Maybelline Eye Studio for Spring 2010: Natural & Baked

Maybelline Eye Studio for Spring 2010: Natural & Baked

According to WWD, it looks like Maybelline’s spring launches are going to be driven around the idea of being “natural.” Maybelline Eye Studio will include quads with “wet technology” and baked marbleized eyeshadows. I’m curious about what exactly “wet technology” means (are they like Kryolan’s Aqua Colors?) and of course, how the baked eyeshadows stack up against MAC.

What do you think? Will you be stalking the aisles for these?