Wednesday, September 19th, 2007

the balmFirst up for Fall 2007 is the Sexpot Series, focusing on ways to enhance the season’s smoldering, smoky eye. Overshadows Sexpot Series includes:

Work is Overrated Pink champagne

No Money, No Honey Gold

You Buy, I’ll Fly Copper

If You’re Rich, I’m Single Mauve/pewter

Layering has always been a fashion do, and now, the trend finds its way into cosmetics, allowing beauty junkies to give new life to the old favorites already in their makeup bag.

The NEW Overshadow Series from theBalm features a collection of 100% pure mineral pigments in wearable colors that add a luxe look to the lid, taking the most subtle daytime shadow and amping it up for nighttime fun. Free of talc, preservatives, oil, and fragrance, this launch represents the first foray into the mineral market for theBalm.

Introducing theBalm’s Hot Mama All-In-One Blush, Shadow, Highlighter

Mom always said keep it simple, less is more. As a tribute to her good advice, theBalm introduces Hot Mama, a true all-in-one essential: sexy shadow, striking blush, subtle highlighter, and light-reflecting lip finisher tucked inside a go-anywhere compact. The pinky-peach hue adds a splash of color to cheeks, a hint of shimmer to the lids, and illuminates your finest features.

timeBalm’s Got You Covered!

Eye declare, timeBalm is a beeswax-based concealer packed with hardcore science to help you fight wrinkles, conceal circles and look stunning round the clock. Whether you’re a daytime achiever or evening diva, keep your cover morning, noon and night. Bonus: Apply before bed to wake up looking fabulous! TimeBalm is a uniquely smooth anti-wrinkle concealer that commits all day to covering dark circles and blemishes. Using a cocktail of beneficial ingredients (vitamin A, vitamin C, vitamin E, soybean oil, panthenol, linoleic acid and phospholipids), timeBalm combats wrinkles and protects your delicate eye area from environmental stresses.

  • Vitamin A bolsters your skin’s elasticity while moisturizing it to protect your delicate eye area from environmental stresses. It also helps even out skin tone.
  • Vitamin E is an antioxidant that protects your visage from skin-degenerating free radicals.
  • Vitamin C is the ultimate in repairing sun damage.
  • Soybean Oil boosts your skin’s metabolism and nourishes with amino acids.
  • Panthenol moisturizes and nourishes.
  • Linoleic Acid and Phospholipids help the skin repair itself.
  • Beeswax acts as an emollient base that stays put on your skin to deliver the above ingredients.

theBalm products are available at select Sephora stores,, and upscale boutiques and spas nationwide.

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4 thoughts on “theBalm – Sexpot Overshadows, Hot Mama blush, & timeBalm!

  1. Crystal

    I love those eye shadows!.. where can you get them? have you tried that copper one? is it really that sparkly? Sorry i have so many questions haha. So i just stumbled across your site the other day and now iam addicted! i think you have such a great talent, i wish i could do my makeup like yours. Its awesome!.. i just started wearing MAC about 3 months ago and iam a MAC addict now, i will probably never go back to anything else at least when it comes to there studio fix and blush. Well sorry for such a long comment. Just wanted to say thanks for making such an awesome site and iam so excited about finding it! ~ Crystal :)

    • You can find them at and some Sephora stores.

      Thank you so much! I’m a huge MAC addict myself, and I’m trying to give other brands some attentinon, too.

      I’m glad you like the site and hope you come back!

  2. anonymous

    just a head’s up– this seems to have broken links, character errors & missing pictures.