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Urban Decay Summer 2010 Collection

Monday, March 29th, 2010

Urban Decay Summer 2010

Urban Decay Summer 2010 Collection

Summer of Love Eyeshadow Palette ($29.00)

Includes Chopper, Maui Wowie, Smog, and Flash Eyeshadows, plus Bourbon 24/7 Eye Pencil and travel-sized Sin Eyeshadow Primer Potion. Available at Sephora, ULTA and Macy’s. Or online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.

Summer of Love Nail Kit ($28.00)

7 shades of miniature-sized nail polish shades. Available exclusively at Macy’s, macys.com and urbandecay.com.

Urban Defense Tinted Moisturizer ($32.00)

Features light moisture, just enough color coverage, and SPF 20. With just the right amount of tint, light-diffusing pigments diminish the appearance of fine lines and wrinkles, providing a youthful finish. The formula is buildable and highly breathable, so reapply as needed to get the coverage you desire. Our custom multi-mineral complex contains magnesium, potassium, sodium, zinc, lysine, and Vitamins A & E to nourish your skin. Anti-oxidants ginseng root extract and ginkgo biloba leaf extract help protect against free radical damage … like a big bodyguard for your skin. Available at Sephora, ULTA, and Macy’s. Or online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.

  • Halo
  • Bodyguard
  • Bulletproof
  • Forcefield

Guardian Angel Spray Moisturizer with SPF 8 ($26.00)

This superfine mist can actually replace your existing moisturizer. Time release technology ensures that Guardian Angel continues to hydrate over a 24-hour period… probably longer than you actually need it! How does it work? The formula is hygroscopic, meaning it actually attracts and binds water to itself. Even with SPF 8, Guardian Angel feels light as air – no heavy moisturizer feeling. Worn under makeup, it hydrates evenly and creates a perfect base for foundation, allowing for smoother makeup application after misting. The lightweight formula is dermatologist tested, allergy tested, great for sensitive skin, oil-free, paraben-free, and vegan. Reduces the powdery makeup look you can sometimes get from foundation, and gives skin a healthy glow.

Makeup Setting Sprays ($29.00)

What prompted this marriage in makeup-saving heaven? Urban Decay and Skindinavia share a vision: long-lasting makeup. Urban Decay owns the market on pre-makeup prep with our Primer Potion franchise, while Skindinavia has developed an exciting lineup of post-makeup products. We were wowed by their technological expertise and clinical testing. Sure, there are other setting sprays on the market, but Skindinavia pumps their products full of innovative, super-effective ingredients. We worked with the Skindinavia team to identify the proprietary ingredients that best fit the needs of our customers. Together, we came up with three formulations that address shine, dryness and the need for all-night wear (of course). All Nighter is available at Sephora, ULTA and Macy’s. Or, online at sephora.com, ulta.com, beauty.com, macys.com and urbandecay. com. Dew Me and DeSlick are available exclusively at Macy’s, macys.com and urbandecay.com

  • All Nighter Facebook-ready makeup, all night (or day) long–great for all skin types
  • Dew Me Cooling effects prevent makeup meltdown; designed for dry/combination skin and those in hot and humid climates
  • De Slick Keeps oil under control so makeup stays perfect all day; great for oily/combination/acne-prone skin

De-Slick in a Tube ($28.00)

Forever banish a greasy t-zone (or any zone for that matter) with our lightweight gel, developed to keep matte under hot studio lights or in muggy heat. Apply De-Slick after your moisturizer, then wait about 30 seconds to apply foundation. This addicting formula provides unbelievable oil control and absorbing action, is super easy to use, and is miraculous for midday touch-ups. Available at Sephora, ULTA and Macy’s. Or online at
sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.

Pocket Rocket Lip Gloss ($19.00)

Available at Sephora, ULTA and Macy’s. Or online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.

  • Max Meet surfer Max, uber sweet and bashful; he doesn’t mind getting salty or wet, and this pinky nude gloss is ideal for sunset surf sessions.
  • Colin Fireman Colin really got our temperatures blazin’ with his bravado, and we salute his daring service with a punchy orange-red shade.

Availability: March 30th @ UrbanDecay.com

See more photos!

Urban Decay Summer 2010

Urban Decay Summer 2010

Urban Decay Summer 2010

Urban Decay Summer 2010

Urban Decay Summer 2010

Urban Decay Summer 2010

Urban Decay Summer 2010

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Hey Christine, so this comment is totally late but these only just got released in the UK now!!! I had a question as to whether the setting sprays are limited edition or permanent???

I believe they are perm!

Christine, will you be testing the tinted moisturizers at all? Thanks! :)

Does the UD makeup setting spray work much like MAC's Fix+

Which one? There are four, but I've only tried Dew Me.

i guess the All Nighter? Like Fix+ its suppose to set your makeup right? Have you heard anything about it?

Haven't tried All Nighter :(

Did you like Dew Me???? I am thinking of buying it b/c I have fairly dry skin, but hard to find reviews on it already. I don't want to shell out the cash if it doensn't work.

It just feels like water to me :/

I like the look of their new setting sprays and their other face products. I'm glad Urban Decay is doing some stuff other than eyeshadows and lipsticks. Maybe it's just me but those are the things I notice most about the brand.

HOLY CRAP! Those setting sprays are $$! No thanks, I'll stick with my beloved Fix+!

No new colors on the palette. Makes me very sad :(

Will you be testing/writing a review for the new sprays? I'm really curious about how they'll work, but I'm not ready to spend 30 bucks on them yet!

I just got "Dew Me" yesterday, so I'll be trying that one at least!

Just ordered the All Nighter Setting Spray, the Matt-ifying Gel, and the nail polishes...sooo excited!!

Do you happen to know the release date for in stores?

so will any of this be available at sephora christine?

Each product lists where it will be available!

There IS one new 24/7 pencil. It's called ElDorado aka Gold. http://www.urbandecay.com/products/ElDorado247.cfm

El Dorado came out in the holiday sets but it's the first time it's been released full-sized!

Wait, so the tinted moisturizers and setting spray won't be available at sephora, but they will be available IN STORE at Macys? I rarely buy things without swatching them first. =/

In this case I don't wanna order online cause I'd have to return ship it if I don't like it, I hate doing that!

Hmmmm. I'd really like to try the de slick spray, but UD does not ship to Canada. The only place to buy UD in Canada is Sephora. Bummer.

That´s a big COPY of Essence´s summer 2009 collection!!! after all I love it

Well clearly not.. because I doubt most people even know what Essence is..

i would buy the summer of love palette but I already own 3/4 from the Alice in Wonderland palette...... but I REALLY want the tinted moisturizer

.........Wow. The packaging for the face sprays are HIDEOUS!!! Not remotely Urban Decay at all! I'm almost bitterly disappointed. What happened to the genie bottle theme?!! Get your head in the game, UD! You're capable of MUCH better! Although, I am uber-stoked about a peach Pocket Rocket!!!!!! The De-Slick in a Tube Mattifying Gel looks promising too, however! But seriously, this is my reoccurring nightmare of Urban Decay drastically changing their packaging for the worse coming true with those face sprays!

I agree about the eye shadow palette's. 3/4 of the shadows are in the Alice In Wonderland Palette that I just had to have (even though I already owned 9/16 eye shadows in the Ammo Palette). Give us some limited edition 24/7 eyeliners or at least have 2/4 eye shadows be limited editions...that would be at least motive enough to buy it. Im holding out for the MAC Summer Collection myself.....

YAY!! more pocket Rocket guys.. haha

the makeup setting sprays sound interesting.. looking forward to reviews on any of the products in this collection

"Dew Me" has got to be the great product name ever. I need everything.

Ohhh I will be getting a couple of the makeup setting sprays and I will get the palette since I do actually not own any of the shades already except for one of them. And I think will get the nail polishes too.

The return of UD nail polish!!!! I wish they would re-release some of their old stuff, my bottle of id has gotten icky.

Omg, I love Skindinavia! Why, oh, why is the De-Slick Makeup Setting Spray not being sold at Sephora? Grr.

Because ULTA and Sephora are presented with the complete line and each vendor chooses what products they want to carry... it wasn't UD's decision. I would know.. I'm one of the vendors.

I love UD but they need to change up the colors in the palettes. I dont even own very many UD e/s and I own 3/4 of them in that palette. really? its disappointing.

I'm curious how the sprays are going to turn out...but the thing that makes me laugh is how much the packaging resembles the monitor screen cleaner I have sitting on my desk - I hope I don't accidentally pick up the wrong bottle!

I HATE the packaging. :( The tinted moisturizer and setting spray are something I might try though!

Gotta check out the setting sprays (although, I must say, the packaging isn't very cohesive to the whole UD look. Kinda looks like products from The Body Shop). Also, has anyone tried UD's nail polishes before? How are they?

i'm dying to get the guardian angel spray! i wonder how it actually performs.

the setting sprays look cool. but whats up with UD always promoting e/s palettes with stuff they have already come out with ? i have like all of UD e/s palettes , so to me this looks like a waste. why would i buyt something if i have all the other palettes? i guess if your new to UD. this reminds me of the get baked palette which also had some repromotes. i guess i will take the sugg of using these colors together from my others palletes and make a look with them.

I'm ordering the de slick stuff, I'm so desperate for oil control

hey Christine, i was wondering do you know why there's a picture of a group of people in the background of the mirror? Just wondering?

Apparently they're vintage photos of the graphic designer's parents!

Ooooo I would just love to try Guardian Angel and Dew Me but I don't think it would work for my oily skin :( Oh well it sure won't hurt to try De Slick, All Nighter, and De-Slick in a Tube. And even though I HATE the scent of UD's Pocket Rockets I might pick up Colin cause #1 He is hot!, #2 Look at the cute puppy!!!, #3 I could sure use a hot guy on a lipgloss so I can stare at him if I ever get bored in class :D

I always crack up when I see those pocket rocket lipglosses :D

I'm excited for new nail polish and the tinted moisturizers!!! I just wish there were some new eyeshadow shades to go with it.