coverage and wear over a longer period of time. Some shades get a little drying about two-thirds to three-fourths through the wear, while a few shades have been fairly non-drying even many hours into wear. They fade away evenly with most color loss occurring from the center of the lips if eating a more oil-based meal but the majority of color survives a meal. Reapplication has been hit or miss and tends to depend on how well it wore away and how easily the shade applies normally, but reapplication tends to emphasize the lip’s natural texture significantly compared to initial application and gives lips a very wrinkled, dried-up look. I’ve layered gloss on top of some shades with moderate success, though it will obviously lose the matte finish and will transfer and I’ll get tiny flakes where the matte lip color has lifted by mixing with gloss but has been pretty minimal. The formula had no discernible taste or scent.

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ColourPop Bad Habit Ultra Matte Liquid Lipstick

ColourPop Bad Habit Ultra Matte Liquid Lipstick

ColourPop Bad Habit Ultra Matte Liquid Lipstick

ColourPop Bad Habit Ultra Matte Liquid Lipstick

ColourPop Bad Habit Ultra Matte Liquid Lipstick

ColourPop Bad Habit Ultra Matte Liquid Lipstick

ColourPop Chilly Chili Ultra Matte Liquid Lipstick

ColourPop Chilly Chili Ultra Matte Liquid Lipstick

ColourPop Chilly Chili Ultra Matte Liquid Lipstick

ColourPop Chilly Chili Ultra Matte Liquid Lipstick

ColourPop Chilly Chili Ultra Matte Liquid Lipstick

ColourPop Chilly Chili Ultra Matte Liquid Lipstick

ColourPop First Class Ultra Matte Liquid Lipstick

ColourPop First Class Ultra Matte Liquid Lipstick

ColourPop First Class Ultra Matte Liquid Lipstick

ColourPop First Class Ultra Matte Liquid Lipstick

ColourPop First Class Ultra Matte Liquid Lipstick

ColourPop First Class Ultra Matte Liquid Lipstick

ColourPop Instigator Ultra Matte Liquid Lipstick

ColourPop Instigator Ultra Matte Liquid Lipstick

ColourPop Instigator Ultra Matte Liquid Lipstick

ColourPop Instigator Ultra Matte Liquid Lipstick

ColourPop Instigator Ultra Matte Liquid Lipstick

ColourPop Instigator Ultra Matte Liquid Lipstick

ColourPop More Better Ultra Matte Liquid Lipstick

ColourPop More Better Ultra Matte Liquid Lipstick

ColourPop More Better Ultra Matte Liquid Lipstick

ColourPop More Better Ultra Matte Liquid Lipstick

ColourPop More Better Ultra Matte Liquid Lipstick

ColourPop More Better Ultra Matte Liquid Lipstick