B40
Shiseido The Makeup Lifting SPF 16 PA++
We recommend shade B40 for light medium or medium skin tones with pink, moderately pink undertones.
Lightest
Medium - Medium Deep
Deepest
Shiseido B40 is described by the brand as "Natural Fair Beige." It is a shade in the The Makeup Lifting SPF 16 PA++ range, which is a cream foundation with a luminous finish and full coverage that retails for $43.50 and contains 1 oz.
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Shade Matching Insights
Who Matches B40 Best?
The following insights have been gained from readers who have tried this shade and how well it matches their skin tone and undertones.
