Monday, August 15th, 2011


MAC Styledriven Collection for Fall 2011

Launch Date: September 22nd, 2011 for U.S./Canada, September 2011 for International

“Drive,” she said… and there’s no mistaking a woman on a mission to get what she wants! And in this case, that would be the ultimate in future-forward pro-longwear technology: a creamy new eyeshadow, plus lipglass that juices up gloss for six extended hours of lasting shine, lip pencil that won’t skip-and-drag, and they go for 15 hours – that’s about the time it takes to drive from Paris to Monte Carlo… plus five hours of still looking flawless for dinner.

Pro Longwear Lipcreme ($17.00 U.S. / $20.00 CDN) (Permanent)

  • Soft Sell Light yellow-pink (Cream)
  • Dress It Up Light blue-pink (Cream)
  • So Very Good Mid-tone plum with pearl (Frost)
  • Till Tomorrow Mid-tone dirty mauve (Cream)
  • To the Future! Dirty neutral pink with pearl (Frost)
  • Good to Go Loudmouth orange (Cream)
  • Positively Dashing Mid-tone berry blue-red (Cream)
  • Extended Play Dirty red, yellow undertone (Cream)
  • Prolong Clean red with blue undertone and pearl (Cream)
  • Endless Drama Deep berry blue-red (Frost)
  • Soulfully Rich Deep dirty purple with red pearl (Frost)

More details in Longwear Lipglass, Lip Pencils, & Eyeshadows ahead! 

Pro Longwear Lipglass ($18.50 U.S. / $22.00 CDN) (Permanent)

  • Ready or Not! Neutral light coral with slight pearlized pigments (Cream)
  • Driven by Love Red-blue with slight pearlized pigments
  • Dark as Night Deep mid-tone purple with slight pearlized pigments (Cream)
  • Lasting Achievement Mid-tone purple with slight pearlized pigments (Cream)
  • Infinitely Likeable Light pink (Cream)
  • Patience, Please Light pink-blue (Cream)
  • Whoops! Bright coral (Cream)
  • Full Speed Ahead Bright pink-magenta (Cream)
  • Show Me! Mid-tone neutral plum (Cream)

Pro Longwear Lip Pencil ($18.00 U.S. / $21.50 CDN) (Permanent)

  • Nice ‘n’ Spicy Pink cinnamon stick
  • Bittersweet Intense brown
  • Absolutely It Soft burgundy
  • Morning Coffee Mid-tone rose
  • What a Blast! Bright orange
  • Etcetera Creamy beige
  • Kiss Me Quick Yellow red
  • Staunchly Stylish Pinky beige
  • More to Love Intense bluish pink
  • In Anticipation Soft yellow pink

Pro Longwear Eyeshadow ($20.00 U.S. / $24.00 CDN) (Permanent)

  • Carefree Pale white gold (Frost)
  • Pink Frontier Soft golden pink (Frost)
  • Sunny Outlook Bright golden yellow (Satin)
  • Sweet Satisfaction Soft neutral beige (Frost)
  • One to Watch Light warm brown (Satin)
  • Lie Low Dark frosted golden brown (Frost)
  • Plush Vivid purple (Satin)
  • Thru the Night Deep navy (Frost)
  • Fresh Flare Bright kelly green (Frost)
  • Hot Paprika Mid-tone burnt red (Frost)
  • Tease with Ease Bright fuchsia (Frost)
  • Make Your Mark Dark chocolate (Satin)
  • Keep Your Cool Dark grey brown (Satin)
  • Legendary Black Warm almost black (Satin)
  • Weathered Dirty blue grey (Frost)
  • Styledriven Pale white blue (Frost)






Patience Please, Ready or Not, Infinitely Likeable, Show Me, Whoops!


Whoops!, Full Speed Ahead, Driven by Love, Lasting Achievement, Dark as Night


Soft Sell, Dress It Up, To the Future!, So Very Good, Till Tomorrow, Good to Go


Love Forever!, Positively Dashing, Extended Play, Prolong, Endless Drama, Soulfully Rich



Etcetera, Nice ‘n’ Spicy, Staunchly Stylish, Morning Coffee, Absolutely It, In Anticipation,
What a Blast!, Kiss Me Quick, More to Love, Bittersweet


MAC Carefree Pro Longwear Eyeshadow


MAC Fresh Flare Pro Longwear Eyeshadow


MAC Hot Paprika Pro Longwear Eyeshadow


MAC Keep Your Cool Pro Longwear Eyeshadow


MAC Legendary Black Pro Longwear Eyeshadow


MAC Lie Low Pro Longwear Eyeshadow


MAC Make Your Mark Pro Longwear Eyeshadow


MAC One to Watch Pro Longwear Eyeshadow


MAC Pink Frontier Pro Longwear Eyeshadow


MAC Plush Pro Longwear Eyeshadow


MAC Styledriven Pro Longwear Eyeshadow


MAC Sunny Outlook Pro Longwear Eyeshadow


MAC Sweet Satisfaction Pro Longwear Eyeshadow


MAC Tease with Ease Pro Longwear Eyeshadow


MAC Thru the Night Pro Longwear Eyeshadow


MAC Weathered Pro Longwear Eyeshadow

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

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107 thoughts on “MAC Styledriven Collection for Fall 2011 – Official Information & Photos

  1. Pro longwear eye shadows :O ohh wow!

  2. Amanda A

    I’m glad these are permanent. MAC is really going crazy with the release of collections lately!

  3. Oooh :) Interesting collection!

  4. Sounds very interesting, glad this one is all permanent!

  5. Jill

    Look at all those eyeshadows! I’m so excited for MAC’s fall releases. I feel like today is Christmas with all of these new colors!

  6. egon

    yaaaaaaaaaaaaaaay a permanent collection =D no need to rush

  7. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Mariella Mariella

    Christine, do you know what makes the Pro Longwear eye shadows “long wear”? They seem to have similar finishes to the regular MAC shadows (frost, satin, etc.). Has MAC said anything about what makes these particular shadows “long wear”?

  8. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Mariella Mariella

    …oh, and how do they expect us mere mortals (as opposed to heiresses and lottery winners) to afford all these products? I was having a hard enough time figuring out how I was going to bankroll the Semi-Precious stuff and treat myself to Chanel Etole and NOW THESE 85 collections from MAC (well it sure seems like 85…or more).

    • Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Noga Noga

      I agree. With that being said, at least this one is a permanent one, so these can wait..

      • Shannon

        Yeah a permanent collection that will be out on the market for what? A nano second?

        I just hope they keep it out for longer than they have other items they’ve said were permanent but weren’t.

  9. Devi

    Pro Longwear eyeshadows? This sounds promising actually. D:

  10. Melody

    Ooo a bright fuschia shadow! I’m glad this collection is permanent.

  11. Once again, I’m wondering if these new Pro Longwear products will mean eventual discontinuation of normal lipsticks, eyeshadows, et al.

  12. The lipglass sounds very interesting..

    I’ve seen a couple of the MAC artists mention the eyeshadows on Twitter, but they didn’t say what the formula was like. I’m wondering if it’s a cream, liquid, or powder…

  13. wonder how the eyeshadows are… Wouldn’t it be great if they were just like the Peacocky Mega Metal ones?

  14. Judy

    I’m super excited about this. There are a few lip cremes & eyeshadows I am craving. I will wait for pictures & swatches before I make any decisions though.

  15. blue_eyed_girlie

    I am soo excited about this collection. It is my birthday and a big one at that! This is the first year they have had a launch on my birthday since I’ve been a MAC addict. Yay! =)

  16. Becca

    pro longwear eyeshadows?!?!!?!?
    wow!!! deff need some, but thank GOODNESS that these are all premanent with all the other collections that MAC is realeasing!!1 it’s insane!!!!

  17. Liz

    Oh wow this sounds amazing!

  18. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Steph Steph

    Oooh, very intriguing! Nice to see more additions to the permanent line too : )

  19. slick

    Out of all the preliminary info you just posted I am most intrigued by this one! Curious about the prolongwear shadows…sounds like they could be simllar to MUFE Aqua Creams? Also excited about cream formula lipglasses! Wonder what the formula will be like and how it compares to the Glam Glosses that are coming out? Ahhh I love fall collections!

  20. Jazzy

    YAY these are permanent and I can take my time to buy them! If they are THAT longwearing, they would be perfect for a long day at school/work…I really hope that the neutrals would be pretty!

  21. Chelsea Turpin

    I’m so excited!!

  22. shuz4ever

    Soooo many new eyeshadows – i need a box of kleenex – happy tears!! The collection releases just after my b’day…guess i’ll be asking for MAC giftcards this year!!

  23. Erin

    MAC is going to have to start expanding the size of their stores and counters with all these permanent products. I’m a bit overwhelmed.

  24. Adelita

    Pro Longwear Lipglass & Pro Longwear Eyeshadow? Woohoo!!!

  25. Amanda

    I hope the eyeshadows fit in the pro palettes!

    • Catherine

      These are the size of the Mega Metal ES. They are very similar to them but not as metallic.

  26. eva

    wow prolong lipstick, a red lipstick with a frost finish! ive been willig mac to release one for ages, and now they have and its permanent. i hope its as good as im picturing :)

  27. Marc

    Yay new lip pencils!!!

  28. Anna

    more photos!!!

  29. Shameca

    Everything is permanent, this is great.

  30. Hayley

    Nice to see a permanent collection! Seeing as it is all Pro Longwear, it would be good if they made the previously released foundation & concealer permanent aswell!

  31. Brittany

    a collection thats permanent!…i think i just crapped myself! Make up hell must have frozen over =0

  32. Kerstan

    Thank goodness this isn’t limited – Limited kills me have to rush and by no I have time to save :)

  33. I missed this post before… Strange. I ADORE the promo shot! That’s got to be one of my all-time favorites! :)

  34. Becca

    Wow, I wasn’t feeling MAC’s recent collections or even this year’s fall, but I think I’ll be buying EVERYTHING in this one haha! What’s a student loan for ;)

  35. Moni

    Hope these really become permanent… Ive noticed various counters running out of the creme blushes without restocking, same with the mineralize eyeshadows duos released a couple of months ago

  36. LM

    have I missed the collection that had some ltd paint pots? I was sure I’d seen them but I can’t remember or find the deets

    the lipstuff looks good (positively dashing, dark as night)

  37. Kayla

    I’m not too impressed by this collection. If I were to get anything, it would be Good To Go.

  38. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Mariella Mariella

    Loving too many of these, especially the eye shadows, though I’ll be taking some of what I already have to compare as many of these look awfully close to shadows I already own. But come on, MAC – give us a BREAK! Some of us have to eat too, y’know!

  39. KC

    I really wish MAC would stop using these computer generated images as promos and show photographs of the actual products instead. I can never get a good feel of the product off these images.

  40. Courtney

    I am intrigued, but I will definitely need to see swatches and test first.

  41. emily

    Thank goodness theyre expanding the Pro Longwear lipstick line!

  42. Keep your cool looks very nice in this picture. Most of the eyeshadows look easily duped though. Hopefully the formula is impressive.

  43. i like this! and none of it is LE :)

  44. Isobel

    wishlist- whoops, full speed ahead, driven by love, tease with ease, fresh flare, thru the night, plush

  45. Saffy

    I’d better start saving… I can’t wait to see the swatches!

  46. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Heather Heather C.

    Wow, I’m glad I skipped on most of the other collections this year! I want a lot of these!!

  47. Karen

    is it me or these eye shadows look bigger???… I mean like the Peacocky collection eyeshadow sizes perhaps???? that’ll be cool but I’m not too pleased with the price :(

  48. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Lianne Lianne

    I LOVE the promo pictures for this collection! I just want the postcards!

  49. Sylvia

    DROOOOOOOOL!!!!!!!!!
    I wonder how the eyeshadows will be…

  50. I love the reds in this collection.

  51. Carrie Ann

    Ooh, Pro Longwear eye shadows and Lipglasses. Cool. I’m glad this isn’t another limited edition collection.

  52. Sarah

    If these eyeshadows are ANYTHING like Mega Metal shadows from Peacocky, I have a feeling I’m buying every single one. I’m STILL looking for a second Dalliance to stash and am regretting not buying a few shades when I had the chance! Can’t wait for your review, Christine! (P.S. I just bought a new computer, and Temptalia looks even better on a 23″ screen!)

  53. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of AS AS

    Oy, did you guys notice the price jump on these??? I can imagine folks won’t be happy if these don’t live up to the claims!

  54. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of caitlin Cait

    WOOHOO! YAY for permanent!!! No need to rush out on these *phew*

  55. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Janet Janet

    Pro Longwear everything?! YES, PLEASE!!!! Hope the swatches don’t disappoint.

  56. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of artemis artemis

    wow, these look beautiful :) i love the pale lipglosses

  57. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Alexis AlexisV.

    I have a feeling I’ll be spending alot of money on MAC this fall!!!

  58. The colors are nice but nothing really new. However, I’m really eager to try the new formula! Always looking for something that will last throughout the day…especially when traveling

  59. Amanda Dubs

    jeez this is crazy huge, but im glad its permanent.

  60. I am not really into long wear lip products but I may pick one or two up from this collection. The eyeshadows look promising too. After seeing the promo images, I like this collection a bit more :)

  61. Emocon

    I like how thearitical the promo photo looked… not too excited about the actual products tho…

  62. Sarah

    ooooooo!!! loving this already and already making up my stash wishlist!!

  63. Danny

    Spectacular!!!!

  64. lynn

    jonesing for hot paprika and lie low

  65. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Guadalupe VJNS

    Very nice collection but the shades don’t seem too different from the Colorizations Collection. I’d be interested in reading your review concerning the formula. Also, Christine, is there a way you can review how they might work on skin that’s over 50? Some formulas promise but don’t deliver due to age changes in skin quality.

  66. grace

    hey christine! :) would you know when the next collection with pretty (non-permanent) packaging will be out again in mac like wonder women and venomeous villians??

    x x

  67. jojo

    Is the brush 226 included in this collection??

  68. Joan

    Looks like a really great collection. I’m ready to buy lipglasses, lipsticks and eyeshadows. Just sorry to see there are no powder blushes. I wish they would come out with a collection of Pro Longwear powder blush to compete with the Tarte Amazonian Clay 12 hour blush!

  69. Joan

    Excited about some of the Lipglass shades and eyeshadow shades and that they’re Pro Longwear. Just disappointed that there are no new powder blush shades. Mac needs to come out with a Pro Longwear powder blush collection.

  70. Cali

    These are ALL permanent?!?! Oh, thank the Lord!! Everything in this collection is absolutely to die for, I don’t know if my wallet can handle this!!

  71. Jessica

    Going to spend about $200 on this collection!!!

  72. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Corliss Corliss

    Most of these eyeshadows look just like the mega metal eyeshadows. Does it to anyone else?

  73. Ann

    HM. Interesting. This has already been available at the MAC counter where I live for I think a few weeks and it’s not even September yet! For once something from MAC is released earlier in Asia!

  74. This has just been released in the UK which i find odd. Im holding off buying anything until i see your swatches and reviews, Christine :) it looks good quality though :)

    • It sounds like the UK release schedule is first Thursday of the month? So if it launched online 2 days prior, that might be why… but unfortunately, still a ways to go for U.S.!

      • yeahh it is always first thursday, i just thought this was in october, ha! I am a bit upset its early as your reviews always save me so much money! thanks for your info :)

  75. Xaris

    Finally! Lip liners! We don’t get a whole lot of them here at Hong Kong MAC Stores. i really need them!

    I can’t wait to swatch those eyeshadows. Total addict.

    When it says “permanent” – does that mean that they are permanent at PRO stores in MAC? or does that mean they are going to be permanent to all MAC stores?

  76. Yianna

    Christine!! the collection is out in stores in UK and not in US!!! whats wrong? usually everything come first to US.

    • UK usually launches first Thursday of the month, whereas in the U.S., they launch throughout the month. I’m sorry, there’s nothing I can do :(

  77. Lizzie

    Already out on the UK Website people, as was the same with wonder woman and others the collection cam out in the UK online before the States.

  78. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Emily emily

    hey christine do you know when you will get your samples?

  79. Patty Franklin

    These colors look awesome! I heard they are soft, blendable, and gorgeous! Does anyone know if they will be available in the pro palette?

  80. Sabrina

    It’s odd that this comes first to the UK – and I’m a bit short of cash atm so it would have been more convenient for it come later in the month! oh well :p

  81. Sabrina

    But then just realised it’s all permanent so no need to rush! phew!

  82. JBaby

    christine, the ad says creamy eyeshadows, but creamy could mean, soft and smooth, but still be a powder…. can you tell me if it a powder or cream shadow?!?!? Thanks

  83. Karen G

    HEY GUYS!!! DID YOU KNOW THAT THIS COLLECTION IS ON SELLING AT SELFRIDGES IN ENGALND!!!!! i’VE JUST CHECKED THE WEBSITE HERE IS THE LINK: http://www.selfridges.com/en/Beauty/Brand-rooms/Contemporary/MAC/Whats-New/Styledriven/

  84. Soft cell is not a light yellow pink, mine is a deep berry pink and not neutral at all and definately not light yellow pink. i expected a nude after reading your description its not and its an awful colour and very drying formulation, i cant return it so its off in the bin.

  85. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of stacy stacy

    i could be wrong but the lipgloss “driven by love” swatches very close to “bold and brash” from the peacocky collection…..still love it though:)

  86. Tracy G

    Just bought Soft Sell, it is definitely not the color you have the name paired with. It is very similar to Show Me. Just thought I would let you know. I found the whole collection today at the PRO store in Las Vegas so they have been released early if anyone is interested!

  87. sophie

    already out on the aus site too – but i don’t like ot but things without hearing what you think christine!

  88. Morgan

    Gonna have to check out Infinitely Likeable for sure.

  89. Profile wp-user-avatar wp-user-avatar-60 alignnone photo of Charlene Char

    Christine: This is an “off of the subject” question. I noticed that Mac relaunched their turquatic fragrance and that Dillards no longer sells turquatic. I buy tons of Mac from Dillards. So, I’m wondering if I’ll ever be able to purchase turquatic at Dillards in the future… And, can you tell me if Mac still does friends and family? Thanks in advance for any input.

  90. thegirlontheshop

    are these permanent at all stores or just pro stores?