Alexander Herchcovitch NYFW S/S 2009 Hair Breakdown

New York Fashion Week Spring 2009 Alexander Hercocovitch

Hair lead:
Omar Lopez for ghd

“Structured Femininity” – Alexander Herchcovitch

The Look
Inspired by political turmoil in countries across the world, Herchcovitch featured structured military-like designs with ethnic details and voluminous accents.

Get the hair how-to!

The ghd Way
Feminine, bohemian-inspired braids infused with structure and elegance complimented the military-inspired runway looks. First, the directive team sprayed ghd sea spray to prep models hair, infusing texture and hold. Then, the hair was straightened using the ghd IV styler to make it smooth, sleek, and braid-ready. Next, starting at the left crown, the hair was sectioned off and braided into a S-shape along the back of the head. Along the way, ghd obedience cream was added in “to control the ends and keep the hair slick and pliable,” explains Lopez. Next, hair was tied off at the nape using a Sephora elastic band, and then any loose sections were pulled into a low braid and then incorporated back into the S-shaped braid using bobby pins. The result? Edgy Elegance that perfectly complimented the runway looks.

ghd is available at great salons across the globe and in Sephora, as well as online at and

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!


Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!