Fair
100% Pure Conceal It
We recommend shade Fair for light or light plus skin tones with moderate undertones.
100% Pure Fair it is a shade in the Conceal It range, which is a cream concealer with a natural finish and full coverage that retails for $28.50 and contains 0.42 oz.
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Who Matches Fair Best?
The following insights have been gained from readers who have tried this shade and how well it matches their skin tone and undertones.
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What is it: Now you see it, now you don't! Fine lines and wrinkles, skin imperfections, and uneven skin tone all but disappear when you use Conceal-It, an oil-free, full coverage concealer. Who is it for: Anyone looking to conceal any imperfections and redness. Why is it different: The oil-free, full coverage concealer has a triple silicone complex along with color-correcting pigments that work in tandem to create a flawless-looking complexion. Conceal it nourishes and hydrates the skin with Olive derived squalene, Vitamin E and Aloe Leaf extract leaving your skin smooth and supple. How do I use it: For best results use a concealer or foundation brush. Start with a small amount on the brush and blend well. For hard to conceal areas lightly dab or stipple the area that needs to be concealed.
