Urban Decay Alice in Wonderland Eyeshadow Palette Review, Photos, Swatches
Saturday, January 23rd, 2010
Urban Decay Alice in Wonderland Eyeshadow Palette
I purchased the palette online at Urban Decay on Friday, and it finally arrived here to me in California (they ship out from Florida, FYI!). For those interested in picking one up for themselves, both U.S. and Canadian Sephoras are taking phone orders. I know the U.S. number is 1-877-SEPHORA. Last I heard, Sephora would have it online around the 26th and retails for $52.
In the Book of Shadows, Alice in Wonderland style, you get sixteen eyeshadows, each weighing 0.03 oz. You also receive a miniaturized Primer Potion (0.13 fl. oz.) and two miniaturized 24/7 eye pencils (0.3 oz.) in Zero and Flipside.
It is important to note that the eyeshadows included in the palette are not new shades; they’re existing/previous shades re-named to fit in the Alice in Wonderland theme. That being said, if you own Urban Decay’s Ammo, Book of Shadows Vol. I/Vol. II, or the Sustainable Palettes, you may already own the majority of the shadows in the Alice in Wonderland kit. Below is a shadow-by-shadow review with the real-name of the eyeshadow in parentheses (for your reference).
Eyeshadows
- Underland (Flash) is a bright, cool-toned medium purple with an icy lilac shimmer. It’s soft, smooth, and richly pigmented.
- Alice (Painkiller) is a bright aqua-blue with an icy sheen. Like Underland, it’s smooth, silky soft, and has lots of pigment to it.
- Oraculum (Baked) is a warmed-up copper with a softer copper sheen. Smooth, soft, well-pigmented. I do find this one has a bit of a frostier finish than some of the other shades.
- Queen (Last Call) is a reddened eggplant with a burgundy edge. It has a frost-like sheen, but it is smooth and pigmented.
- Chessur (Chopper) is a cooler-toned, not nearly as bright, copper shade. It has the same soft texture as the majority of Urban Decay’s shadows, but it has silverish glitter particles that may contribute to some fall out in practice.
- White Rabbit (Polyester Bride) is a gently yellowed white (though still, very white) with a white-gold sheen. Like Chessur, it also has some glitter to it, so it’s not quite my favorite texture.
- Wonderland (Maui Wowie) is a tarnished gold, maybe an antique gold, but not quite so dark. It has a golden bronze sheen to it. It’s pigmented and smooth, but it also has a few glitter particles (though I think this is one of the more manageable glitter-based shades in the bunch).
- Curiouser (Grifter) is a lightened fuchsia-purple with icy purple sheen. It also has silverish glitter particles in it, which may lead to fall out. This is one of the lesser pigmented shades, though it still has decent color pay off.
- Muchness (X) is a peachy-melon with a gold sheen. It almost has a little mauve to it, in certain lighting. It reminded me of MAC’s Melon pigment quite a bit. This has a frosty finish, but it doesn’t have the glitter, so it’s smooth and easier to work with.
- Mushroom (Mushroom) is a taupe brown with kind of a silvery sheen and shimmer. It’s not quite as rich as some of the other shades, but it can be layered for a more intense look. (Don’t get me wrong, it has nice pigmentation–just not as intense as the other shades in this palette.)
- Midnight Tea Party (Midnight Cowboy Rides Again) is a flushed champagne with silver/gold glitter particles. This is quite possibly my least favorite Urban Decay eyeshadow. It is a pain in the behind to work with, because the glitter fall out is pretty insane. It’s a shame, because the color itself is pretty, but the glitter means “No, thank you!” for me.
- Vorapal (S&M) is a neutral, slightly cooled down silver with a brighter silver sheen. Smooth and pigmented.
- Absolem (Homegrown) is a grassy green with a golden shimmered sheen. Very pigmented and true-to-color.
- Drink Me, Eat Me (Sin) is a pinked champagne with a bright, frosty sheen. It’s like a pinker version of Midnight Tea Party–and sans all the glittery fall out.
- Mad Hatter (Twice Baked) is a lightly glittered dark brown with warm undertones. I don’t remember Twice Baked behing so lagging in pigment, but I really had to layer this one on to get a decent evenness. It gave me some drag and a faded look.
- Jabberwocky (Oil Slick) is a dark black base with icy blue and silver glitter. While not as prone to fall out as Midnight Tea Party, it’s still one of the glittery shades that may lead to some fall out while applying it.
Bottom Line: From the beginning, I’ve been a little disappointed that Urban Decay didn’t create some new shades for this palette, in light of the partnership between them and Alice in Wonderland. The names are certainly excellent and totally work with the theme, but I would have appreciated (and just loved to have seen!) brand new shades.
I like the shades and palette overall, but I think I already own the majority in various other palettes, too, so I’ll probably end up passing this on to my sister after I do some looks with it (well, hopefully!). I’m not a huge fan of Urban Decay’s more glittery shades (of which there are six, with one being exceptionally hard to work with) and tend to prefer their smoother shades. I think the palette could have done with a few matte or semi-matte shades, too, just to break up the frost and shimmer.
The packaging is very cohesive, and it looks good. It fits with the theme, but I think they put it together quite nicely. My lid won’t stay open, so it being used as a mirror is not happening as of yet. Since the theme, while well-done, isn’t a driver for me though, I probably would have passed on this palette under normal circumstances. It’s a better buy if you are looking to try a bunch of Urban Decay eyeshadows without investing in singles; it’s definitely a value palette if that’s the case!
Love it or hate it?
If you want to know more about how products are evaluated, read out Rating System FAQ! 
- Product: 26/30
- Value: 9/10
- Ease of Use: 4/5
- Packaging: 5/5
Recommendation: If you’re a big Alice in Wonderland fan, or really like cute packaging, you may want to place you order sooner rather than later. OR if you’ve always wanted to try out UD shadows (but don’t have any/just a few).
Availability: Sephora (TBA)
See more photos & swatches!
Included is a little insert/sheet with the names, ingredients, and what the real names are.
Eyeshadows: Underland, Alice, Oraculum, Queen
Eyeshadows: Chessur, White Rabbit, Wonderland, Curiouser
Eyeshadows: Muchness, Mushroom, Midnight Tea Party, Vorpal
Eyeshadows: Absolem, Drink Me Eat Me, Mad Hatter, Jabber Wocky
Eyeliners: Zero, Flipside
can't find this anywhere...
One of my fav!!
I really want this, but I'm not sure if it is still in stores, I really want to try it though, but it looks like you get of variety...
This is sold out on Sephora, it's pricey but it comes with everything I've been wanting to 'try' out. Urban decay primer potion, eyeshadows and the liners. I really hope this come back in stock. Do you think there's a chance?
They brought it back in stock, but you have to purchase several other items with it - but you can get it for around $200. You can get other UD palettes like the Ammo palette for $40 and they have a lot of shades in that instead.
a great look is 'drink me, eat me' all over lid (sin), then 'drink me, eat me' inner corner (sin), then 'chessur' in middle(chopper), then 'oraculum' outer corner (baked) and a tiny bit of 'jabberwocky' outer corner over that (oil slick).
Hey! I have this palette and I love it! Would anyone be interested if I made a YouTube channel showing basic, but pretty make-up tutorials using these and only these colors? I find myself looking for something fresh with this palette, and I've only found a couple. Definitely not enough! Let me know
i want thisz' so freakin bad i love it so much im asking my parents tew get it for me in december(mybirthday) i love thisz' so much.. i love ALL urban decay makeup wayyyy better than MAC
man i love it!! is there a website or something besides my space facebook twitter and youtube.. where you can post your make up pictures and people can tell you what they think? kind of a lame question.. but i'd really like to know..
Maybe Livejournal?
Like an idiot, I waited too long. Now it's sold out everywhere! Any idea what the real names are of the shadows? I hate to think I have to buy them individually... :(
The real names are in parentheses after the Alice name :)
You can buy this at www.debenhams.com for £28... BARGIAN!!!!!!! They brought it back to stock :) I just got mine today
I love this pallette. Too much fun!
I Bought this Alice in WOnderland palette about three weeks ago. I don't have any of their eyeshadows so it was a nice kit for me because if I like any of the colors, they are part of the regular collection. That being said - you are right about the glitter fall out with some of the shades - what a mess - but I still like many of the colors. I have tried everything to minimize the glitter on my cheeks but with some of the shades it's impossible. Overall , still a nice palette and I think the box is really cool. My lid didn't stay open either but if you bend the lid back until you hear a bit of a 'crunch/rip'sound then it loosens it up a bit and it stays open when you want it to.
Does anyone know where you can purchase one of these palettes? I called Sephora and their whole company is sold out and the Urban Decay website is completely sold out!
All sold out :(
eBay. unless some disappointed users reading these comments will sell you theirs. =/
If you know anybody in the UK (I believe it's at Debenhans)or Singapore (Sephora)you may be in luck, they just had their release on March 1.
For all of you who bought this and are disappointed with it you could always put it on eBay and sell it. Because some of us missed the opportunity to buy it while it was in stock. It sold out so fast! That way you would get at least some of your money back on it. ya know
wow.. awesome palette ther! very very creative and nicely designed. I cant wait for the MOVIE! :D
I love this its so pretti xxxxxxx
For those in the UK it's Debenhams exclusive, £28
I wanted new shades, perhaps a white eyeliner, red lipstick, for both queens.
i luuuuuuv this palette i just got it and i can do a neutral eye to a colorful one to a really smoked out one i luuuuuuuuuuv it
I'm getting this one for sure. I never could get my hands on BOS. This one is beautiful. I actually prefer the UD24/7 to MUFE Aqua eyes. For me the UD pencils glide on so much easier. UD 24/7 are desert island worthy.
Just found your site using a link from blogger Pretty in Dayton and I love it! This is a wonderful review and has helped me out a lot! I've been on the fence about this because I don't have a lot of UD and it would be a great starter palette since BoS is no longer available. But I also agree with Rosie -I'm not a big fan of Alice in Wonderland -the story kinda bugs & I didn't want to pay extra for the packaging. It's good to know that this is a good value & (please edit if not ok) Bing was doing 20% cash-back at Sephora. On a side note I got my Hautelook order a couple of days ago and I really like the shadows, liquid liner and the crazy large kabuki brush. Thanks again!
So glad you found us, Katie!! :) Isn't the kabuki brush HUGE? I have it, but I have never used it, LOL.
omg i cant even begin to explain how much i want this palette.i dont have any urban decay shadows so i would loooooove to have this. its so colorfull and the colors are just amazing. i wish they didnt include the primer and pencils so the price would be a little lower:( ughhh i want it so so so so much!!!!
Does ANYONE like Midnight Cowboy Rides Again? Everyone I've ever discussed UD with (like me) thinks that their obnoxiously-glittery shades are a downer. The fallout is insane, and the glitter chunks are just too big. It's a shame, because I think the regular pearly sheen of UD shadows is amazing, coupled with their soft texture and rich pigmentation. I'll probably get this when it hits the UK in March, since I only own two of the shadows in it already, and I want Flipside, too.
I'd love to hear from fans, LOL. Worst eyeshadow I've ever used in terms of fall out.
Hi Christine do you know how much this book will costs in Canada? thanks.
Maybe around $60 CDN?
I don't have any UD palette's and I am glad I waited for this. I got this at my local sephora. I am a huge alice in wonderland fan though. I love the pop-up, and colors are good. There were some basic ones I didn't have. I thought the price was a bit high for what you are getting, but I might be wrong. I know some of it is because it's "Disney's"
It's a great buy if you don't have any UD shades already :) It's pretty good value, actually -- about the same price as the previous Book of Shadows, actually, so no price hike just 'cause it was Disney!
Good collectors palette even for those who already own the colors. The packaging is beautiful!
I bought this the day it came out on ud's website. I really like it. I even like the flipside liner and i am not a being fan of teals. Also the glitters rock my world. I love glittery shadows and I dislike when there are collections full of matte colors. I haven't been splurging on make-up lately but i totally splurged on this without regret!
This is so cute, I had to stop myself from ordering multiples. I kept calling Sephora and checking the website, they said it would be up on Tuesday and I finally saw it on there Wednesday AM. I don't have six of the featured shades so I guess that is how I can make an excuse to buy this. I saw on Ebay that people had paid over $200.00 for this! And plenty more for 100.00 on up. Insane! I got mine on Sephora for $52.00 just because I waited a few more days. I too wish they would of came up with all new shades exclusive to this palette. I have several UD Face Case's and I've never hit the pan on them.Does any one know if the palette's last quite a while too?
6 singles is more expensive than the palette, so ;) It should last awhile... I've never really tested that theory, but I think you should be OK!
want this so bad. sooo pretty.
The book of shadows vol. ii was my first UD e/s purchase. I've only tried half of the shades but I really love the palette thus far. There are shades that I never thought I would've liked. Anyhow, when I saw the Alice in Wonderland palette my heart kinda sank b/c it seemed like a better buy. But now that I've seen you're review and swatches, it seems like BOS 2 is much more wearable. I'm trying to ease off on collecting and only buying things I know I'll get a good use out of and I have a feeling I won't w/ this palette. Thanks for the great review, as always!
Happy to help, Chrissy :)
christine, i'm trying to decide whether to get either this palette or the book of shadows 2 and was wondering what you would recommend: i'm not a big alice and wonderland fan, but i think the packaging is fine either way, so that's not really a factor for me. the ud non-matte shadows i already own are baked and twice baked (one of which seems to be in every one of their palettes!), honey and smog. i really like the shades maui wowie, mushroom and x, so i did consider just buying the singles, but i'm having a hard time finding the mushroom single around here (uk). anyway, i thought maybe a palette would be good value as you pointed out)
Hey Aradhana, I don't think you could go wrong with either, really, but I'd say Book of Shadows Vol II. mostly because it doesn't have so many glittery shades. Even as much as I do like the color of Maui Wowie, the glitter fall out drove me nuts. However, if glitter fall out doesn't bother you, then I'd say the Alice palette may be a better bet (Painkiller is a really nice shade if you dig aqua blues!).
Is the BOS 2 still available for purchase??
Not sure...
Hey this eyeshadow palette is great and its fun to for the collectors out there well if anyone is interested i am selling one so let me know
I have to thank you so much for putting the number for sephora on here, i almost never get to the stores in time to get limited edition items and i found out too late that the palette was sold out online. You have saved me from missing out on this. I never got the book of shadows for some reason i dont know what was, and i am a HUGE alice fan and i feel like this was the perfect way to get the palette. Thanks so much!
No problem, Heather :)
I am super jealous, I wish I could get it. My only option is eBay and those on there go for record prices!
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