Benefit BADgal Plum Mascara for Warmer Eyes

Benefit BADgal Plum Mascara ($19.00) is Benefit’s latest release in colored mascara, which is a dark plum color.According to Benefit, “[i]f you wear brown mascara, this is your new brown!”

Tips and tricks: Not sure what kind-a BADgal you were born to be? We’ll help you decide. If you want to warm up & intensify your pretty peepers, BADgal plum is for you. Can’t live without your black mascara? Add pretty plum to the tips of your lashes for a sweet & sexy lash look.

I would actually agree with their sentiment that this is a good alternative for days when you want to opt for brown mascara. I, personally, have not yet had that day come (and I don’t know if it ever will… maybe in ten years?). However, the BADgal formula proves to give me decent volume and lash thickness without clumping my lashes too much until the third coat. I don’t think it’s noticeably plum, especially on a bare eye; I imagine you might see more plum-action when it’s paired with some gold-based shadows. No smudging or flaking after several hours of wear either!

Take a look at the wand…

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About the Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). (For more information, please check the FAQ.)

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16 Comments

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It’s not OTT purple or anything, and since I have black lashes, it’s harder for a colored mascara to go on vibrantly or anything like that!

I really would adore this (I never ever use black, just browns and dark reds and plums like this!) but they no longer carry Benefit in The Bay and so there is nowhere here in my city to buy Benefit anymore… I think shoppers carries some of their products, but I know they don’t carry much so I have no idea if they’ll get this in 🙁

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