How should brands utilize limited edition products in their releases? Should seasonal collections be limited edition? Should there be a few here and there?
I’d like to see a brand that adds limited edition shades more often to their permanent range, or if there is a gap in the permanent range, then the shade should be added to it from the beginning. Brands like Chanel and NARS come to mind as brands that have a mixture of limited edition and permanent shades within new collections, and I like that – some seasonal or “on-trend” shades plus new additions.
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