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What beauty brand do you wish you had in your country?


What beauty brand do you wish you had in your country? Share!

BarryM seems like a good brand, but I’ve never tried them!

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148 Comments

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Nancy T Avatar

Zoeva, Sleek and Visart! I wish we could just go into Sephora or Ulta and buy them without the hassle of trying to figure out monetary conversions, paying through the teeth for intn’l shipping and such, fear of damage in transit from overseas, and being able to swatch them before we buy them. I am down with that in a heartbeat, I tell you!

SSC Avatar

Viseart is easily found online in the US– Camera Ready Cosmetics has many of the eyeshadow palettes and Muse Beauty has the few that they don’t have. They are always marked $80/palette no matter where I’ve seen them.

Sleek can be easily gotten through Amazon, though every single one I’ve ever gotten has had at least one shadow broken in transit. For $12, not too bad, but still…

Rachel Avatar

I wish we had Tom Ford, Sigma, Morphie, Physicians Formula, Cover Girl, EOS, Becca, OCC, Dose of colors, Charlote Tilberry, Ardell, and Seche Vite here in Brazil. Everything is so expensive, takes months to arrive and the government taxation is ridiculous (67% on all imported cosmetics) and the conversion in for ever 1 dollar we spend 3 reals. So if a Revon lipstick is 10 dollars, I pay 30+67% = $50,00. Sad, but true. Sniff sniff!

Chrystin Avatar

I feel your pain Rachel! I live in Argentina (but am originally from the US). I never buy makeup here because either the brands I like don’t exist here, or they are too expensive! I will occasionally buy makeup from the drugstore like Maybelline, L’oreal or Revlon, but I try to only do that when they are having some sort of sale. Luckily, I go to the US to visit family and friends 1-2 times a year, so I stock up then!

Joan Avatar

Whoa, I just came to say I really like the new layout. If there are any brands that I can’t get ahold of lately, I probably don’t even know they exist. Besides that, I wish Illamasqua were easier to get a hold of in the U.S.

xamyx Avatar

I also want to add Stargazer. Dirt cheap, highly pigmented, and “unconventional” shades. I’ve only been able to try a handful of things, but what I have is incredible.

I’d like to see Illamasqua return, and be given another chance.

Adhishree Avatar

Oh my god I have a thousand answers for this one! You have such limited brands in India it makes me sad. I’m into drugstore makeup so I really wish we had ELF, NYX, Wet ‘n Wild. Besides those, The Balm, Sleek, Stila and Tarte.

Sandra Avatar

Coastal Scents. I love, love, love their eye shadows, so far every single one has been absolutely fantastic, but the shipping costs to Europe make me weep. o.o So I only order once per year, when everything is 50% off on Black Friday. Would be lovely if a German retailer would pick up their products … ♥

Katherine T. Avatar

I really want to try more Asian brands –the skincare is cutting edge, and the makeup has such cute packaging and unusual products. A few brands (Dr. Jart, Belief, Tony Moly) are starting to sell through Sephora/Ulta/Urban Decay, but it’s only a limited selection of their products. I think Etude just started shipping directly to USA. But I think the Asian brands will expand into the USA, as the market is too big to ignore and there is a lot of interest in their products.

Joan Avatar

Actually they’ve become pretty accessible these days through Amazon, eBay, and various other retailers… I’m a Korean beauty blogger and I actually have a mega post on how to buy Kbeauty in the west, but not sure if it would be rude to link. If you’re curious, I’m on the front page of Google search results if you search “tg2kb retailers”

KK Avatar

NARS for sure and then Urban Decay, Giorgio Armani, Tom Ford and Burberry! And maybe Color POP. Reading such good stuff about them but they are so inaccessible.

Anna Avatar

I live in Norway, and there are so many brands we don’t have here. I miss Becca, Hourglass, Nars, Kat von D, Lorac, Too Faced, Charlotte Tilbury, Rimmel, Revlon, Bourjois, Barry M and Covergirl to name some. I wish Coloupop would ship to Norway too.

Anne Avatar

As someone living in the US here are my (many) picks:

#1 would definitely be Bourjois. Their Healthy Mix Serum Foundation and
Healthy Balance powder are my go-to’s. And yes, I can get some of their stuff online but I’d love to be able to browse in person the way I did when I was in Canada for university, as well as have the full range available.

More La Rochy-Posay products. I miss the serum I used to use from them.

I also want to check out the Barry M nail polishes.

Soap and Glory makeup! I’m not big on their skincare (too scent-heavy for me) but I really want to get my hands on some of their cosmetics.

Others: Sleek (in person, not just online), Fairydrops (ViviannaDoesMakeup has me dying to try their Scandal Queen mascara), Eyeko, Oskia, Sarah Chapman, MUA, Collection 2000, Kiko, Nailberry, La Petit Marseillais, Aesop (in person), FOA (face of Australia)

I also can’t wait until September when the CT Matte Lipsticks are available here.

Phew. I’m sure I’ll think of something else but this is a long-winded enough response.

Victoria Avatar

I am a huuuuge fan of Korean cosmetics. My cousin sends me products or I order them online for myself. But I just love how they work on me and it’s a plus their products are good and their packaging is so cute.

I get things from Étude House, Lioele, Holika Holika, Jill Stewart, Tony Moly, Skinfood, and Baby Face. Haha, see the names are even cute.

It may not work for many because they’re so limited on things, but I’m just a sucker when it comes to cute things and it may just be some aesthetic when it really comes with Korean cosmetics. Their BB creams are incredible as well as their lipglosses and liptints.

Sadie Avatar

I just wish Sephora would come back to the UK… They were here 10yrs ago but vanished, and now every other country in Europe has them but us! I can vouch for Barry M products though – super affordable and a great range of colours in their nail polish. The dazzle dust pots used to be a staple in my younger days when wearing glitter everywhere was still ok 🙂

Kate Avatar

ColourPop is at the top of my list in UK please if you are watching ColourPop! Love Fyrinnae too but they do ship to UK so can’t complain.

Luis Avatar

I wish Bourjois was available in the states. Had the opportunity to acquire and partake in some of the products on my trip to Europe last year, but I’ve hit pan on some of the products. I wish I would’ve bought some backups…

Marieke Avatar

Where do I start?
My first pick would be NARS because of the eyeshadow base. There’s nothing better. And if they’d come to the Netherlands, they can being the Audacious lipstick in Dominique with them, please.
I also wouldnt mind if Stila, Lorac, Kat von D and Colourpop were available here…

Pearl Avatar

Oops, that comment was supposed to be just a general response. :-/

Marieke, check out MAC Prep and Prime 24 hour Extend Eye Base. I have used NARS for a few years and have recently switched over to MAC for eye primer – you need the tiniest amount (because it’s a bit tacky) and I have found it has worked better than NARS for me. With NARS primer, I found my shadow would crease after about 12 hours, with MAC it was still crease free after 16. It’s a bit thicker (that’s why you only need a very tiny amount) but I feel like it “grabs” and holds onto the shadow better. One thing though, NARS has that dry, velvety feel and you can apply shadow almost immediately, but with MAC I always wait a few minutes for the tackiness to go away; if I have applied too much, I just dust all over the lid with skin colored shadow or translucent powder to set the primer. It’s a little bit of a learning curve because you really only do need the very smallest amount. I think because MAC’s is thicker it helps with lid texture also, if that’s a concern for you (it is for me – without primer, my lids are normal to oily and can look wrinkly depending on the finish of the shadow). Price wise (at least here in the states), NARS is more inexpensive – 25USD for .26 oz vs. MAC 25USD for .40 oz., so MAC may be a viable option until you can get your hands on some NARS. 🙂

Marieke Avatar

Thank you for the advice! I think I will give it a try once my NARS one runs out. And it is a much better deal indeed when converted to euro’s. I paid €27 for my NARS base (on holiday in Italy) and the MAC base is only €21.
Still dreaming of Dominique Audacious lipstick though..

Mariella Avatar

There are so many! Lorac, Kiko, Gratobian and Sleek come to mind but also Max Factor (I remember when Max Factor was available in Canada; one of the first lip glosses I had was from Max Factor and I remember that it cost $3.95!)

Fifibelle Avatar

BarryM is a great drugstore brand! Their polishes are fab, they have a huge range of colours and finishes, and the Dazzle Dusts are fun.

I would love for Anastasia Beverly Hills to be available in Ireland, just for the brow products alone.

Johanna Avatar

All we have is drugstore, MAC and Luxury Brands. There is seriously nothing in between, although Urban Decay is coming to Belgium next month or something, so at least we’ve got that. I would love to see Nars here, it’s one of my favorite brands but I don’t like ordering online 🙁

Karen Avatar

I found a little boutique about one hundred miles away from me that carried Rouge Bunny Rouge (not the whole line) and so I made the trip. Not something I’d want to get in the habit of doing but it was so nice being able to finally swatch eye shadow and try on blushes! This was in Texas but there are a scattering of stores that carry RBR, you can find them on the RBR website.

Paz Avatar

I’m from Chile and I wish Too Faced hadn’t left 🙁 And hopefully we’ll have Kat Von D (Sephora as a whole) one day.
I also had to get a MyUs account and pay really expensive shipping to order Colourpop (we’re talking about $51 for a $70 order, cheapest option, which is insane). I think I give up, no more Colourpop for me unless they start shipping worldwide.
But hey, we have Urban Decay, Inglot, and NARS now! Which makes me extremely happy! (And my pockets extremely empty!)

Lys Avatar

ColourPop! I’m still (im)patiently waiting for them to announce that they’ll start shipping to Europe 😀 there are actually a lot of brands I’d like to see easily available in Belgium/Europe. Such as Josie Maran, Tarte, but also smaller brands that are US-based.

Mariella Avatar

Oh my goodness! I’ve never even heard of this brand but took a look at their site and at the blush you mentioned! My heart actually started racing! My son is going to Hong Kong for a wedding this winter. I think I might send him with a shopping list for mom! That blush and their pressed highlight powder – so beautiful! Any idea what the prices are like (the site doesn’t list any indication at all).

Maren Avatar

They’re crazy expensive. You can get the blush on Amazon for $160. I think if you get it in Hong Kong it might convert from somewhere between $120-130.

Eeva Avatar

Oh, the list goes on since I live in Finland…

Nars, Benefit, Kat von D, Becca, Tarte, Soap and Glory, Too Faced, TheBalm, Cover FX, Sephora, Lorac, It Cosmetics, Bourjois, Revlon, Collection…

mariam Avatar

Don’t get me started… Hourglass, Nars, Urban Decay, Tarte, Too Faced, Kat Von D…We got Bobbi Brown a while ago and it’s ridiculously expensive here..

Megz Avatar

I’m in the USA, Florida, specifically, and I would love to see more Asian brands become readily available – especially Korean and Japanese.

Tova J Avatar

Too many – Kat Von D, Tarte, Hourglass, Illamasqua, ColourPop, Bite, Becca, Bourjois, CoverFX…
Actually I usually don’t mind not being able to get something in store, because I do a lot of online shopping from other countries as well, and I’ve become quite good at knowing my foundation shade. But when brands don’t offer international shipping I get so frustrated, I’m so glad there’s shipping services!

Zsuzsi Avatar

Nars, Tom Ford, Illamasqua, Dolce&Gabbana, Burberry, Benefit, Make-up Forever, Kevyn Aucoin…. It would great to have Sephora in Hungary (We have only Douglas and Marrionaud.)

And Suqqu! I would love to try their products, I heard really good things about them.

Barbara Avatar

Bourjois. Foundations are great (with a nice fair shade that is yellow instead of the usual pink) especially at their price point and I would like to see how the rest of the products perform. Downside to the foundations is shade selection, which seems like it caters only to white Northern Europeans.

Other brands I would like is Sleek for their eyeshadow palettes and Suqqu for brushes and makeup.

Lenny Avatar

Tons! I wish they have First Aid Beauty, Origins, Sunday Riley, Tatcha, Tom Ford, Charlotte Tilbury, NARS, Burberry Beauty, Chanel (dunno why, we only get Chanel at airports!), Giorgio Armani, Kat von D, Anastasia Beverly Hills. Well, basically bring me Sephora US, please! And SpaceNK UK! LOL.. OH! Hourglass too!

Chrystin Avatar

I’m not sure I have a favorite makeup brand (I love so many!), so it’s hard to say what brand I wish they sold in Argentina. Basically I just wish we had an Ulta or a Sephora here!

I do wish they sold Essie nail polish here, and that OPI nail polish (which we do have here) was cheaper! I think it’s like double the price of what you would pay in the US. Because of this, I always stock up on makeup products on my annual or semi-annual trips to the US!

Chrystin Avatar

On the bright side, we do have Klorane here (I love their hair products) and it’s a lot cheaper than in the US…about half the price!

Nicole Avatar

I would love to see some Hakuhodo build more showrooms across the US and other Asian brands as well. I see that is becoming a trend. I think Max Factor should come back too. Other than that, Zoeva is the only brand I can think of just because I saw it reviewed on here. I am sure there are a ton more though! For example, I have never heard of Barry M. before today! lol!

Ashleigh Avatar

I like watching UK beauty videos, so a lot of the brands they talk about, like Bourjois, Sleek, and there’s one more drugstore one that’s slipping my mind that has the really good eye shadow palettes.

We are definitely spoiled here in the US with our variety but I would also really really love to smell all the Euro-exclusive fragrances that Guerlain comes out with as well. Going to those houses in their actual flagship stores like Guerlain, Jo Malone, Hermes, and Serge Lutens would be incredible. Perhaps if I lived somewhere like LA or NYC I could have access to exclusive fragrances but not here, unfortunately. 🙁

And I would LOVE to try more Asian beauty products!

xamyx Avatar

Even in L.A. we have limited access to a lot of products in-store, and the ones that do carry certain brands/specific shades only have such limited quantities, it’s often not worth the effort to make the trek..,

Natalia Avatar

For the last couple of years we’ve had such a huge improvement in the availability of different brands here in Novosibirsk that I feel like I don’t have a reason to complain really. TF, Armani, UD, MAC, MUFE, NARS, Inglot, theBalm, some ABH, Bobby Brown, Smashbox, Beauty Blender, Laura Mercier come to mind along with all the usual suspects like Chanel, Lancôme, Clinique, Dior, etc. Korean brands can also be purchased. We have Sephora products (I mean Sephora branded). Mass market also got much better with NYX, Sleek, Bourgeois and many others. All in all, I recon we are quite spoiled for choice here (hope I don’t jinx it 🙂 ), so any the new brands would be a nice bonus.

That said, I, personally, would definitely want Real Techniques readily available here and brands that make good affordable brushes in general. Also, would not mind checking out Two Faced or Bare Minerals or ColorPop, but it’s not critical.

Serena Avatar

I’m super attracted to Colourpop, and it all began with your review of their Bunny lipstick *frustratedly shakes fist*
Unfortunately they don’t send their products to Italy and likely never will (admittedly for a good reason, considering we have crazy customs procedures) but I’m really really really keeping my fingers crossed, maybe someday they will, who knows!
This is the first time I post a comment here, so no better time to say it: your blog is both a valuable shopping guide and a pleasure to read – thank you Christine 🙂

Alys Avatar

This will sound kind of lame, but Sweden has this pharmacy store called Apotek which of course has their own line of items. I was in need of some basic hand lotion and came across their handsalva which was apparently a newer line. I thought hey cheap, let’s get this. IT’S THE BEST HAND CREAM I’VE EVER USED!!! It’s unscented, concentrated and non greasy. And actually works. I ran out of face lotion while there and went back to Apotek and grabbed one of their brand face lotions. It’s good, but not magic in a green tube like the handsalva. I kept dropping into Apoteks looking for my green tube to buy more before I left but could never find it. 🙁

Jo Avatar

Colourpop needs to ship to Europe. They said they were working on it but that seems like ages ago!
I’d also welcome Sephora back, not just the store, but their own range of make up. I feel like there is a gap in the market in large cities like London to have an Asian beauty store. If I were a better business person, I’d totally get on it!
Sleek, Barry M and Bourjois should give the US a shot! They’ve all got some good offerings and Sleek has a really decent colour range for base products and at drugstore prices.

Rachel R. Avatar

I know some of these are available online to ship to the US, but I’d like to see them in brick and mortar stores, or at least sold in the US so shipping would be faster and cheaper: Sleek, Max Factor, Stargazer (I really want to try them), Freedom Makeup London, Bourjois, Illamasqua, Kueshi (I love their toner), and Zoeva.

Luiza Avatar

Drugstore brands like ELF, Sonia Kashuk, Rimmel London, Maybelline’s entire line and preferably at drugstore prices too. For HE, Tarte and Too Faced. Get your act together, Sephora Brazil!

nikki Avatar

I’m in UK and wish we had Kat Von D, IT cosmetics, Lorac, Colourpop, Buxom, Dose of Colours to name a few and the full ranges of Tarte, MUFE, Too Faced, not the measily few products we can get. Would also love USA prices, we pay way over the odds here compared to US.

Toni Avatar

I’d like to see Lorac, Motives, Makeup geek and Colour Pop in the UK. Barry M is a popular brand here. I like their nail polishes.

Lu Avatar

There are so many brands we don’t find in Belgium and have to order online just watching swatches… It would be so great to find Nars, NYX, Kat Von D, Burberry, Marc Jacob, too faced, Benefit… Fortunately when can order online, but we never know if the products will suit us as we weren’t able to try them out

Vanessa Avatar

It would be so great if Makeup Revolution shipping didn’t cost so much to the US. I know they have some products at Ulta, but it’s very limited. I really want their I Heart Chocolate Eyeshadow Palette, but shipping costs just as much as it. Also, some of the Asian brands that others have mentioned too!

Myra Avatar

I would love to have Kiko Cosmetics available here in Canada! I purchased a few items when I was in London, UK and found them to be excellent!

Huong Avatar

Hourglass, Becca, Lorac, Anastasia BH, Physicians Formula.
I’m living in France and despite having most drugstore brands but there’re no some product lines such as Maybelline Fit Me, Full n soft mascara, etc

Huong Avatar

Oh and Real Techniques brushes!! The prices here are ridiculously high, for example €29 for the Core set which sells at $14-18 in the US – double the price!!

Astrild Avatar

Lorac, Becca, Hourglass, ColorPop, so many… Oh, and lately, Nyx. Nyx has been sold in Spain for the last three or four years but right now it’s not longer available. Fortunately, Kat von D will be available very soon. OMG, I can’t wait!!!

Karen Avatar

Here we can get almost anything for a price. I miss Illamasqua and Max Factor and wish we could get Sleek and Bourjois in-store. Also more selection of Korean/Asian products although I admit my search has been mostly online.

Adrienne Godish Avatar

I wish bourjois and max factor were around for america. For luxury, I really wish suqqu and Ellis Faas were more readily available too.

Genevieve Avatar

It’s amazing to read the comments above about what brands don’t ship to certain countries.
I think the luckiest thing is that we have Max Factor here in Australia.
The brands I would like to see are: Milani, Urban Decay (I know I can now get them at Mecca Maxima but there are only a few shops around), Sleek, Colour Pop and Lorac.
I also wish that Maybelline and L’Oreal would bring out all their range instead of about half.

Kir Avatar

Sleek, Makeup Atelier and MUA. BlackUp Cosmetics is now sold in the U.S. or else they would be on the list too. I can shop online for the other three brands but it would be nice to go in store to purchase them.

Kristin Avatar

I have nostalgia for products that were around when I started wearing higher-end makeup- Bourjois, Vincent Longo, Anna Sui…these all used to be available at Sephora but are now hard to find (in person). Also indie/foreign nail polish (like Dance Legend) since LLarowe is shutting down soon!

michelle maffia Avatar

I wish for a make up store with Korean brands. most of my disposable income is being sent to South Korea! Love,love, love Etude House, Peripera. Holika Holika, Innisfree, TonyMoly , etc. !! Dreams to come true because I remember a world before Ulta and Sephora!!! That world (literally) wasn’t as pretty as it is now!

Susan Avatar

There was a wonderful Japonese,I think, eyelash curler that was perfect for me and many others that perfectly curved lashes. It is now on available from Japan as a direct order. I miss ordering It from Sephora for a better S&H price. It was truly good and miss it. Please share with us.

Amalia Avatar

Nars, Stila, iT, Shu Uemura, Cargo, Tarte, Charlotte Tilbury, Eyeko, Louise Young Cosmetics, LORAC, Kevyn Aucoin, Jouer, Barry M, Sleek, YesTo, PAULA’S CHOICE, HOURGLASS, Becca, Cover Girl, Illamasqua, Z Palettes, Morphie, Urban Decay, Skindinavia, Sonia Kashuk. I wish Revlon, Neutrogena, Olay, Wet n Wild would be easier accessible and the whole range available. So ladies and gentlemen, I think Hellas Greece wins!

Yaël from France Avatar

Tarte, Charlotte Tilbury, Stila, Covergirl, it Cosmetics, Inglot, etc. I don’t understand why we haven’t these brands in France :-((

Jackie R Avatar

I wish here in the UK we had, Kat Von D, Buxom, Lorac, Tarte, Milani, Wet & Wild, Cover Girl, IT cosmetics, and Make up forever. I also wish we had a Sephora here in the UK.

Laura_Lou Avatar

Tarte, Kat Von D, Becca, Hourglass, The Balm, MUFE, there’s probably more but I can’t think of them right now. I can get some of them online but it’s difficult and some I have to import and the charges are a little bit ridiculous. I’d love to be able to walk into a shop and actually try them out

Jenny Avatar

Lorac Cosmetics, Sleek, Max Factor, Black Opal, Neutrogena makeup, Zoeva,Sonia Kashuk, Kiko Cosmetics and all the range of Wet n’ Wild. I live in Canada and eventhough we live close to the US, a lot of the stuff that’s easily accesible for them is not available here. I can’t even order Lorac online unless I go to amazon but by then it would be a lot pricey. I don’t go to the US often enough and I don’t have anybody I can ask to buy for me when I’m lemming a limited edition stuff which at times can get frustrating.

Samira Avatar

Zoeva, Suqqu and Illamasqua come to mind. I know you can order them but I have a hard time justifying shipping. I also wish Charlotte Tilbury was available in store so I could try things, or at least get and return them without having to pay for shipping and/or with a prepaid lable. Getting to the post office is hard for me.

MissJae1908 Avatar

The only one I could think of would be Kiko, but they just became available online a few weeks ago. Thank goodness! The better question is, what brands do you wish were readily available in the drugstore, Ulta, Sephora, or Department Store. Then I would say Kiko, Sleek, and Zoeva.

I think I need to submit a question!

Candice Avatar

I wish we had easier in-store access to Korean cosmetics and skincare like Etude House, Holika Holika, Skinfood! I’ve NEVER seen Sonia Kashuk in any stores here, wish I would! I’d love better access to Sleek and MUA.
I’d like a Lush, Sephora and MAC store in my area, but at least they are available about an hour away 🙂

Kat Avatar

I mean, if you try hard enough you can get anything, but I wish it were easier to get Bourjois (the Healthy Mix foundation looks really nice) and some Korean brands. I know you can get all that online, but I wish there were somewhere to buy it in person so you could see shades. I’ve been dying to try some Korean BB creams but shade matching just through Googling it and looking at pictures is darn near impossible!

Although looking through this thread, I’m happy I’m in the US, where the vast majority of brands are indeed available!

Bella Avatar

Sweden: colourpop!

And that all fairly cheap brands (nyx, revlon, maybelline, cover girl etc) weren’t so expensive over here :/ for us they cost the equivalent of mac in the us; mac in sweden the equiv. of chanel in the us; chanel and other brands the equiv. of selling your arm… *rambling*

vlatka Avatar

It cosmetics, Hourglass, Cat Von D, Tarte, MUFE, Cover fx, Urban decay, Benefit!
Croatia seems to be on a different planet if you ask cosmetic brands even though it is Europe!!!

Anna Szőke Avatar

I find Demeter Fragrances very interesting – especially their Playdoh inspired perfume – but they are only selling stuff in the US, so I never had the chance (not in the Middle East, and neither here in Europe) to try them 🙁

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