I enjoy seeing what brands have to say about their products, seeing sneak peeks and products in action, but I find that sometimes what gets posted is too much about over-hyping products (and it really does make sense from the brand’s perspective) and gets old quickly (for me).
— Christine
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Colourpop posts WAY too many Instagram stories!
I love to follow makeup brands on social media because I get to see other content creators/looks that they post. This allows me to find new people to encourage my own creativity! I hate the spam, I very quickly get over seeing a ton about certain products.
It’s lost on me. I haven’t really recognized (until now?) that it’s the main way to introduce and market new brands, products, etc. I’m immediately suspect and don’t bother looking/exploring. I wait until I hear/see reviews over a long (year to 2 years) period of time, for quality as much as brand/product viability. New brands and products tend to still have their quality and customer service in its infancy and aren’t worth the hassle for me.
Rant: Degree of hype lowers credibility; information on some brands is sorely lacking; dramas like between this or that company owner or within the community are tedious at best
Rave: Availability of this topic on social media for when I’m in the mood to look into, which is rare any more for reasons above
RANT: The overkill with *certain* brands is tiresome. To the point of turning me off completely, ie; Too Faced, Tarte. Blah-ville.
RAVE: On the other hand, it can also make one far more aware of some lesser known brands and their offerings. Also, up and coming brands that are ones to watch, ie; Fenty, whose rise has been meteoric and has filled actual needs of many for foundation shades.
Rants: Many of them are overhyped. I hate when they have too many memes or other stuff not really related to their products, or even to makeup. I don’t care about their personal pictures.
Raves: They can be a good way to find out about new products and get sneak peeks. I love ones that show users makeup looks, especially when it comes to indie brands.
” I don’t care about their personal pictures.” YES. I like brand and personal remaining separate – no crossover!
I’m not on any form of popular social media so it’s very easy for me to ignore.
I have occasionally come across some vaguely helpful “sneak peeks” here and there across various platforms but that’s only when I deliberately seek out information – I don’t like having it shoved in my face.
It’s marketing, of course, but I follow brands I love best to see new product launches. I rarely read all the copy.
Rant: I don’t really look at social media as a way of discovering new products – but it does seem to amp up the drama associated with new beauty products and some of them are not particularly good.
Rave: I guess if you were into social media it’s a way of finding out about new releases.
Rant: I really hate the over-hype and lack of honesty. I dislike that they frequently post their products on only very fair people so there is a lack of diversity in their advertising. I also get frustrated with the lack of complete information about a product. I know it is suppose to wet your curiosity and that you are then expected to go to their site and learn more about the product but since I am already on IG/Facebook give me all the information. I truly won’t go look at the product unless there is more information to give me a better idea of what this product is really suppose to do. An example is highlighters versus finishing powders. Sometimes I cannot tell from the picture what the product is and since I don’t need anymore highlighters I won’t go look unless I think it is a finishing powder.
Rave: I do find a lot of new products while perusing IG. I love seeing whole collections from brands on IG, although, many don’t post their entire seasonal release. I also love getting to see a lot of Indie brands that I might not be aware of other than through social media platforms.
My favorite thing about using social media for branding is when a brand explains sone of the thought process and reasoning behind a new product. Norvinas post today is a perfect example.
I hate when its used to feed drama, but i appreciate it as a way to contact someone at a company with a question or concern.
Rant: I completely agree with you! Especially since, in recent years, the lifecycle of a launch is so much shorter because brands are pumping out new products at unprecedented rates. If they were overhyping products but launching about half of what they’re doing, it wouldn’t bother me as much. It’s also frustrating when brands produce a slightly different version of an already existing product (in their own line!) and try to push it as innovating.
Rave: Social media, awful as it is, is also often where truth comes out. People don’t usually lie about products unless they’ve gotten them for free and feel pressured to leave a glowing review. There have been several products that piqued my interest that I gave up on after reading people’s comments/reviews on social media.
Rant: The hype does drive me crazy at times as it seems like the same things go round and round, more and more. But I know which brands those are and I just ignore them.
Rave: I love discovering new things and when it’s something fun to play with – all the better. Then I can start doing my due diligence on the item(s) and that is part of the game.
To me seeing the names of company and products too many times I just loose interest and actually hate it. Too faced and MAC make me scream. Too much of it like Macys sales on tv it gets annoying quickly. It cheapens the product to my taste. I just don’t like it. Colourpop is all over the place but pricing is great so it doesn’t bother me much or NARS. But expensive products are most likely what gets to me. Calm down!
I don’t mind social media as I like to compare swatches from different skin tones to find out if it suits me. I’m following fewer each time and avoid anyone that gets into drama and blogs although a few are good if close to my personality/style but keep separate. I don’t want to spend 30 minutes or rambling about their personal lives much. I like to follow a few simple youtubers just nice, humble and honest and a few more glamours Ines tiger ideas on outings what to wear. Cant stand Jeofrrey Stars. ?
I can hardly watch them anymore, it seems so phony and over-hyped!
I love when brands use their social media to promote artists! It’s mutually beneficial, as most artists benefit from exposure, and the company shows their products in action. (There ARE some people who don’t like that their content is used as “free advertising,” in which case, DO NOT USE THE BRANDS’ HASHTAGS!! Many companies, like NYX and Urban Decay, actually have terms and conditions for the use of their hashtags, as stated on their profiles. If you are not comfortable with them using you for advertising, don’t use them for exposure, because that’s all the “payment” you’ll get.)
I hate when companies [re]post content that is completely irrelevant to their brands, like “memes.” Best case scenario, it clogs up my feed with #relatable crap. Worst case scenario, you have a Tarte situation, where they repost something that is offensive (they did this more than once, but I only recall them apologizing for the last instance. For anyone unaware, Google “Tarte Instagram racist”).