OPI Swiss Collection for Fall 2010
Tuesday, May 25th, 2010
In compliance with a digital takedown notice sent from OPI Products and their lawyer, all OPI images and information have been removed in order to avoid legal action taken against Temptalia.com and its owner by OPI Products.
We will not “fight” this as a legal battle, as we have no desire to further promote nor give our time to a brand who uses their legal team on bloggers as their first line of defense. A simple Google search will turn up dozens of different websites and blogs with the same information we had previously posted. Our apologies for being unable to serve our readers better.
We have been asked several times regarding this, but OPI did not issue any apology to Temptalia.com. I’m happy to hear that hopefully some bloggers received apologies, but we did not. We aren’t hiding anything, and why would we? We have always supported OPI in the past.
How STUPID can OPI be? Yes, let's PAY for advertising rather than getting free advertising and endorsements from a REPUTABLE and RESPECTED beauty blog like this one, one that hundreds or maybe even thousands of women turn to for information. Magazine ads (which cost a fortune) tell us nothing so most thinking women turn to sites like yours, Christine, for worthwhile information. What a stupid marketing move on OPI's part. I may rethink purchasing their stuff in future! Seriously!
Dude, OPI going after bloggers for reviewing their products is totally lame. Just want to put that out there.
OPI just got purchased by Coty, so some of the policies may be different. See what happens when you mess with the internet OPI?
What the he.. ?? If anything - free marketing is "gold" so why do something like that ?? Well, there is always a nother brand to buy..... :(
Christine, will you no longer be featuring OPI posts at all? Or just this collection? Thanks :)
No OPI posts at this time.
I think this is an excellent way of treating the whole affair, Christine :) I was looking for OPI swatches on your blog and then stumbled upon this. I don't understand why they had to act in such a threatening way. An e-mail from their PR department asking you to take pictures off of your blog would have been way nicer and probably wouldn't have had such a strong impact. In my opinion, you are totally right about not posting about OPI any more at this point!
Thank you, Lisa! :) Appreciate the support!
What idiots OPI are! What are they thinking? Don't they realize that when thousands of women see your images and swatches, it makes them run to the store and buy the colors we like as soon as they are released? Hmph! Now, forget them! I will buy China Glaze and other nail polish brands in the Fall...
Doesn't OPI recognize that any press is good press!! When word goes out on the street about a upcoming collection launch people get excited and start preparing their "shopping lists." This isn't the first time OPI has done something like this, they flexed their "legal" muscle with the popular polish "e-tailers" and told them to stop offering their polish brand. IDK what OPI is up to, but I sure don't like it! Oh well, it's turning to be their loss, because I'm not buying something that I don't see up front -- I like to view what I'm going to purchase online first before I proceed with buying, so OPI's loss -- especially in a dying economy! :(
This latest attempt to shut up the beauty blogging community reminds me of this: http://www.time.com/time/magazine/article/0,9171,949825,00.html Yep, I'm a little geekish ;) Is OPI, and other beauty companies, afraid that if people are told of upcoming collections then we will stop buying from the core and currrent seasonal collections? How idiotic!
Some possible reasons a brand may want images pulled: 1.) They're not finalized/approved 2.) They don't have the legal ownership/rights to the image yet (e.g. the photographer owns them, perhaps) 3.) Another press publication (e.g. a print magazine like Allure, Cosmo, etc.) has an exclusive on it I'm sure OPI has a legitimate reason for it, so I am not at all bothered by the removal, only how they went about it.
Well, now, after seeing the new collection I kind of understand OPI. The pictures were leaked far too early. I think maybe that's a standart procedure to warn people about taking legal action.. IDK. What I know is that China Glaze has 3 or 4 colours in their recent collection that are dupes for the new OPIs. Maybe there is a war going on, stealing ideas off each other? That's why they reacted so harshly?
Hey Mimi, I have no problems with them wanting to remove the content. Though it is their responsibility to take preventative measures so that leaks don't happen--I don't work with OPI, so I have no way of knowing if they've legitimately released information, particularly since images have been launched 2-4 months in advance for 2-3 years since I've been blogging and they've never cared before! The issue is that they have a PR department who does work with beauty bloggers, and instead of their PR department sending a quick email asking for image removal to bloggers, they sent their lawyer instead. This is a strong arm tactic meant to intimidate, IMO, because it is a threat not a polite request. They could always use their lawyer as a secondary move for any blogs who did not comply. When you have ten bloggers frantically emailing you about what they should do and asking are they going to get sued and do they need a lawyer, OPI's strong arm tactic most certainly worked. I understood their letter as a law student, so I did not feel overly threatened since it is only noncompliance that would cause any issue, but I can imagine why many bloggers emailed me immediately seeking advice and fearing they were already being sued! I've had many brands in the past ask for images to be removed through their PR departments, and they're nice, polite requests. I'm always happy to remove images as brands request it to be done.
Wow...I searched under OPI on your website because in a comment you said you were not doing swatches for their new collection, and I was curious to see why...so glad I did. I was a big fan of OPI, but after reading this post I'm not. ...will check out the other polishes you recommend =) I 100% trust your swatches and honest reviews!
Hi Kat, You are very sweet :) OPI makes some great polishes, , so it's definitely unfortunate - I just can't support a company that strong arms bloggers. I just feel it means they don't appreciate or understand the blogging community. I've always paid out of pocket for OPI, so I'd much rather spend it on other brands that do!
Wow Christine!! This is crazy!!! Does this mean no more OPI swatches on my beloved Temptalia? I'm not too worried, thanks to you I have discovered wonderful new polish brands that get the job done better AND cost less. Boo OPI, hooray China Glaze and Orly!
Yes, at this time, we're not supporting OPI if they don't recognize the value of bloggers and the dynamics of their relationships with them.
Hey Christine! I decided to see what all the OPI pictures being taken down fuss was about (since I just BARELY started getting into OPI). I didn't have a clue they were taking legal action against you! That's so poor of them. I have already bought A TON of China Glaze because of you (always been a fan of theirs, but your swatches rock!)It's sad to see I won't get to see OPI swatches, but that's their loss. I rather see swatches of what I buy, since I've gotten some pretty ugly looking colors in my collection. Ha ha. CHINA GLAZE ALWAYS!! <3
Yeah, it's unfortunate :( I was looking forward to the Swiss collection myself, and I had even already bought the summer collection (but I gave it to my sister instead). I was hoping OPI might send over a short "Oops, we didn't mean to come off so harsh," since they tweeted to me about sending me an email - but nothing ever happened.
Oh this is too bad. I wanted to see swatches but I found this. Nailpolish is not really my thing but swatches of upcoming collect. tempts me and gets me excited to purchase new ones. I am not loyal to opi but I am loyal to your blog so I will not be purchasing opi. I mean seriously there are so many brands I can choose from and to threaten you with this is a foolish way for them to loose business. I know a lot of people are supporting you but I wanted to write so that opi will see how turned off we consumers are. They are certainly not the best and yes their collect have far too many reds and pinks and lots of companies acknowledge how you tubers and bloggers are actually doing them a favor.
I was going to blog about one of their nail polishes but now I think I will try my very best to avoid writing about them again! Kudos to you Christine :)
I'll be sticking to my love of Essie thank you very much. Ten bucks is crazy for nail polish, no matter how amazing THEY think it is. I got the Alice in Wonderland collection mini's and they're already starting to get gooey and clotted up, and I've been trying to take such good care of them, screwing the bottles super tight and keeping them where it's normal temp. This just adds to the vexed attitude i have for them right now
WHAT?! SERIOUSLY?! Does OPI not know that we salivate over those pictures of upcoming collections and plan our day around their launch so we can go and scoop them up? We only plan on this because of pictures and information posted on these beauty blogs? So wrong. OPI sucks.
This is so frustrating. I love opi's sparkly and glittery colors and I about fell out of my seat when I stumbled upon their burlesque pictures!! Yes, the pictures were leaked and they have a right to do something about it. But not like this. I am truely going to miss seeing your opi swatches, I lived for them! Haha :) No seriously....I did lol
No more OPI for me! Bring on the Zoya! Thanks for all your hard work, Christine.
Just heard about this from British Beauty Blogger. BEHOLD the mighty lawyers paid for by OPI fans and customers!! *shriek* Ah, they're not that scary. Dollars speak louder than lawyers :) Shrug it off, doll. Maybe you can take it as a bankhanded compliment on your readership stats?? LOL. And what's with the "Oh, no! We've had a leak!" mentality? What are they, Apple?
Luckily I have enough legal knowledge that it wasn't really scary just a, "Really? REALLY?" kind of moment, haha. At least the past three years of law school have given me SOMETHING! after all!
Wow, talk about being rude O_o I didn't know about this until today, ti's really such a shame on them. And yes, they could have just asked politely, like that's a big problem. I could understand their side when it was about retailers, but this kind of "communication" I don't understand and never will. From now on, I'll definitely not be posting anything about OPI anymore. Some things are just too much. p.s. not like they're even who knows how great brand. Nothing better nail polishes compared to ChG, Color Club or any other cheaper brands.
Strong-arm tactics that do nothing other than alienate brands to their customers. Very clever OPI. Your response is perfect, eloquent and shows this brand up for what they are. Clueless.
OPI is a million dollar company, I understand your anger towards them but don't take it personally! In my honest opinion, it is probably because they must make very careful decisions to ensure that they do not lose any customers based on different types of advertising.. although I really enjoy all the blog style swatches etc, I also understand why a company may not want to be affiliated with people whom they don't know! Every move by a company is seriously big decision, their reputation is on the line of this blog, some bigger companies just don't want to have no control over what is being put up on the internet! I wouldn't take it to heart, it is simply an executive decision, to refrain from certain types of advertising to have a certain type of reputation!
It's not the decision - it's using a lawyer, rather than someone from the company, e.g. their PR, simply ask rather than threaten. That's how every other brand I've worked with has done things. It's also a blanket decision, so it's not about who they have relationships with or not, just FYI :) I don't take it personally, but I think it reflects poorly on their understanding of the blogging community to use strong arm tactics.
i agree that they should have been more respectful less threatening!.. maybe they have had problems with rude bloggers?:)
I just ordered OPI nail polishes, now I feel as I shouldn't of. What a rude company.
Lordy. Someone at OPI has their heads up their asses when it comes to marketing via social media. They need to watch this, or risk becoming an outdated dinosaur: http://www.youtube.com/watch?v=sIFYPQjYhv8
SERIOUSLY! OPI is going to alienate a LOT of it's die hard fans. Coming from a true Nail Fanatic, with probably over 30 OPI's in my collection, I don't understand why a brand would turn down the free press and advertising. And their tactics are downright BULLYish....Contemplating boycotting OPI....
It is really sad that OPI is treating you this way. Sorry to hear it =/ I love reading your blog because it gets me excited about collections and helps me plan what I am going to buy. I guess I can scratch OPI off of the list for the future. China Glaze and ORLY can have my business.
Aww! The ORLY Cosmix collection looks TDF!
Really OPI? really? Sounds like they just shot a hole in their foot, in this economy you think they would like the free advertisement. What a bunch of rude dummies.
Unbelievable!!! What is OPI thinking? I've used their products for years with mostly wonderful success but now they would have to release the most spectacular, attention-getting, Anna Wintour approved nail polish ever formulated for me to buy from them again. In this economy OPI, you're really going to put the kibash on free advertising from someone whose only mission is to promote beauty products in general and your products in specific? REALLY?? Whatever...you've lost another customer.
Christine, that's ridiculous for OPI to sick their legal team on you. All your doing to promoting their products by doign reviews which make comsumers want to purchase them. These actions make me, a polish collector who owns numorous amounts of OPI polishes, not want to patronize them EVER again. Thanks for the insight Christine.
What are they, doing their best RIAA impersonation? After reading about the digital takedown notice you've received, I will no longer purchase OPI products. No big loss I suppose, seeing as their product is mediocre at best. So much money for so-so quality has kept my OPI purchases rare lately (sorry folks, but I call it as I see it). Thank you for sharing.
BOOOO OPI! I may have to become a loyal purchaser of another brand...
Wow...I won't be purchasing OPI anymore.
Oh OPI really has pushed it! I know about the whole etailer thing going and I understand what their point is but they have really pushed it by asking you to take down down their pics. Geez can they be a little thankful for you bringing them some sales since you are posting some images of future collections and swatches. The main reason why I started buying OPI was because of your and other bloggers nail promo collections and swatches, without them I wouldn't be investing in OPI. But now I won't be investing in them since they are being such jerks for telling you to take their pics down and for bringing up their lawyer into a situation that can easily be solved with just a nice simple warning. Why is OPI now all of the sudden threatening legal action on bloggers? This has been going on for YEARS. Now let me write a short and simple small letter to OPI incase they do decide to stop by this blog and read some comments. Dear OPI, I am going to make this short, simple, and straight out. In the name of Tyra Bank, Kiss my fat a**! You won't be seeing me investing investing in your products in the future. Sincerely a now former OPI buyer, Bridgette P.S. The brush on your nail polishes are too big and suck! And Christine you don't have anything to be sorry about. I'm done with OPI after this.
Thanks for your support, Bridgette :) I completely understand OPI wanting to control the timing of the images, since obviously the images were leaked, but definitely a simple request from their PR department would have achieved the same results without the frustration!
Wow. This just gives me one more reason to buy Zoya, China Glaze, and Orly instead of OPI.
wOw I was just on my way to ulta to buy the shrek collection but I'll spend my hard earned money on another brand....very sad indeed
I cannot believe they did this to you, such a shame. If it weren't your blog, I would never see so nice news on collections and plan buying stuff. Will never purchase from OPI again, after all it seems they will start doing this to other bloggers, too.
Bad form for OPI. And how self-defeating. I probably wouldn't buy even half of the polish I do if it weren't for nail and beauty bloggers leaking advance pics of what's to come and getting me all excited over it. It's not just that they're trashing free advertising, it's that these kind of early leaks are likely twice as powerful with their core affinity group as magazine ads they pay for closer to the launch. They're what bring people to stalk their local Ultas and other salons hoping that today will finally be the day the new polish comes out. It makes no sense to discourage this kind of buzz.
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