MAC Shop MAC, Cook MAC Collection (Shop Shop Shop, Cook Cook Cook)
availability: February 9, 2012 in North American, March 2012 at international MAC locations
Try and Buy a delicious, delovely, delectable, divine, degorgeous, de-with-it, degroovy assortment of Eye Shadow x 4 in wearable brights perfect for Spring. Treat yourself to Lipstick in heavenly hues, mouthwateringly Kissable Lipcolour and Cremeblend Blush. This Spring, shop ‘til you drop with a tongue-in-cheek collection that elevates the everyday into the extraordinary. Whether it’s detergent or diamonds, produce or Prada, everyone loves to shop, shop, shop!
Please keep it clean and insult-free in the Shop MAC/Cook MAC post. Thanks! Everyone’s entitled to their opinion – even if you disagree.
Lipstick ($14.50 U.S. / $17.50 CDN) (Limited Edition)
- Innocence, Beware! Light yellow pink (Cremesheen) (Repromote)
- Naughty Saute Bright pepto pink (Cremesheen)
- Watch Me Simmer Bright pink-orange (Amplified)
- Quick Sizzle Bright pink (Matte)
- Dish It Up Berry pink (Lustre)
- Runaway Red Rich red-blue (Satin) (Repromote)
Kissable Lipcolour ($19.00 U.S. / $22.50 CDN) (Limited Edition)
- Flaunting It Grey mauve (Repromote)
- So Vain Muted dirty coral (Repromote)
- Scan-delicious Blue fuchsia (Repromote)
- Woo Me Light pinky nude (Repromote)
- Enchantee Light blue pink (Repromote)
Cremeblend Blush ($20.00 U.S. / $24.00 CDN) (Limited Edition)
- Optimistic Orange Bright orange (Repromote)
- Florida Bright coral (Repromote)
- Restores Dazzle! Rich plum
See more of the collections and photos!
Shop & Drop Eyeshadow Quad ($38.00 U.S. / $45.00 CDN) (Limited Edition)
- Hypnotizing Frosted greyed mauve (Frost) (Repromote)
- Sugar Snack Light pink (Matte)
- Power Boosted Violet (Veluxe Pearl)
- Shop & Drop Deep blue (Satin)
Call Me Bubbles Eyeshadow Quad ($38.00 U.S. / $45.00 CDN) (Limited Edition)
- Call Me Bubbles Light tan (Satin)
- Fresh Daily Orange (Frost)
- Brash Frosty reddish copper (Veluxe Pearl) (Repromote)
- Full of Flavour Coral (Matte)
Colour Added Eyeshadow Quad ($38.00 U.S. / $45.00 CDN) (Limited Edition)
- Laundry Daze Light yellow (Satin)
- Colour Added Bright yellow (Veluxe Pearl)
- Self-Serve Deep grey (Satin)
- Pre-Packaged Muted turquoise (Veluxe Pearl)
Ladle on an extra helping of foodie fun with an appetizing assortment of temptingly tasty Tendertones, nearly black Fluidlines, Studio Careblend/Pressed Powder, Opulash Mascara, two Brushes and nosh-worthy Nail Lacquers in fun, bright shades sure to satiate even the most discriminating gorgeous gourmands. Cook M∙A∙C has spring’s no-carb, no-calorie recipe for kooky, kitschy, kitchen kouture insavoury shades for Eyes, Lips and Nails.
Studio Careblend/Pressed ($23.00 U.S. / $27.50 CDN) (Permanent)
- Medium Soft creamy beige
- Dark Deep caramel
Fluidline ($15.00 U.S. / $18.00 CDN) (Limited Edition)
- Midnight Snack Soft black
- Wholesome Blackened brown
- Added Goodness Blackened mauve
Tendertone Lip Balm SPF 12 ($15.00 U.S. / $18.00 CDN) (Limited Edition)
- Hush, Hush Sheer gold with yellow gold pearl (Repromote)
- Purring Sheer tangerine with pearl (Repromote)
- Hot ‘n’ Saucy Soft cherry red (Repromote)
- Tread Gently Soft lime green with yellow pearl (Repromote)
Nail Lacquer ($16.00 U.S. / $19.00 CDN) (Limited Edition)
- Al Fredo Bright acid green (Creme)
- Salad Dressed Mid-tone dirty aqua (Creme)
- Kid Orange Coral (Creme)
Brushes (Permanent)
- 211 Pointed Liner ($18.00 U.S. / $21.50 CDN)
- 129SH Powder/Blush ($34.00 U.S. / $41.00 CDN)
Opulash Mascara ($15.00 U.S. / $18.00 CDN) (Permanent)
- Bad, Bad Black Black
I absolutely LOVE this!
I love the look of the lipsticks and the eyeshadow quads. Can’t wait to see them in person!
Sooo saving up for this collection!
I’m really hoping MAC has put some good quality eyeshadows in the quads because I love all four color combinations!!
me too! That’s what Im most excited about. Ive been excited about this collection since i received the invite the 1st week of January!
Although the colours and products in this collection look awesome I was really hoping MAC would repromote their blush ombre in Ripe Peach this spring. Other than that, can’t wait
OMG I didnt see that was coming,seriously these all look awesome! cant wait to see them on counters and give them a try! and also cant wait for your review Christine
Any theme to sell their products….needing a different promo strategy each time to sell beyond the product itself….geez….what will MAC do next.
Seriously…they need a different writer, too. The colors are fine, whatever, but this sounds ridiculous
I’m glad I’m not the only one who thinks this is seriously weird…
I agree. This theme is bizarre…
yep.
double yep
mac sucks. fo’ real. lol
then why are u reading a post about..umm… M.A.C Products…??!! M.A.C is second to none amongst its competitors…’fo’ sure …
OMG!! Finally a MAC collection that gets me excited! I´m sooo getting all the kissable lipcolours!! I love So Vain and I was scared to death to finish it lol
Ditto here for Flaunting it. It is MY color, and I have been trying to find a dupe since I lost my fist tube (I had to get a replacement on eBay!)
i have been seeing these pop up @ my local CCo
Can’t wait….Packaging is so cute, wish they would have made the product containers similar…
I agree.. I just glanced over the promo images and I was like “finally a collection with awesome packaging!” and then realized it was just the boxes.
:O
Christine, Are these Tendertone lip balms what everyone raves about all the time? I wasn’t into MAC when they first released these, but I always hear on youtube about them! They’ll probably sell out real quick, right?
Can’t believe MAC nail polishes are $16 now! I remember they were $12 not too long ago, and I thought they were so expensive then!
$16 for a MAC nail polish is CRAY! UGGGH. They aren’t even good quality compared to other nail polishes. Butter London is better and only $14. MAC products all are starting to seem way too expensive for the quality.
I want almost everything! all of the quads, that’s for sure!
LOVE LOVE LOVE….Can’t wait to see the reviews
Yay! Tender tones!
EXCITED!
im going to stock up on enchentee and woo me.. luvv
where did the love/leave buttons disappear 2?
We had to temporarily disable it because it was slowing the site – we are working on it, but we have about 3218492934 other things we need to do first
I’ve noticed the pages load a bit faster without them actually.
i LOVE the “love or leave” buttons, they make me feel important…but all in good time…
Tendertones are coming back?! Exciting!
Tendertones! =)
amazing! eyeshadow quads amazed me for the first time! and all those nail polishes & lipsticks & etc.. i’m a huge fan of retro style and loved the packacing so much! hope you review them soon, i can dye because of curiousity
Looks fun!
hopefully she will get to review some of these products(esp. the palettes) before the 31st! I have asked her several times, but I never get a response.
it’s probably because she gets bombarded with questions like this all the time. Cristine always goes above and beyond with getting her reviews for collections up ASAP, but she isn’t a mind reader and doesn’t know what samples MAC will send, if any. be patient, she hasn’t let us down yet!
Agreed, Sarah!
I usually love over the top, but I’m ambivalent about this collection. I usually like kitsch, but this leaves me cold. Whats strange is that the packaging colors are the best part about this for me. Love the photo witht he shopping carts and the clothes and hair, The actual product they’re selling, however? Meh. I’ve been underwhelmed by MAC lately ( especially the eye shadow quads recently), and feeling bombarded by how many collections they seem to feel the need to shove out all the time. I love makeup, but I think I have MAC collection fatigue. I’d rather have fewer collections with more items, and be more excited, than so many collections all the time, and feel blasé/sense of ennui.
Same here. I’m only remotelt interested in the Fluidlines and that could be ruined whenever I see the swatches. As others have said before, MAC should focus on quality more than quantity.
OMG MAKEUP BONER!
Schwing!
Ok, very excited for this one! Really liking the quads.
loveitloveitove it!!!!!!!
Woo! I’m ready for Woo Me, the Shop & Drop quad, Wholesome fluidline, and Hot ‘n’ Saucy!
super cute collection cant wait! love the nail polishes and glad the tenderton lip balms are back and in cute colors. I want everything really
I have a list already lol, I want 4 of the lipsticks soo pretty and can’t wait for the tendortones
I don’t get the theme of the campaign, but who cares because TENDERTONES!
I can’t believe that MAC would stoop to this level of promotion. Really, shop and cook? And so far from the promo images only female m
(cont’d) only female models are being featured so far which doesn’t help fight common female stereotypes.
Yeahhhh..the loads of girls who buy their over-priced subpar products repeatedly, simply because of the name, an ad and omg! cute boxes! don’t really do much to fight common stereotypes, either. The wording is really awkward, but its almost perfect for what they’ve become. It’s shameless
Insulting women who enjoy packaging and cute names doesn’t help fight stereotypes… it actually just perpetuates the stereotype that women enjoy insulting other women.
Agreed 100% totally uncool.
I enjoy cute packaging and names, too- that’s not the point I was making.
M.A.C did a collection called M.A.C Me Over last year which featured 6 random people who loved M.A.C and applied online to model for the collection. This showed that M.A.C is for everyone “ALL AGES, ALL RACES, ALL SEXES” as their credo goes. so how u can possibly say they only feature supermodels? No other brand has as many social responsibilty fund raisers…VIVA GLAM? BACK 2 MAC? KIDS HELPING KIDS? What other brand do u know of that is officially the world’s leading makeup authority and yet devotes so much time and effort to help charitable causes. This company has raised over $235,000,000 for sufferers of AID’s and HIV all over the world, so id think again before trying to make a comment on M.A.C’s ethics.
M.A.C is amazing!
You can’t believe people are questioning Mac’s ethics?? Has everyone already forgotten about the Rodarte controversy in 2010? They sure weren’t concerned with the way they came across OR being charitable!
I think you’ll find they pulled the collection and donated a whole heap of money to the women of Juarez. The collection was supposed to celebrate the landcape and the travels of the desin team at Rodarte, it was not intended to make a political or rthical statement. Nevertheless MAC pulled the collection…. so yeh…MAC does have ethics…if you dont like MAC why bother reading posts about its launches. jeez its makeup and art not politics and debates…makeup is fun and creative so stop reading into things so much and try and enjoy it!
I actually like it. I see nothing wrong with it at all and I personally think it is silly to be offended by a way of life that so many people enjoy living. MAC is just doing a parody of it- that is all.
Runaway Red will be mine, I missed it during MAC Me Over, but I won’t do it again:D
I also think I want Quick Sizzle, I’ve fallen in love with MAC’s matte line.
It looks so good, getting excited
Cannot wrap my head around how offensive this is.
Holy Jeebus The collection looks really nice. I love color! Already spotted a few bright lippies to get my paws on. I wonder how quick sizzle compares to pink pigeon? I can’t wait for your review Christine
I-need-those-tendertones…
There are a lot of things I want from this collection !!!! I just hope the quality of the quads are a heluva lot better than other mac collections from this year.
I wonder if Call Me Bubbles a reference to Bubbles DeVere from Little Britain. I really hope so.
HAHAHA! Call me Bubbles dahling, everyone does!
That would be hilarious.
I am drooling already! I want it all!
I’m ANXIOUS waiting on your swatches! /bitingnails
WHAT is with the name of this collection?! The write up sounds absolutely ridiculous! Nice colours though lol. Excited for the Tendertones.
I totally don’t understand it either – I thought maybe it was a reference to a movie or something that I hadn’t seen. From the other comments, though, I’m not the only one who’s confused by the theme!
Now this is a collection I’m excited about! I want all the lipsticks
let’s hope the quads are pigmented but I’m not getting my hopes up
Oh my gosh, this looks fabulous, I love brights. I want all the quads (unless the reviews are horrible) and the lipsticks. There goes the rest of my tax return.
I liek how put to gther this colection is in terms of colours.
I’m not sure If i get anything but I’m interested in 2 lipstick shades Naughty Saute and Watch Me Simmer. Maybe the Fluidlines (My last MAC order was for Avenue Fluidline, I’m a fan of new smoked shades)
It’s so annoying hearing people being so negative on this collection because of the name…give me a break. I am a mother and a wife…I do all the cleaning,cooking and shopping. I am not offended what so ever!! Other females are always going through a power struggle on equal rights…blah blah blah. It’s makeup…move on!
Can’t wait for swatches
I agree with you JoeJoe. We’re not buying an Ad campaign, we’re buying the product. If neither interests you then just buy something from another company/collection that does strike your fancy.
I agree,I am I also a wife,mother and I go shopping,cooking,cleaning,etc. Just think it’s adorable. I’m not offended whatsoever.
Dito. Me neither!!
Agreed! I don’t feel there is anything wrong with this. If they had a man in the background yelling at the women to get into the kitchen, I’d then have a problem with it. It’s not portrayed that way. As a woman at some point in life you are going to have to cook, regardless of if you like it or not. Especially when you get married and have kids to take care of.
I agree. I enjoy cooking, shopping, and cleaning. If it were not for MU shopping, this site would not exist either! I think it is a fun theme.
I’m so torn. The colors look awesome, but the name and idea behind the collection might be the stupidest thing I’ve ever seen.
Agreed. It ruins it for me, too.
OMG TENDERTONES!!! I’m gonna stock up on those, god knows when they’ll make them again
They should have just named this “repromote” collection lol
Glad I can finally get my hands on certain things though!
Ok, finally a MAC collection to be excited about!!
Is it just me or is this hugely offensive to women – “Shop shop shop” and “Cook cook cook”? I find this degrading, it promotes women as mindless consumers and domestic slaves. Women face enough sexism and dehumanization as is without mac basing an entire collection around it. I get that it is supposed to have a 50s housewife vibe, but we should be celebrating the accomplishments of modern women, rather than looking to idealize an era that embodies the subjugation of women. Take the models for example, they look brain dead, like some-sort of bizarre domestic mannequins. I am especially appalled that a collection like this is coming from a company like mac, one that promotes itself for empowering and helping women, while this collection only denigrates them.
Agreed. I’m happy that someone mentioned this here. I have no idea why MAC would choose to market this collection in this way. As a brand whose consumer base is women, you’d think that they’d be a little more understanding of women’s issues.
Thank you Liz and Lindsey! You both have articulated the idea perfectly!
Contrarily, there are many of us here who are multi-degreed, self sufficient evolved professionals and entrepreneurs who can rock a red lip & 4-inch Louboutins in the board room, negotiate contracts and manage multi-million dollar budgets, and then go home and skillfully sling le creuset cookware in the kitchen—not because we have to, but because we want to. We are not defined by an Ad Campaign. We KNOW who we are.
I think you misunderstand what I am saying. There is absolutely nothing wrong with loving cooking or shopping. I also thoroughly enjoy a red-lip, or a good pair of heels. My issue with this mac collection is it’s shallowness. The models look like Stepford-Wives, whose entire lives have been dedicated to shopping or cooking. These are not multidimensional women cooking dinner for their family, or out shopping with friends. These models look like clones that have been relegated to their duties.
You can tell that all from this picture? Where are their wedding bands then? Look at all Mac promo pics…most of them they are brain dead….
I so respect your views however, there seems to be a fundamental misinterpretation of the artistic vision, (good bad or indifferent) that went into this marketing campaign. MAC’s primary goal is profitability. So why would they deliberately or willfully alienate its primary target market–women. The name and presentation leave a bit to be desired, and Christine will soon advise us about the product quality based on her reviews. Undoubtedly, the products will sell to those who choose to indulge.
Absolutely agree.
It is not even the caricatures of the women in these pics. It is the idea that MAC has to have themes to sell their products and not let the product or color stand on their own. The depiction of these women is not the point. The collection looks fine.
YES, it absolutely is!!! Thank you. Very well said.
Couldn’t have said it better myself!
I’m so with you on that one! I am taking two identity classes this semester and one of them concentrates on how women are portrayed in contemporary culture. We watched a film in which 20 year old non-married women with a career were viewed as the fringe in the 1950s… I liked the fashion back then, but this is just feeding into a certain stereotype which offends me. I would like to think that we are able to move on from this image of women as belonging in the kitchen and being just interested in buying stuff… I may buy makeup, but I would like to think that I have a brain!
On the contrary, I think MAC’s portrayal is a cheeky jab at gender stereotypes. The stereotype that has women shopping and cooking (and cleaning) was almost always accompanied by that of a demure, quiet woman (“a lady always knows her place”). The promotional pictures depict women wearing bright makeup, and the dress is far from modest. I think it really shows how far we’ve come.
Or maybe I’m reading too much into this and MAC is really sexist. In either case, I want a tendertone.
This comment is hilarious
“in either case, I want a tendertone!”
BEST COMMENT EVERR!
Lol, I’m glad it made you laugh.
Word! LOL
Yes yes yes! You’ve hit it on the nail. This collection has been called “tongue-in-cheek” for a reason.
Oh, for God’s sake! There are literally THOUSANDS of collections celebrating the empowerment and achievements of women, for example the Wall Street collection from a nail polish brand. But what about the home-makers and stay-at-home moms of the world? Shouldn’t their cooking, shopping and cleaning be complimented too? In a world full of modern women, there still are thousands of ladies, especially from Asian cultures, who take great pride in being homemakers and love being complimented on all the work they do for their homes and families. Shouldn’t their joy be celebrated too? I think the Wall Street collection might have been very “offensive” to some women if it were released in the 50s, who thought women should only cook and clean, and now there are women who think women should only be career-oriented, but don’t give a thought to the fact that some women CHOOSE to be homemakers. Women will always criticize other women’s lifestyles, but collections like these help those who are more family-oriented celebrate themselves and their efforts in maintaining a great home and family!
Right on!
This was put beautifully. Very nice take!
Thanks!
it’s an okay collection, i guess the majority of MAC collects nowadays are ok.
(completely off topic) Christine i have to agree with u on the mineralized stuff(eyeshadows and blush) so not worthy, i remember your review on the minerlized eyeshadows from Style Black collection,and i did get those anyways nowaday im like why did got this stuff. Your reviews truly honest and helped me become more savvy shopper. Thank u so much
Thank you!
Aww beautiful ♥
Finally, a collection that got my attention. I love those bright colours and the packaging is really cute and those promo images are just stunning.
I’m soooooooo excited!! I just really hope it’s not MAC freestanding and pro store only… Do you know anything about that Christine? Thanks!
A MAC counter near me is making appts. for makeover/sale with this collection, so I imagine it will be at all locations just like the other seasonal collections.
The palettes look and sound amazing! If anything I just may get that. Everything else, bleh.
crap i didn’t want to like this one but I’m in love i didn’t need to want a collection this bad after the last two…. i guess its good i have a month or two… weird name for the collection tho
oh this collection is going to make my wallet hurt! the packaging looks amazing and all the different colors!
Finally! I get to try tendertones <3
This collection looks gorgeous! I love the images! I wish they did special packaging like the outside boxes, it looks really cute.
NOW this gets me excited! I love all the orangey colors!!! I havent been really excited about any mac collections in sooo long..
Love, love, love!
I’m so happy that the Tendertones are coming back since I missed them the first time. I also adore the kissable lipcolours (which I also missed), as well as the lipsticks and the Shop & Drop quad!
Quick Sizzle is going to be mine, and I nned another Runway Red too. The gel liners looks good, and I want to check them out.
can’t wait for swatches and reviews…
It’s kind of sad the thing I like most about this collection is the packaging. :/ Ohhh, MAC, how you’ve dropped the ball on us all. UGH. I’ve just become so bored with their collections. The lipsticks look nice, but nothing too original. I might pick up the two repromote blushes since I missed them the last time, but other than that it looks pretty blah.
TENDERTONES!!!!!!!!!!!!!!
Next up: MAC Barefoot and Pregnant Collection
That could actually be awesome…
Honestly, I’m offended that you are all making a big deal about the name. I AM a stay-at-home mom who cooks for her family, watches her children and is pregnant. I think that being a mom and taking care of your family is something to be proud of! Here’s to all of us stay-at-home, bare-foot-and-pregnant mommies!! And yeah for an adorable collection!!!! Being a woman who loves cooking and shopping is nothing to be ashamed of!
you go, girl!!!!(: (and that was not sarcastic, i promise)
It’s easy for someone to say that they love being barefoot, pregnant and cooking when we live in an era of Western civilization where that is now a CHOICE. Only a few decades ago, it wasn’t. It was our societal role as women to stay at home, pop out babies and be in domestic servitude our husbands. So it’s pretty hilarious that you say “I’m offended that you’re offended” when these same “offending” arguments are the ones that helped make it POSSIBLE for you to even have the choice of staying at home or not.
I applaud your commitment.
Loving everything! And woohoo for the Runaway Red repromote!
Omg! Can’t wait for this to come out! I want 10 of everything! Lol!
i am soooo excited to see the swatches for all the new spring collections so i know what to buy and what NOT to buy…and, as always, you are my go-to for these important decisions
The name of the collection is absurd….but the quads look AMAZING! let´s hope they don´t suck like so many others lately….
LOVE, LOVE, LOVE THIS.
I wont know about the make up until I see the swatches but on a side note I love the ad photos. I’m making one my desktop lol. It’s been a long time since I thought one of them was cool.
Yay my tendertones are back!!! So stocking up on those…a shame they didn’t bring back more of the other colors tho
MAC has just been so disappointing for I don’t even know how long at this point. Every time I see a thread in any blog about ideas for collection themes, people always provide such awesome and creative ideas that I would LOVE to see….and then MAC comes up with garbage like this -_-
Excited about this collection!!! Yay looks good to me, weird awkward theme and all, still will be buying.
Unfortunate that they couldn’t have the cute packaging.. This is a cute idea, though.. But odd name.
I could seriously count the number of ribs that girl in the red dress has! It doesnt seem like she’s eating the food that she “cook cook cooked” lol. I actually am excited for this collection the most but we’ll have wait until the review has come out…
AHHH! Looks so fun! I CANNOT wait!!!
not a huge fan of the name, but that’s not the reason it’s not appealing to me. money saved!
Wish these came in special packaging instead of just the box. Would have been so cute!
mac needs to repromote bite of an apple! and definitely needs a new disney collection. but this collection is so pretty. i just wish the packaging was pretty like the boxes! happy they repromoted innocence beware
i agree!! MAC needs a new Disney collection!
This collection name and ppromo pics look and sound stupid sorry….will pass…
I’ll complain about how strange this once I get over the return of Kid Orange. AAHHHH!
TENDERTONES ARE BACK! I’m definitely saving up for this collection because tendertones are my favorite mac items ever!:)
Finally, a MAC collection that I’m excited about!! I haven’t been this excited for a MAC collection since 2009!
I agree I haven’t been this excited for a collection as a whole since hello kitty. I went a li’l nuts fir stereo rose and lightscapade but only because I’ve been after them for years. I think 1 or 2 things from Liberty of London and prêt à papier got me into mac again but sseriosly if had missed out on those things I wouldn’t have cared. I really was looking foward to what mac would come up with with respects to their big spring collection and the design of the packaging but they’ve let me down. I’ll only be stocking up on tendertones and even they are a repromote.
Yikes!!
TENDERTOOOOOONES!!!! Yea!!!! Bout time Mac!
I am so happy to see the Kissable Lipglasses, especially since they are colors that I could use daily.
The yellow nail polish is the only other thing that really appeals to me.
The quad with the yellow reminds me of the Bombshell quad revlon just put out. It looks fun though!
You have got to be kidding me. Yet another reason why I don’t buy mac.
TENDERTONES!!!
Fun fun fun! Makes me fall in love with makeup all over again
why does the nailpolish keep going up?! ridiculous…next thing you know it will be as much as chanel…
Haha, I know, right? I was like, $16? Really?
cause MAC is spending all that money on advertising all the time to promote
U guys should feel lucky here in Australia nail polished are $33!!!!!
I agree. And WHY is a good question when their formula AND brush are so poorly done. Lots of other brands with colors similar to these that will outperform for half the price.
Wow. When I read the copy (and saw the promo images), I took it to be sarcasm – mocking women who enjoy shopping/cooking and making them seem shallow. But I can also see what many other people have read into it – grouping all women together as a whole and then calling them shallow. Either way, it’s disgusting. It’s like all the sexism in the world condensed into a collection of cosmetics and I can’t even imagine who thought it would be a good idea. And for all the commenters who are telling people to “get over it; it’s just makeup” I’m going to be one of those people and quote feminist essays to hopefully make it more clear why this is bothering people (well, me at least):
“It is the height of irony that women are valued for our looks, encouraged to make ourselves beautiful and ornamental… and are then derided as shallow and vain for doing so. And it’s a subtle but definite form of sexism to take one of the few forms of expression where women have more freedom, and treat it as a form of expression that’s inherently superficial and trivial.” — Greta Christina, “Fashion is a Feminist Issue”
It doesn’t help that I really like the looks of those lipsticks x_____x
Well said.
Excellent comment! Love that quote, so apt for this collecton.
SOOOO EXCITED!!!
I am so excited for the tendertones to be out again! I’m gonna buy each color and back ups !
The model’s part is so fetishy. Pinup+PVC dress?
oooohh la la Yes Ma’am I will be saving up my pennies for this here collection! Lol!! The couple of MAC collections have been hit & misses, so Im hopin that this one is what it promotes to be! Worth It!!! This Im guessing is the next big thing like the Wonder Woman collection.
I got so confused seeing your comment. There’s 2 Miss J’s, heeeeey! Haha. I hope the products are as good as the packaging.
HOIAGDOKLSNFGKLEHQIOHKLDG IOQEAHFKDLSHGIOEYH
OMFG OMFG I AM SO EXCITED I DONT THINK IVE EVER BEEN AS EXCITED FOR A COLLECTION AS I AM ECITED FOR THIS AND VERA!! FHEASUIODFHKLFHIOE
This Collection Looks Amazing I Want Everything!
I Dont Get Why People Are Making A Fuss Out The Name,
Im Asumming Everyone Shops & Everyone Cooks Thats Just Me I Dont Know How Thats Degrading Towards Woman
Sterotypes from 50, 60, 70 years ago, that all women cared about was cooking and shopping. Women were not supposed to have careers outside the home, they were to have dinner on the table when their husbands got home from work, and if they wanted to buy some things they needed to ask their husbands for the money.
And there are still men who believe in this. I dated one a few years ago, and I’m only in my late 20s.
But it’s pinuppy… which is from the 30s-60s.
I’ll have to respectfully disagree – I fail to see anything remotely pinup about it.
And “pinuppy” wouldn’t make it any less of an offense.
OMG!!! This is what Vera scarves and sheets look like! It’s the Screaming Bright Late Seventies! See that hair? I wore it. Not to Studio 51, but it would have been required the era of Nothing comes between me and my Calvins had that hair!
I just almost went into shock- see that chrome yellow kitchen? Granny painted most of the inside of the plantation house that color in, 1976 or so? Ish. My bedroom is still that color, with 1804 furniture, so it has bed hangings in Lilly Pulitzer. Chrome yellow.
That hair. Hot rollers and backcombing. It was So Sexy!
You may disagree, but I feel like explaining anyway. My comments (here and elsewere) on it being fetty are more suitable that pinuppy, but I’ll try.
I’m mostly referring to the promotional pictures, as I think they show what is intended behind their products. I’ll focus on the first, since the second is just ladies in dresses and makeup:
The setup- The facial expression is classic, although the makeup (other than red lips) is not. The precarious pose on a retro-patterned tablecloth against a mild background that just fades off. It looks like something by perhaps Frahm, modernized.
Asides from that, everyone shops, and everyone cooks, and buying into MAC’s spring collection shows that one probably likes doing gratuitous purchasing.
This is just meant to be a fun girlie collection. Makeup is a superficial thing, it’s not meant to send out philosophical messages.
Just because you don’t think something *should* have any implications doesn’t mean it is without them.
I agree with you…it’s makeup people…get over it. I don’t care about the “cute packaging” because it gets tossed and “themes”..i leave that up to the ad agencies who get paid the money they do to come up with whatever they need to do to sell the product. I never really care about the ads for the collections. My interest was and will always be the pictures of the actual products MAC comes out with. If the colors look like something i can enjoy using..then i’ll purchase it.
Besides, my hubby is the one who does the shopping and the cooking