black|Up Now at Sephora!

black|Up is now available at Sephora! There are 32 different products/formulas available, including lipsticks, blushes, eyeshadows, face products, eyeliners, brushes, and so forth. The brand was founded by an African makeup artist to create an “upscale beauty brand to magnify black and mixed beauties.” Have you tried anything from the brand before? Share your must-haves and experiences for those of us less familiar!

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

41 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

Thank you for sharing my link! To date, neither Sephora nor Black|Up have offered a statement addressing these allegations. However, I am pleased to know that more people are finding out about the history of the brand, and rather than support, they are choosing to boycott. I fear we will never know the truth.

I’m here for that! Does it mean Sephora Brasil is going to have it as well??? OMG!!! So happy! Never used anything but every beauty guru I like talks about it. Looking fooward!

I’m excited for this even though we don’t have it on the Canadian sale site…. *sign*. I’ve heard so many good things about all the products and although it’s formulated with woman of colour in mind, the shades are pigmented in there none skin range of prouduts as well, I recomend trying them out for woman of all colours!

I love Black|Up so much. I’m like the whitest person on Earth, but Black|Ups purples are astounding, and almost every other band loses the purples from their lineup when they import to the UK >:c

Oooh, so excited! I’m fair/light, but I want to check out the purple shadows, blushes, and lippies Oftentimes, purples don’t have enough pigment, so I’m hoping these do. And the blue shadows too

No nothing for today, my wallet is relieved ! Oh, I’m now getting the Sephora VIB Rouge emails again –are you getting those? I was getting them, then they stopped for about 2 years, then all of a sudden started up again.

Ok,thanks..mine too! I’ve been spending like crazy..and here come the Holidays!
I get the Sephora emails regarding promotions codes. But I don’t get them for events or new products anymore. Not sure why.

Huh, Sephora is sending emails with promo codes?? Are those for the weekly Beauty Insider deals (ex: spend $25, get free deluxe Super Goop sunscreen with code)? Most of the VIB Rouge emails that I get are for new products and invites for beauty makeovers.

I don’t do makeovers (germ-phobe), but I like knowing about new products. Not sure what triggered the emails to start up again, but I did redeem some reward points for products, and my VIB Rouge membership had just renewed (for 2016 -yikes!), so maybe that reminded the system…

It’s nice that Sephora has picked up a brand that caters to us brown-skinned girls! Though a lot of brands have extended their shade range to include darker tones in foundations and concealers, some other “universal” products still work only for light to medium tones. (Bronzers, anyone?) Looking forward to seeing some of these products.

I’m excited for the launch. I haven’t tried this brand but I’ll come back with my opinion when I do! I’m hoping I won’t have to buy two foundations to mix to create one that works for me.

I’m glad to see Sephora doing this. It would be awesome if all companies would include all skin tones in their offerings. I’m totally white, but I for sure will be checking out some of the products.

While this is truly fantastic, I believe this ought to have always been available. Or at least available 20-30 years already! Why did this have to take so long?
And while I’m neither black or full white, I am definitely checking their eyeshadows out! And there may even be Latina-friendly shades offered, too!

I had the opportunity to try some of these products when I bought them overseas. The eyeshadows and blushes are amazing quality and the pigmentation is great! I’m excited to try some of the base products next. They are at 11 or 12 Sephora’s physically, and I’m lucky enough to have them at mine!

I have tried their blush and lip crayons. Very pigmented and long lasting! I have yet to try their foundations but hope to do so soon. Yay for this news- Sephora please bring this brand to more physical locations!

Excellent! Very underserved & I’ve seen good things about black/up. Despite not being the target market, I used Washington DC local brand Rainbow in the 80s, bec. the color depth & intensity can be so great, esp. For l/s & eye color. Might have aged out of the intense eye shades, but the lips, blush….? Nevah. I liked Iman’s line, when it was at Ulta, but Fashion Fair never intrigued me. Glad, esp. on foundation, etc. Love to see ‘all races,’ to use a MAC term, get some solid recognition. I’ll bite, and so will my semi-pro MUA young friend. Go, Sephora!

I love Iman’s products but it is hard to find. I go the Army’s PX and buy it there and stock up. I love Fashion Fair lipsticks (chocolate raspberry) and blushes (chocolate chip and golden sunset) but they never have anything, always sold out or discontinued.

IMAN is also sold at Target and Walmart. I live in Mitchellville, MD. I used to freelance for her line when in was carried in JC Pennys. I love her cream foundation, oil-free pressed powders, bronzers and Nut Bush eye liner. I use it as a lip liner. It is a true medium brown, not as red as MAC’s Chestnut.

Super excited to try this gorgeous line!!! I had never heard of it before, and do try to stay on top of finding the best products geared towards women of color. At the lighter end of the spectrum of brown girls, I usually have a hard time finding foundations that will go well that aren’t either too pale or dark. These colors look amazing, and all the reviews are positive!!! Can’t wait to swatch them in stores!!! Go Sephora for encouraging greater makeup diversity.

I’m so glad there will be more options for WOC. It’s taken long enough. I’ve never heard of this brand before. The products look great, though.

I know I’m super fair-skinned, but the bright/dramatic colors lover in me is looking forward to checking out the eyeshadows and lipsticks. I’m hoping for some good purples, blues, greens and bright pinks. I love the hot pink lipstick worn in the promo. *swoon*

I believe the line used to be carried in Neiman Marcus several years ago. I almost purchased some products at last year’s make-up show in NYC. God knows, I don’t need to spend anymore money at Sephora but here we go….

Wow! This is great to hear! I’ve heard about this brand for a while but didn’t want to purchase online having never seen it in person. Can’t wait to try the products πŸ™‚

exciting! i love that makeup brands are slowly becoming more inclusive for people of color, and i definitely love that brands owned by nonwhite people are slowly becoming more and more accessible. hopefully this trend continues because i’d love to see a brand targeted towards asians someday – finding foundation with the current selections is a bit stressful and even my current foundation doesn’t match completely so i have to put on an extremely thin layer to avoid looking too yellow. the makeup industry is heading in the right direction.

Even as a pasty-white Saltine American, I really hope this takes off. I notice that many makeup lines only make foundation as dark as “funky orange caramel that no one actually wears”.

Oh this excites me so!! I am a huge fan of their makeup. I have a few foundations and the loose powder. Perfection!! Glad it is more easily accessible!

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! πŸ™‚ If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!