Becca Zero No Pigment Collection for August 2020

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Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020
Becca Zero No Pigment Collection for August 2020

Release Date + About the Launch

Becca announces its Zero No Pigment collection featuring a “foundation” and a Glass Highlighter for face and lips.

8/1 (Ulta), 8/2 (Sephora)

Products in the Launch

Zero No Pigment Foundation, $36.00 (New, Permanent)

This virtual foundation harnesses the smoothing benefits of a foundation without pigment to let your skin shine through. Clear light blur technology—made up of water-releasing powders—blurs the appearance of imperfections with a matte effect. The silicone-free formula absorbs oil and provides long-lasting hydration.

Zero No Pigment Glass Highlighter for Face + Lip, $24.00 (Permanent)

This multiuse, crystal-clear gloss catches and reflects light giving your face and lips a glass-like glow. The flexible formula is non-stick, comfortable to wear, and provides the perfect sheen for all skin tones.

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31 Comments

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I could see this for the summer and early fall. I would love to try this on my husband! He’ll balk but he has adopted some of my skin care and masks so I could push this as something like that. He looks at least 10 years younger.

Not even remotely interested. These just wouldn’t work for me and my uneven skintone and patches of eczema. Well, unless this No Pigment Foundation can also make for an excellent primer, that is.
Oh, and absolutely not putting something that looks like lipgloss on my cheeks! LOL

Max Factor had a similar product in the early-90s, and I actually used it as a “primer”, LOL! Of course back then we had absolutely no concept of a primer, but I remember trying it one day, and after seeing it didn’t seem to do anything on its own, I just added a bit of my regular foundation over it, and realized it made my foundation look amazing! I’m curious to actually try this one, to see if it has a similar effect…

Agreed.
I am borrowing a comment from YT regarding the foundation ….. it’s essentially a primer. Tatcha has a lovely one already so…….?

I’m a bit skeptical on the foundation. If it doesn’t have any occlusives in it, how is it going to prevent water from escaping your face? I wish there was an ingredients list somewhere.

It’s capitalizing on the fact wearing masks rubs off foundation. People might not think they can wear primer alone, so if you call primer foundation, voila money. 😀

Max Factor actually did a similar product back in the early-90s, so the concept isn’t new… The idea behind the Max Factor version was to just even out mild discoloration, and blur pores & fine limes, without looking like “makeup”; of course this was on the heels of the “no makeup makeup” trend pushed by Bobbi Brown & Kevyn Aucoin, and served primarily to make one look a bit more “polished”.

Agreed. Avon, too, had a product like this several years ago. It was advertised as a “blurring foundation with no color” and all it was was basically a silicone primer. It did absolutely nothing when your wore it alone – as it was advertised you could. So I highly doubt this will do anything either. And like some of the other comments, this may work for someone who has pristine skin to begin with, but then why would you want to wear a foundation in the first place? So I don’t see this working at all…

I’m interested in the no pigment foundation. Since I never wear foundation this may just give your skin a smooth look. The models skin looks more matte with the product on, curious if this is just like a matte primer.

This sounds similar to a Benefit product called Some Kind of Gorgeous from the early oughts, or whenever Benefit was in its heyday. I expect this will appeal to Becca stans.

I am intrigued. By the way, I love this model with the freckles. She has been in so many campaigns, and her freckles really give me a sense of the products.

Erm, we can already do that same trick just with a silicone primer, right. I used to do that all the time when I was in my 30’s, I hated liquid foundation.

I am very intrigued by the blurring imperfections and no pigment, since it’s so hard to find my color. I will definitely go to Sephora and ask for a sample and see how my skin reacts to it.

Kudos to Becca for trying to do something imaginative… but if the unspoken intent is that this would be safe to wear under a mask, I’m not as sure about that, at least not for HCWs. We have been told not to wear any makeup under N95 masks as it renders the mask uncleanable and not able to be reused.

You’ve got to give Becca props for jumping on this forced trend so quickly.

For me this is just a primer and I don’t need mattifying on my face. I’m all about the glow, so I even have a selection of primers that add luminosity when I’m going for a low/no makeup day.

The gloss wand is interesting, as long as it doesn’t stay too sticky…

I think the “no pigment foundation” would only work on people who either have no dark circles, no blemishes, no acne scars, etc. This sounds like (as others have pointed out) a fancy name for a primer, where you get some smoothing or blurring effects, but with no coverage. It might work for people who are comfortable with their imperfections and are fine with essentially being “bare faced.” I agree with the commenter who said that Becca is just trying to market something for people who have to go out and wear a mask, since we all know foundation/tinted moisturizer is going to rub off.

So…give a matte appearance to your face, then add shine back on with clear gloss? I assume they’re meant to be used separately. If not…interesting, but not my jam. The “foundation” really does just sound like a mattifying primer, but I’ll withhold final judgment till seeing reviews.

??? the after photos just looked like they used the blur tool on facetune lol.
I saw this on Reddit a few days ago and was actually kind of curious. Throughout the pandemic I’ve worn less and less makeup, especially because of wearing masks, so something marketed like that is appealing to me. After seeing this I’d rather just stick to my facial sunscreen + drunk elephant d-bronzi drops.

I’m so confused by this. it’s a primer that they are calling a foundation. you put the primer on to remove shine then add gloss to put it back on?

this is getting ripped apart on YouTube. Wayne Goss called it a primer and the highlighter vaseline. He also said Becca sold to Estee Lauder a while ago and that he liked their products before but now they only focus on highlighters. They also had gluten free makeup before EL but now put it their lipsticks and some other products. Its sad how beauty companies lose that personal touch when they sell to large corporations.

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