Picture Pink is described as a “clear pink.” It’s a light, milky pink with a creamy consistency and finish. It had semi-opaque color coverage, but it settled into lines and looked uneven. It’s the type of gloss that is best applied over another lip product (like a lipstick or lip pencil), because on its own, it’s a mess. It wore for four hours on me. MAC likes their milky pinks, so there is no shortage of dupes. MAC Infinitely Likeable is more neutral. MAC The Wee Coquette is lighter. MAC Stay Sweet is very similar. MAC Pink Fade is cooler-toned. MAC Fashion Scoop is sheerer. See comparison swatches.