Monday, February 15th, 2010

Milani Liquif'eye Liner

Long-lasting Eyeliner on a Budget:  Milani Liquif’Eye

Milani Liquif’Eye Metallic Eye Liner Pencils ($5.49 each) are new for spring and available in five shades: Black, Silver, Gold, Aqua, and Brown. As far as I’m concerned, there is always more room in the world for metallic/chrome eyeliner. These do remind me of L’Oreal HIP Chrome Eyeliners in many ways, though these are a little firmer and more metallic than chrome finish. They’re definitely similar, though.

Liquif’Eye is soft, smooth, and richly pigmented eyeliner. It glides on like my beloved Urban Decay 24/7 Eye Liners and looks just as smooth. I get good wear out of these–no smudging, budging, or migration eight hours later. They don’t look faded either! Surprisingly, they stay well on my waterline, too, for several hours (but I do have a more watery waterline at times), which isn’t something most liners can do for me.

At just $5.49 each, they’re hard to resist. Not only are they excellent in every way–quality, long-lasting liner that is rich in color and smooth in texture–but they’re priced just right. I tried out four of the five shades, and I found each one to be just as good. I hope to see Milani release more shades in the future–how about a green, copper, and violet?

  • Black (#01) is a rich, deep dark black. It’s an absolutely smoldering black that’s truly black–there’s no gray here.
  • Silver (#02) is a bright and shiny silver with a metallic finish.
  • Gold (#03) is a toned down, burnished gold. It’s not a true yellow gold, but it’a step down from that. Little more “antique” gold in it.
  • Aqua (#04) is a bright aqua-blue. It isn’t quite as metallic as either the gold or silver shades, but it still has that metallic sheen.

Even the packaging is anything but cheap.  It’s a matte black that looks and feels sleek.  If you blindfolded me, I couldn’t tell you that these didn’t feel like other high-end eyeliners, like Smashbox and Urban Decay.

Have you tried these yet?

If you want to know more about how products are evaluated, read out Rating System FAQ! :)

  • Product: 30/30
  • Value: 10/10
  • Ease of Use: 5/5
  • Packaging: 5/5

Recommendation: Next time you’re near a Milani display, these are definitely worth a little look-see.

Availability: Local drugstores,

See more photos & swatches!

Milani Liquif'eye Liner

Milani Liquif'eye Liner

Milani Liquif'eye Liner

Milani Liquif'eye Liner

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131 thoughts on “Milani Liquif’Eye Metallic Eye Liner Pencils Reviews, Photos, Swatches

  1. Brian Kelly

    Local drugstores? I’ve never even heard of this brand let alone seen it anywhere. :(

  2. Jameyn

    pretty colors! giveaway? *nudge nudge*

  3. Julie

    OMG! I really have to try these! I hope they’re as awesome as the 24/7 liners because this is almost 1/3 of the price! Thanks for introducing me to these!

  4. Leila

    I want the silver oneeee

  5. Wow, these look amazing! Hope some more colors will be available :)

    • I know! I’m all over these. Not that I necessarily need another eyeliner but I do love when you find super awesome products AND they’re cheap, because then you feel good recommending them to everyone.

  6. Jenni

    I really don’t need any more eyeliners… but you hardly ever give out A+ to products! I’ll check these out the next time I’m at the store :) Thanks Christine (and btw, issue #2 was fabulous)!

  7. Jenni

    Are these limited edition?

  8. Jenn

    WOW! I am going to have to peep these after work today! Christine, did you have any irritation when using these on your waterline?

  9. Hi Christine! How does the color of Aqua compare to Urban Decay Flipside (or Electric?) 24/7? It looks a bit similar to me in the pictures… thanks!

  10. namie

    how does the gold one compared to L’Oreal’s gold charge and Urban decay’s honey?:)

  11. Jess

    im excited to try these! the gold color looks exactly like urban decay’s “honey” liner.

  12. Anitacska

    These are gorgeous! I already own the HIP liners and they are as good as UD, unfortunately neither HIP nor Milani are available in the UK, but I guess there’s always eBay. 😉 I don’t really need these although that turquoise is gorgeous!

  13. Mirna

    Yes!! I am so stoked on these colors. The price is too hard to resist. I was about to go for Urban Decay liners but now will skip them for these Milani ones. I also hope they come out with more colors. Milani cosmetics looks fun but I am hesitant to try it because it is so unknown to me. Thanks Christine for this review.

  14. Vijaya

    Goodness, an A+? I’m going to have to try at least one of these!

  15. Patty

    I totally love that drugstore brands are stepping up their game. Way to go, Milani.

  16. Christine shen

    Wow.. you gave these A+? These got to be some special eyeliners, I have to check it out =) Thanks!

  17. SoSoSteph

    How does the black compare to stila’s kajal in onyx as far as pigmentation?

  18. Sixx

    So glad to see more brands competing w/UD liners! =) Always felt $17 for a pencil was too much. Will definitely be checking these out ‘cos I LOVE the L’oreal Chrome liners.

  19. Stephanie

    Wow, these do look similar to L’oreal HIP Chrome liners! Could you please do swatch comparison, please Christine?

  20. Mya

    I am loving the gold.. and the black looks so rich! I too, love the 24/7 liners, but something in them make my eyes water and itch:( I will def try these! Thanks so much!

  21. Helena

    Black and silver, here I come!

  22. leinti nti

    ok these are super cool. can someone pls bring them to London?

  23. Angela

    These are all gorgeous! I want them all, but I’ll probably just pick up the gold and silver. I already have so many black liners, and I probably would never use that pretty aqua color.

  24. Wow, great photos – these look amazing. No smudge huh? I have insanely oily lids and can even get 24/7 to smudge after about 6 hours…so if they hold up that long – I’m impressed. Might have to check these out.

  25. lmnmakeup

    I can’t wait for my local CVS’ to have them! I’ve been looking for them all over my city this past weekend and they don’t have them yet : (

  26. Steph B

    I was just saying to myself that I need a shiny brown liner and might need to give in and pick up Bourbon or Underground since I haven’t found anything similar for less. Do you know if the brown is metallic or is it like the black and flat?

  27. Ava

    I do not need any eyeliners either. I am a fan of smolder and feline eye kohls by MAC. I love the price on these though. These remind me of urban decay 24/7 liners. They are worth checking out.

  28. Soooooo getting Aqua!

  29. Ooh cheaper than L’Oreal AND Urban Decay and just as good? I’m in!

  30. Melissa

    I want a silver eyeliner!! cool!

  31. LNU

    OMG. I can’t get over how pretty that blue looks. Since they are only five bucks I can’t see why not to get the blue and silver and gold! And its true, you rarely give products an A+ so I’m just dying to see these.

  32. Alisha

    Thanks for the review I didn’t even know about them until now. Has anyone ever tried the Milani infinite liquid liner?

    • I have a review for those soon :)

    • Riley

      Those have amazing staying power!!! My only drawack is that they are suuper duper oddly sticky and are very tricky to apply so as long as u are careful and precise they are awesome =)

      • Raine

        I agree with Riley. The staying power is wonderful but they are really really sticky. Another MAJOR DRAWBACK is they are extremely difficult to sharpen. They don’t cut evenly and when you finally get a decent tip it breaks off.

  33. Erin

    I MUST get my hands on the black! I’ve been looking for a super-dark, long-lasting black liner without resorting to MAC-prices. Thanks so much, Christine!

  34. Tiffany

    wow, a perfect score. how often does that happen? I might have to check these out :)

  35. Mariam

    The website says there is a brown one, did you happen to try it?

  36. Michele

    Oooh, these are on my must-buy list also! Thanks for the review & swatches!

  37. A+! Wow I haven’t seen you give an A+ on a product since the Stila Barbie eyeshadow palette!
    I have definitely gotta try the gold, sliver, and aqua.

  38. Wow, they really do look amazing! The packaging and the product itself are great. I agree on it being good to see more colours…purple, peacock green, darker blue, bright gold! Oh and the name sounds very Givenchy, LOL

  39. AnGeLwInGz

    Love metallic liners! I already have black, gold, and silver from HIP, and I also have an identical turqouise from Bourjois, but when they run down I’ll get the Milani ones.

  40. I have really had my eye on this collection. There are tons of great dupes in it! Milani’s price always belies amazing color payoff.

  41. abril

    Wow! They got A+!!! It’s a shame they are not sold in Mexico! :(

  42. Alice

    I have the L’oreal gold and silver chrome ones and the aqua one here looks pretty! What do you use to sharpen these??

  43. Wow! SO pigmented and gorgeous. I never really liked this brand but maybe I will check out these liners next time I’m at the drugstore.

  44. liz

    ohh this is exciting; i may have to try this as a cheaper alternative to UD zero 24/7 liner.

  45. Leigh

    Wow, I’ll have to pick this up!!!

  46. Rosie

    Yay I’m running out of Bourbon so I’m gonna pick this brown up and the aqua looks so pretty!

  47. Desiree

    I saw this post this morning and on a quick run to the drugstore I found these!!!! I got the one in brown because that was all that there was left! So attention to all you people wanting to pick up these, they are in limited quantities! (Or at least they are at my CVS.)

  48. Leenie

    I like the lipsticks that milani has and blushes so yeah I would try there pencils as well, the blue one looks really pretty

  49. Girlygirl70

    These remind me of the Loreal Hip metallic pencils only cheaper! I love those!

  50. Cherokee

    Love these.

    FYI: CVS has a sale on all Milani products. Buy one get one half off. I am there manana.

  51. Michelle

    These are so pretty, i want these.

  52. Wow! These look absolutely fantastic – thanks for the review. I wouldn’t know about them otherwise! I just picked up the HIP gold and I have most of the colors already but I’ll definitely keep an eye out for that gorgeous aqua. At $5.50 it’s a no-brainer!

  53. Shanzelizey

    Hi Christine,

    Where would these eyeliners be available? Are they a drugstore product?

  54. Ellie

    Omg an A+. :O

  55. Cristal

    I think we all want these now! lol

    Another must have! :O

  56. Kalee

    i went to cvs after i saw this review, and for the nailpolishes too, but they didnt have them in stock yet. i was so bummed. i was ready to buy almost every color. lol. but they did have the displayers up so maybe this weekend they will get them in. i hope! =)

  57. My local CVS ran out of these -in under a week!! They must have seen your review! So I went to another CVS and I bought all the colors they had along with a few liquid liners I didn’t have (they work really well but they almost have too much staying power.) I got silver, black, and brown.. no gold or aqua at CVS! (at least at the ones I went to)

  58. Chloe

    Wow!~ these are stunning :) thanks for the review XD Can I ask how these compare to the HIP chrome liners in lasting power? thanks so much!!!! <3

  59. Heather Salls

    Have you tried to sharpen these? I have the chrome liners by loreal and the liquid pencil liner by loreal which I love but can’t figure out how to sharpen them. Maybe I need a better sharpener, I am using a cheapo one from the grocery store. Any ideas?

  60. wow these look lovely for drugstore brand. I’m going to pick some up and hopefully wont have a reaction to them I can’t wear most drugstore brand eyeshadows including milani but these will be interesting to try :)

  61. Kalee

    so i went to CVS again and they finally had them, and the nailpolishes too! so i bought the black one for now. they work awesome! very creamy, great staying power, but wish they had more colors though, they only carry black, silver, and brown. no teal or gold. =(
    but the loreal hip chrome liners were on sale for $5 so i bought the silver (since it was a $1 cheaper than milani) and purple for those and they are pretty much the same.

  62. Mary

    Hi! Can you do the cat wings with this eyeliner? I hate using gel or liquid liners, even though they are the best at it. I’m a makeup newbie, so please help! Thanks!

  63. Jennifer

    Wow! I saw these cosmetics the other day but I didn’t get a chance to check it out. These liners are gorgeous

    Wait, are you able to sharpen these? =S

  64. bxboricua

    The black pencil is awesome! it stayed on through work, dance class AND a hardcore Zumba class without one smudge and without me having to put on primer! And I had to use eye makeup remover to take it off because it wouldn’t budge with soap alone. I’ve been hunting for the gold one but CVS and Target don’t have it :(

  65. Gianna

    I just bought the aqua liner, just because I loved the intensity of the color, and I was totally thrilled with the staying power of the liner!, It’s a great product for an excellent price! I’m definately going to try more of their stuff! Thanks for the review! :)

  66. Tee

    Walgreen’s stop carring Milani about 5 months ago here (BOO!)& have searched the Tar-ghets-no luck *sigh*, no CVS here in this part of CO what is a desperate girl to do? Gurl you be teasing me with these beautiful products :) Ok searching I will go…thank you!

  67. Jazz

    definitely need that aqua

  68. I can not for the life of me find the aqua shade. I see the black, brown, and silver shade but no aqua! I don’t even see an aqua spot on the milani displays :(

  69. Nancy

    Are these eyeliners able to sharpen?

  70. Ms. Jimmi

    Milani is not bad at all for drugstore make-up. I am usually pleasantly surprised.

  71. Raine

    You will waste a lot of the pencil sharpening it. They sharpen unevenly and if you get a decent tip it will break or fall off. Very disappointing.

  72. Lizeth

    The Best eyeliner that i ever bough . I am very picky but this eyeliner works . It also brings my eyes out .

  73. Sarah Reding

    I have the black one and yes they are just as good or better than the ud 24-7 liner I have in zero honestly its more darker and I sharpen mine with the good ol’ wetn wild one i use with all my liners only a buck and works everytime. Loreal liners are almost too and there both cheaper than there higher end counterparts. I was gonna get the mac feline but forget it now save some loot.

  74. Theresa Souza

    What kind of sharpener works best for the milani liqifi eye pencil?

  75. Alexandra

    hi, i was wondering if there is somewhere i could buy yhese in gold and solver online? i’m from canada and i don’t think that they’re sold here…

  76. Alexandra

    i’m from Canada, so i’m not sure where i could buy these.. is there an online site? and i have green eyes, so which would be better, gold or silver?

  77. Jessica

    Are these safe for contacts? I’ve been looking for good eyeliners that don’t smudge onto my contacts and haven’t had any luck. Thanks

    • Jen

      Hi Jessica,

      Did you end up using this product? I bought the black eye liner but it’s been giving me problems. It’s smudging onto my contacts and it’s so hard to take out the smudge from my contacts where I would have to replace them.

      • I’m having the same problem and its driving me crazy. It’s ruining my contacts when I use it in my bottom waterline (but not if I line the top lid) anyone find a solution? :( i love how cheap and dark this liner is!

  78. girls love these 😀

  79. Sabrina

    Hi, I visited a Walgreens and came across what appear to be a trio of new Liquif’Eye colors in purple, green, and blue, FYI. I tried to find them on the Milani website, but I only see the older four colors listed.

  80. Linda

    Wow, thanks SO much, Christine!!! I tried these out based on your review, and they are amazing~ they really are just as good as UD’s 24/7 liners! The silver liner has become a staple in my everyday arsenal for highlighting my inner tear duct area. :)

  81. Anna

    These eye liners blow all the others out the water because of its quality and value. Super pigmented and soft. I only wish it came in more colors. Since it’s pretty soft, it can be hard to get it exactly where you want it, but I can live with that.

  82. Jess

    The colors are beautiful i haven’t had the to buy them but as soon as i can i will they’re so gorgious!!!!!:)

  83. Sandi

    I have the Milani ones and they are great…..haven’t tried the L’oreal yet but I definitely will. Cover Girl also came out with an eyeliner very similar to the UD 24/7 and it’s quite good as well.

  84. Stepha Hernandez

    I was disappointed with how delicate these liners are…they fall apart when I try to sharpen them. My black one is almost for lack of a better word, mushy? I started applying it with an eyeliner brush now, and that seems to be working. I don’t know if it’s my sharpener or if I just got a dud… :(

    • rachel

      these DO NOT sharpen. i was all on it, crazy about them, best liner, blah blah blah, and then you realize it doesn’t sharpen well at all. and when you can only use it until it goes big/blunt, you pay nearly 6 bucks for a few uses. i’ll have to try the brush technique. i think an angled liner brush, like one you might use for a brow, would work best. i was raving about this liner and its packaging turned out to completely fail the product and make it unusable, unless the brush idea works.

      • rachel

        i don’t think i’ll ever again buy a liner that isn’t in a normal wood stick.

        • rachel

          also, for everyone wondering about the brown, it’s a PERFECT dark brown with a little bit more metallic sheen to it than the black. if you’re looking for one with a bit more shimmer, go with the sephora smokey cream liner in statue brown. it’s got gold shimmer in it and goes for 10 bucks; there’s probably five times the amount of product in the little jar than a pencil.

  85. L

    I bought this and I was wondering can I use the Urban Decay dual eye pencil sharpener to sharpen these?

  86. debbie

    this eye liner is great. ive bought alot of expensive eyeliners, pencils, liquids, pots, you name it, i probably have tried it. This is cheap & works better than most. if u make a mistake w/it u have to fix it right away because it actually dries like a liquid & stays on ALL day. no smudges, no fading, just perfect and i usually have my makeup on for 12 hrs, never had a problam w/this.

  87. Stephanie

    I want to use the silver one all over the lid as like a cream eyeshadow for a formal event which includes dancing and possibly sweating (5-8 hours) Do you think it will wear off or crease? What would you suggest I do to get the best staying power from it? Primer, base, etc?? Thanks!

  88. Sandra JT

    I believe the Beauty Joint also carries them online. They carry the same products as Cherry Culture but their customer service is lightyears ahead of Cherry Culture. I find these to be very much like NYX’s Slide On Waterproof liners, which also give great pigmentation with a once over. The NYX product also does not budge even though they are very soft and don’t tug on the eye at all. They feel like liquid going on. They also have very rich colors. I have the NYX product in Jewel – a smokey metallic pinkish violet with golden shimmer, Tropical Green – a very intense, metallic deeper green, and in Platinum – a VERY metallic, shiny shade that looks a tad lighter than platinum actually. It looks more like a true silver shade. Out of the 3, Jewel takes more than one pass to deposit enough color for my own personal liking. The other two are just BAM as soon as they touch your skin. All of the shades I own of the NYX product are gorgeous, though, and I find that they do compare to these Milani liners, as well as UD’s liners. They’re also extremely well priced. I’ll be buying more shades of these pencils for sure.

  89. Justine

    Do you know how to sharpen the pencil? I bought it and love it, but it’s starting to dull down. I’m not sure if there’s extra below the tip; do you have to replace the whole pencil when you’re done?

  90. sswpss

    Someone said that the trick is to stick the pencil in the ‘fridge for a bit before sharpening