Friday, July 17th, 2009


Deluxe Eyeshadows for the Luxe Lovin’

Urban Decay really outdid themselves this season with the sheer amount of new products they launched! With the fall comes three new shades of their deluxe eyeshadow ($18.00 each) in Freakshow, Ruthless, and Frigid. These are actually some of the first single eyeshadows for me — I’ve mostly just experienced their extremely high-in-value palettes they’ve put out All three shades are smooth, pigmented, and easy to blend.

  • Ruthless is a champagne shade with just a touch of silver sheen.
  • Freakshow is a deep, rich purple with a little bit of red tones to it. It has a cool violet-blue sheen.
  • Frigid is a dark blue with purple mixed in and a soft, silvery-blue sheen.

Anyone else snatch these up yet?

See more photos and swatches






Ruthless, Freakshow, Frigid

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66 thoughts on “Urban Decay Deluxe Eyeshadows: Ruthless, Freakshow, Frigid

  1. These are gorgeous! Love the packaging, too.

  2. mia

    One word: WANT!
    Really bad. The normal UD eyeshadows suck and are a glitter mess, the deluxe shadows are love 😀

  3. Kajsa

    Freakshow is calling my name!

  4. deepblue

    What a funny packaging! I like “Frigid” the most!

  5. Wow, all 3 are gorgeous! I only own palettes from UD, but might just have to check out these singles. Love them. :)

  6. I love these colors!

  7. MichelleB

    Really pretty colors, but just looking at the swatches it looks like there is a ton of fallout on Freakshow and Fallout. I wish UD would not put *so* much glitter in their shadows, because otherwise they have some gorgeous colors!!

  8. margot

    love the colours, not so sure about the packaging, there’s just something not appealing to me … frigid is beautiful

  9. Jenn

    I picked up ruthless since I have similar colors for the other 2 but I might change my mind and get frigid =)

  10. Finally, a champagne deluxe! Thanks 😀

  11. Wilcoa

    Love the packaging on ruthless… might just buy it based on that (and I need a highlighting shade) lol

  12. Luda

    all three look like something i’m gonna get

  13. Saira

    Oooh, can’t wait to check these out! I really like the UD Deluxe eyeshadows – they’re really pigmented and the colours go on so smoothly. I love purple eyeshadows, so really looking forward to checking the purple ones out!

  14. Sasha B

    as a collector of deluxe singles (for the packaging >.>) i have to have these- even though i know i won’t use two out of three of them all the time… but wouldn’t ruthless look great with scratch or underground shadows from UD?

  15. binnie

    loving the new e/s i love how ud products are so pigmented and using them with the urban decay primer potion it lasts all night ! X

  16. Fatima

    Frigid looks so much like Mac’s Tilt.

  17. That packaging is so awesome!

  18. I sooo need Frigid!

      • If Frigid is like MAC’s Deep Truth, which do you prefer?
        Which has better color payoff?

        I tend to prefer MAC over Urban Decay because I HATE the glitter fall out from UD. I have the UD Bamboo book (Can’t think of what it’s called), and I can’t wear Midnight Cowboy Rides Again, Grifter, OilSlick, Uzi, Kiddie Pool, etc because the damn glitter fallout drives me crazy. The only colors I have from them that I can wear without going crazy is Asphyxia, Sellout, and Half-Baked.

        For the record, I tend to wear more mineral makeup these days and I don’t experience fall out with it, but I do with UD! Drives me up the wall!

        • It’s a little bluer than Deep Truth, though the texture of Frigid is smoother than Deep Truth. They’re both extremely comparable in color, texture, pay off, etc.

          • Hmm, if Deep Truth is a little more purple, I might like that better then. I really like blue-purple shades :)

            • I wouldn’t say Deep Truth has any purple in it, IMO (at least on me), but I have heard some say it shows up with some purple tones to it. For more purple, I go for Contrast. Frigid is bluer in the sense that it’s not quite as dark as Deep Truth :)

  19. hiya

    Frigid looks like their discontinued eyeshadow in Plague. Does anyone know how ruthless compares to Sin or Maui wowie?

  20. RUTHLESS!!!
    I love the robot packaging..seriously.

  21. Heather

    I love there packaging the eyeshadow are so pretty!!

  22. AndreaMarie

    I’m loving the dinosaur on Ruthless! Gotta go check it out tomorrow!

  23. Tattoo Girl

    Must have freakshow!! I am on my way to Sephora first thing in the a.m.!!

  24. Alicia

    they hit ULTA the first week of August

  25. Kelsey


  26. Thank you for your help Christine!

  27. anna

    does UD make empty eyeshadow palates to fill in with shadow?? I REALLY want to make my own.

  28. Glam

    The packaging is so dope!!

  29. Krystal

    hey christine! do you think freakshow is exactly like the mac’s stack 1 deep purple? if not what would you say are the differences?

  30. DarkGlamour17

    ooh frigid :)