Wednesday, May 9th, 2012


theBalm to Launch Schwing

Hit it out of the park with Schwing: A rich, long-lasting liquid eyeliner that lines and defines with a marvelously matte-black finish. This specially formulated, easy-to-use eyeliner is smudge proof, non-flaking, and fast-drying (perfect for girls on the go).

Lining and defining eyes has never been easier. Built with a uniquely tapered, felt-tip applicator, Schwing gives you careful control over subtle strokes and bold lines. Create winning looks with this rich, matte-black finish that won’t smudge, flake, or take forever to dry. Cool and compact, Schwing fits wherever you need it. Whether you’re home or away, get ready to bat those eyes and play the field…

Schwing is:

  • Easy to apply
  • Smudge-proof
  • Paraben-free
  • Suitable for contact lenses

availability: May 2012, $17

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5 thoughts on “theBalm to Launch Schwing

  1. I loved your blog and post. it is great to be here. hope to read more such posts.

  2. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Alicia AliciaParillo

    Will be waiting for this to show up at Marshall’s! :)

  3. elli_le

    OH HEY. The packaging has non-white people! This is a first for TheBalm, isn’t it? I remember there being a hubbub about all the women on the Nude ‘Tude palette being white, which I thought was fair. Kudos to TheBalm. :D

  4. dee

    Wow looks amazing! Do we have any idea of what the applicator looks like – is it a brush or sponge tip? :D