Tuesday, July 12th, 2011

Urban Decay 24/7 Liquid Eyeliners: Woodstock, Eldorado, Siren, Radium,
Sabbath, Retrograde, Smog, Demolition, Bobby Dazzle, Revolver, Perversion

Urban Decay 24/7 Liquid Eyeliners

Urban Decay 24/7 Liquid Eyeliner ($18.00 for 0.058 fl. oz.) is new for fall, and it claims to be waterproof, long-lasting, high-pigmented, and have “an ultra-fine brush tip that’s short and easy enough to control.” There are eleven shades:  Woodstock (hot pink with iridescent sparkle), Eldorado (yellow gold with gold sparkle), Siren (teal with blue shift), Radium (bright blue with silver sparkle), Sabbath (deep matte navy), Retrograde (dark purple with purple sparkle), Smog (deep brown with golden shimmer & iridescent sparkle), Demolition (deep matte brown), Bobby Dazzle (white silver with iridescent sparkle), Revolver (dark grey with iridescent sparkle), and Perversion (carbon black).

There are many, many variations of this liquid eyeliner, which tells you a lot about the efficacy of the formula if so many brands have brought it into their lines. I find the formula, on the major points, to be largely the same and consistent across the different brands, but there are subtle differences in the consistency of the liquid liner itself as well as the applicator. The outer packaging only differs in labeling, color, and branding, but the caps are the same length and the ends have the same design. There are some similarities in color across the brands, but there are several shades that you will only find in one brand–the ones that overlap tend to be more basic shades like black.

  • Woodstock is a brightened, medium-dark pink with gold and pink shimmer. Make Up For Ever #9 is bluer-based, more neon, less hot pink and more fuchsia.
  • Eldorado is a yellow gold with light and dark gold shimmer. It is similar to Illamasqua Alchemy, MAC Pure Show, and MUFE #1.
  • Siren is a blue-based, darkened teal with teal shimmer. I couldn’t think of anything similar to this shade in other brands.
  • Radium is a brightened, medium-dark blue with subtle sparkle. It is similar to Stila Curacao.
  • Sabbath is a blackened navy blue with a near matte finish. Most brands have, thus far, put out mostly shimmery shades (other than blacks), so I couldn’t think of a dupe for this. MUFE #6 would be the closest but has shimmer and looks more purple.
  • Retrograde is a blackened purple with purple and violet shimmer. MUFE #7 is similar.
  • Smog is a khaki brown with gold shimmer. This, too, didn’t seem as easily duped, because it doesn’t lean green like the other khaki liners do (like MAC Desires & Devices and Stila Flash).
  • Demolition is a blackened brown with a near matte finish. MUFE #12 seems similar.
  • Bobby Dazzle is a bright, metallic silver. It is similar to MAC Nocturnal.
  • Revolver is a medium-dark gray with multi-colored shimmer. I couldn’t think of a dupe for this one, just because it has a strong gray color base to it. The shimmer in it reminded me of MUFE #14 and Stila Starry but those appear black with a hint of purple.
  • Perversion is an inky black with a near matte finish. It is similar to Illamasqua Abyss, MAC On the Hunt, and MUFE #13.

The applicator on these is where they deviate from other brands. It is a thin, narrow brush–it’s not a foam applicator that’s been tapered. I think the brush, overall, may yield a more precise line–for those more experienced with liquid eyeliner, though. The applicator is similar to many traditional liquid eyeliner applicators. To me, the brush felt a little too flexible. I wouldn’t describe it as floppy, and of course, flexibility is good as you want to curve around the lid with ease, but it could use a touch more stiffness.

Like Make Up For Ever Aqua Liners, these need to be shaken before application. If you don’t do so, you’ll find the formula seems almost watery, which gives you sheerer color. Once shaken (only a few seconds), the color is much more concentrated and less watery. After testing several shades yesterday with a hot shower, I didn’t experience any bleeding, fading, or smudging. I’ve had some on my hand for several hours, and I couldn’t get them to rub off at all. They did remove easily with a makeup removing wipe or remover like Lancome Bi-Facil.

I made several swatch comparisons previously in this post.

The Glossover


24/7 Waterproof Liquid Eyeliner

The most unique shades are Siren, Sabbath, Smog, and Revolver. Shades like Eldorado and Perversion are the most common shades brands have put out, so you may have already picked something similar up in the past year. The formula itself is great--long-wearing, waterproof, and applies smoothly and evenly.











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See more photos & swatches!

Urban Decay 24/7 Liquid Eyeliners: Woodstock, Eldorado, Siren, Radium,
Sabbath, Retrograde, Smog, Demolition, Bobby Dazzle, Revolver, Perversion

Urban Decay 24/7 Liquid Eyeliners: Woodstock, Eldorado, Siren, Radium,
Sabbath, Retrograde, Smog, Demolition, Bobby Dazzle, Revolver, Perversion

Urban Decay 24/7 Liquid Eyeliners: Woodstock, Eldorado, Siren, Radium,
Sabbath, Retrograde, Smog, Demolition, Bobby Dazzle, Revolver, Perversion

Urban Decay 24/7 Liquid Eyeliners: Woodstock, Eldorado, Siren, Radium,
Sabbath, Retrograde, Smog, Demolition, Bobby Dazzle, Revolver, Perversion

Urban Decay 24/7 Liquid Eyeliners: Woodstock, Eldorado, Siren, Radium,
Sabbath, Retrograde, Smog, Demolition, Bobby Dazzle, Revolver, Perversion

Urban Decay 24/7 Liquid Eyeliners: Woodstock, Eldorado, Siren, Radium, Sabbath

Urban Decay 24/7 Liquid Eyeliners: Siren, Radium, Sabbath, Retrograde, Smog

Urban Decay 24/7 Liquid Eyeliners: Smog, Demolition, Bobby Dazzle, Revolver, Perversion

Urban Decay 24/7 Liquid Eyeliners: Woodstock, Eldorado, Siren, Radium

Urban Decay 24/7 Liquid Eyeliners: Radium, Sabbath, Retrograde, Smog

Urban Decay 24/7 Liquid Eyeliners: Demolition, Bobby Dazzle, Revolver, Perversion

Urban Decay 24/7 Liquid Eyeliners: Woodstock, Eldorado, Siren, Radium,
Sabbath, Retrograde, Smog, Demolition, Bobby Dazzle, Revolver, Perversion

Urban Decay 24/7 Liquid Eyeliners: Woodstock, Eldorado, Siren, Radium

Urban Decay 24/7 Liquid Eyeliners: Radium, Sabbath, Retrograde, Smog

Urban Decay 24/7 Liquid Eyeliners: Demolition, Bobby Dazzle, Revolver, Perversion

Product & Review FAQ

Where can I purchase it? How much is it?

Is it limited edition?


Any dupes?

See individual shade description.

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101 thoughts on “Urban Decay 24/7 Liquid Eyeliners Swatches, Photos, Review, Dupes

  1. Rachel

    I’m disappointed that there is no green.

  2. Fer

    Wow!!! what’s your favorite?


  3. PoetrysTruth

    I really want sabbath, siren,and perversion…*sigh*

  4. Meerschweinchen

    Eye Candyyyyyyyyy! <3 <3 <3

  5. Michelle

    revolver looks so lovely!

  6. shontay

    These look nice. I am a little put off by how tiny the brush seems. I don’t think I’d be able to manage. All the colors I’m interested in, I already have from Mufe and Mac. The other, more unique colors aren’t ones that would really fit into looks that I do now. Bummer.

  7. Kelly

    These are all so stunning! I’m not a user of liquid liners, but I think I need to give these a try!

  8. Meha

    Siren, smog and radium are my top picks!!!! Only if they weren’t $18 a piece

    • April

      I was actually happy to see that they were $18.00 a piece. I have one MUFE Aqua liquid eyeliner which was $23.00, and 3 of Stila’s Sparkle Waterproof Liquid eyeliners that were $22.00 a piece, I love them all, they all work excellent.

  9. Karla

    Beautiful! I can’t wait to purchase some of these. I love liquid eyeliners and these sound awesome!

  10. These are definitely pretty, but NYX has studio liquid liners for a fraction of the price that UD is asking for … and NYX has some pretty awesome colors as well, definitely a great alternative for any fellow frugalistas 😉

  11. DarkGlamour17

    Suprised there is no bright purple :(

  12. bxboricua

    OOOh I want Siren, Sabbath and Smog :)

  13. Karen

    WOW! I really want Siren!

  14. These look so tempting! I need to control myself.

  15. I need Siren ! What an amazing color! Urban Decay has been clearing out my wallet lately and I can’t wait to try a few of these liners !

  16. Hi do you know when these will be released in the u.k?

  17. GSDinSD

    I’ve never used a liquid eyeliner before, would one of these be a good first choice? I have dark brown eyes so i’m thinking Smog would be a good addition. Any thoughts?

  18. I love the colors but hate hate hate the brush :(

  19. Jenn

    Hard candy has a liner similar to smog.

  20. I’ve gotta have Siren and Woodstock. I’ve been eyeing up MUFE’s pink but I like this one better.

  21. Constanze

    Amazing! ♥

  22. I was hoping you’d say these are horrible. 😉 Now I might need to pick up Siren, Radium and Sabbath. 😉

  23. So excited for the Smog color. I was a big fan of the Honey color with their current liquid liners and was so sad to see it go. These look promising!

  24. These are so pretty especially Radium & Woodstock! Going to start with Perversion and see how I like the brush.

  25. I am happy that Radium is similar to Stila Curacao, because I am waiting for Curacao to arrive in the mail. Sabbath looks to be worth getting.

  26. Ester

    Sabbath and Demolition both look quite lovely.

  27. mnm

    I absolutely love Woodstock but I wouldnt be able to pull it off LOL!

  28. Alannah

    Hmm, the brush seems pretty similar to their old line of liquid liners, and I never had a problem with those, so the brush doesn’t bother me!

    Great start as far as shades go… I can imagine they’ll add a green (but yeah, disappointing there isn’t one to begin with!).

  29. Angie

    Wow great review. Do you like these applicator better or the MAC ones? I’ve been thinking on getting MAC liquid eyeliner “on the hunt” but I want to make sure which one is better :) thanks.

    • I prefer MUFE’s – MAC’s is longer, so I find MUFE’s the best. MAC’s is better than UD’s for me, but they’re about the same, due to the length.

  30. Roxanne

    Oooo I really like radium!

  31. AnGeLwInGz

    I’m so happy these are out because most of my other UD liquid liners are drying up. I recently tossed Radium actually. I’ll probably be getting Siren, Sabbath, and Bobby Dazzle.

  32. Sandhya

    It looks so pretty, but how would you wear a hot pink eyeliner like Woodstock (in real life)?

  33. Leigh

    Christine, based on color (and amount of sparkle/shimmer) alone, would you choose Radium or Stila Curacao?


  34. ugh those brushes r tricky! Im sticking with the mufe

  35. Amalee

    How would you compare these to the MUFE liquid eyeliners? Is it basically the same? Or does it just depend on personal preference? Thank you!

  36. Juana

    I really like woodstock,Radium,and smog but all are really nice colors..I really want to try some of these colors but at 18 $’s for one hmmm Maybe just buy 2.

  37. Dayna

    Omg yay :) i was hoping these would be good :)

  38. Fey

    Bobby Dazzle and Revolver rock my world. Woodstock is a neat one, too.

  39. Abbey

    I really like smog and sabbath.

  40. Raquel

    sabbath is gourgeous!

  41. marcy

    wow these colors are gorgeous. too bad i refuse to buy UD liners cuz i feel they’re way overpriced. the only UD products i feel are worth the pricetag are the eyeshadow palettes and the primer potion.

  42. Julia

    Smog looks like a dupe for Stila Rock Candy.

  43. Karyn

    Christine in your review you say it’ll yield a more precise line for experienced users. If you’re just beginning out in the world of liquid eyeliner do you think this brush would have the best learning curve or one of the others?

    Also no green? WEIRD! Thanks for all your posts and help :)

    • MUFE, just because it’s smaller than the rest, but it still has that foam core which retains shape 100%. Brushes may allow you to have more flexibility/versatility (but not by a lot or anything!) – I do think they can be harder to grasp if you haven’t used liquid very often!

      • Karyn

        Yeah my issue with brushes is that I always tend to pick up TOO much product! I’ll give the MUFE ones a try & come back to UD when I’m a pro. Thanks for your advice :)

  44. bleh

    Dissapointed. thought they’d come out with some unique colors…

  45. This is a great line of liquid eyeliners from Sephora. I am also surprised that there is no green, as green is one of my favorite colors. All of the other colors make up for it though. :)

  46. AC

    Any idea how these compare to UD’s previous liquid liner iteration in terms of formula/brush, the one that comes in the pot? Their old liquid liner in Perversion is my go to–definitely the best value to blackness/staying power/precise brush ratio! I hope all that’s changed is the packaging (which so far looks like it’s for the better)!

  47. Alex

    Is this similar to the 24/7 Glide-On pencil?I want to get only one,so which would you prefer?I like liquid eyeliner,but which would be better to carry around and has better staying power for school?

  48. AZ

    the MUFE ones tend to flake off easily.. I don’t know if you experienced that with MUFE, but do you find the UD ones to be flaky?

    • I didn’t have any flaking issues with either formula. They only flake off when I’m using a makeup remover on them, but they don’t budge at all with regular soap & water.

  49. Dovey

    All these liquid liners make me want to delve back into liquid again. Haven’t tried in years. I’m totally in love with revolver, but then I do like greys =)

  50. Adelita

    Hi Christine, how it compares to UD’s old Liquid Liner (the color pay-off, the staying power, the shimmer, the safety on the inner rim usage, etc…)?

    I also disappointed the fact that there’s no green in this collection. Green, purple, olive, teal & brown are my thing! But I agree, Siren IS a unique color! I probably skip Retrograde hence I already have UD Liquid Liner in Ecstacy (which thankfully I prefer more than Retrograde color).
    Hmmm… I’m in torn whether I want to buy Smog from this collection or the old one.

    • Urban Decay does not specify the safety of these. I find these much easier to use than the inkwell pots of eyeliner, and these last much longer and are easier to remove.

  51. Alexandra escobar

    A good dupe for siren (although it’s not in liquid form) is Stila’s smudge stick waterproof eyeliner in peacock. Based on the swatch given for siren it looks like a good match

  52. Steph

    I will only use a felt tip to apply liquid liner, so I will not be picking any of these up :(

  53. Ginelly

    Hi I’m asking this question for either Christine or anybody who has use the mufe ones an this one but I lf u had to choose between getting one of these urban decay ones or the mufe ones which one would u choose and why? Im going on vacation and I was going to get the mufe one but these look so similar!!

  54. Meow

    Will they be discontinuing the original Urban Decay liners?
    How do the formulas compare?

    • They feel very different on the skin – these really adhere, and they last longer than the original ones. They’re much, much easier to use than those “inkwell” pots. These are also easier to remove when you’re ready to remove.

  55. Jilliterate

    Hmmm…these really remind me of GOSH’s Extreme Art Eyeliner, a liner which contains four different greens. Admittedly, they’ve had more time to develop new colours. Considering the GOSH liners are pretty damn close to perfect, I’m not sure I’ll be rushing out to grab the UD ones.

  56. Morena

    I won’t be getting these either b/c I have pink and glittery white in MUFE, purple one by stila, and for blue and turquoise I have Mac’s liquid last eyeliner. I do need a black tho and would prob get it from MAC as well since theirs literally last all day no flakes

  57. Siren looks special!

  58. Celine

    i was interested in the black one, but i hate liquid liners that have a shiny finish to them when they are set. it doesnt look good! i want a good matt black liquid eyeliner, any recommendations? x

  59. NeenaJ

    I absolutely love when you line these products up like soldiers! Your pics of these and all the other liner products have been blowing me away.

    I knew I would love Sabbath when I first read the description. I’m a sucker for a good, dark, navy. Also, Revolver looks gorgeous – but maybe a bit too much for daytime at the office.

  60. Nicole

    How does this class of liquid liner do on the waterline? I prefer to tightline and put liner on my waterline. Would this work for that purpose, or would pencil be optimal?

  61. Wow its a great collection..and Eldorado looks really beautiful. Thanks for sharing…

  62. Are the 24/7 eyeliner pencils waterproof? thanks :)

  63. I need these! Also, I think that Smog looks kinda like Kat Von D’s Autograph Eyeliner in Romantico (discountined). I think I found something to replace it :)

  64. Rebecca

    I am extremely excited about these not only b/c I’m an UD addict and have been waiting for an influx of new UD products to get excited for again, but I’m super difficult when it comes to liquid liners. I have oily slightly-hooded lids and watery eyes so I can’t just grab any liquid liner. I need it to be Fort Knox strong. So far I have only had luck with Mac Liquidlast (R.I.P. ;_; ), Stila Sparkle, and oddly enough, Milani Infinite. Now I can try these for more color options 😀 Now to find some extra money…..

    • If Stila Sparkles works for you, then these (along with MUFE and MAC Superslick) should work well. Milani Infinite is very much like MAC Liquidlast, actually!

  65. Leigh

    I’m definitely going to end up buying a few of these- the colors look too pretty to pass up. I actually despise teal colors, but Siren still looks great to me. However, I was just wondering how long-lasting these are. Did they seem like they’d be a pain to get off with makeup remover, or did that easily do the trick? I’m glad it’d stay on as long as I want it to, but when I do want it off- it can’t be a huge pain. That’d be the only deal breaker for me.

  66. Sara

    I’m going to need Siren and Smog. The others I’ll need to see in person first…. Kinda wish I’d held off on ordering the MUFE liners last week (though if UPS wasn’t so godawfully slow they’d be in my hands now) since these are quite a few bucks cheaper and look comparable to the colors I got. Maybe.

  67. Jay

    do you prefer these or the other urban decay liquid liners?(:

  68. Suzy

    I LOVE these! I am absolutely terrible at applying liquid liner (and I’ve tried dozens)…but these go on so nicely and the brush is thin and soft enough that I get a smooth, precise line…almost without trying! I got the colors Woodstock, Demolition, Smog and Retrograde. I’m not sure how wearable Woodstock will be for me, but it’s so beautiful I couldn’t resist! I bet it would look great with Woodstock eye shadow and a medium matte grey in the crease. I will definitely get more colors and make these my go-to liners. Love, love, love!

  69. Sara

    Ok, after using MUFE aqua liners for the past week can I say how happy I am to see bristles on these applicators? I thought I loved felt tips, but as it turns out they’re a pain in the butt to get a good, thin line with. I much prefer a little brush. Granted, I do use liquid liner almost every day so….newbies mileage will vary. Wish they would hit the store soon so I could check out the colors in person.

  70. Dosha

    Are these waterline (and contact lens)friendly?

  71. Annie

    Where did u get all of them..because they are really pretty

  72. amika

    i love them and i whant them all how can a buy them?and how much it cost?thankyou

  73. Christine

    I went and bought radium after reading this review and seeing the swatches and swatching it myself in Sephora. Its such a vibrant color in person its a little tricky to apply the first time. If you love blue eyeshadows/liners check it out its so worth it.

  74. Lisa

    In my opinion, Siren is really watery & the color takes too long to dry. I thought it was only the one I had, but then I exchanged it about 3 times & the results were always the same. However, Perversion & Woodstock dries a lot faster. Pretty disappointing since I was really looking forward to using Siren.

  75. I bought today Woodstook and Siren and they are gorgeous! ^__^

  76. Mashael Ali

    Love them !

  77. Heather

    Just purchased retrograde. The best purple eyeliner (sparkle) I have ever owned – and I have tried soo many! Deep rich colour even on my pale skin. I also want revolver and bobby dazzle but averse to ~£15 a pop for make up!!

  78. I went to Ulta and did a swatch of Woodstock liquid on my wrist, instead of staying on the surface of my skin it kind of soaked in and spread out a bit instead of maintaining a straight line. The girl working in the section tried it on her skin and it looked the same as on your skin and didn’t soak in. My skin isn’t dry, and I shook up the container before I used it. Anyone else have this problem? How would I fix it?

  79. I want but there’s no shop here in the Philippines :(

  80. ChristinaBrault

    I just ordered radium, in the old format and bottle because it had more ounces.  Is it even close to the smae color?  I am bummed.  Want to cancel my order

  81. BrainSlushee

    I’m dying for Radium. It looks SO vibrant.