Live It Up is described as a “creamy orange.” It’s a light-medium, milky orange with a creamy, glossy finish. It had semi-opaque color coverage, and this shade actually applied fairly evenly, though it wasn’t perfect. It wore well for four hours and was neither drying nor hydrating. Maybelline Glistening Amber (055) (P, $8.99) is more shimmery, sheerer, lighter. Chanel Envolee (427) (LE, $29.50) is lighter, sheerer. MAC Imperial Light (LE, $20.00) is more shimmery, less pigmented. See comparison swatches / view dupes.