Giorgio Armani #300 Rouge d’Armani Lipstick ($32.00 for 0.14 oz.) is a warm-toned, orange-red with a luminous sheen. It’s a lovely shade, but there are so many similar shades to this from all brands and price points, so whether this one captures your heart is really a matter of how many others have already done so. MAC Tomango is matte. Urban Decay Bang is similar. Maybelline Orange Edge is slightly redder. Maybelline Vibrant Mandarin is also slightly redder. Maybelline Electric Orange is less red. MAC Sail La Vie is similar. MAC Morange is less red, more orange. Buxom Rogue is very similar. See comparison swatches.