Edward Bess Midnight Bloom Ultra Slick Lipstick ($32.00 for 0.13 oz.) is described as a “true Hollywood red.” It’s a blue-based, brightened medium red with a subtle glossy sheen to an otherwise creamy finish. Guerlain Vega is slightly darker. Giorgio Armani #404 is slightly brighter and has ruby shimmer. Chanel Lover is similar.