Monday, July 19th, 2010

MAC Cosmetics for Rodarte Collection for Fall 2010

For the original discussion and debate (which is still on-going), as well as collection details, please visit our original post on MAC Rodarte.  We will continue to update you when we have more information. We also continue to ask our readers and visitors to maintain our community standards of respect towards each other in their comments.

This afternoon, MAC responded to our request for any updates, and we were able to receive the following:


We understand that product names in the M·A·C Rodarte collection have offended our consumers and fans. This was never our intent and we are very sorry. We continue to listen carefully to the comments we have received and have the following plans to address concerns:

  • We are committed to donating $100,000 to a non-profit organization that has a proven, successful track-record helping women in need and that can directly improve the lives of women in Juarez in a meaningful way.
  • We are changing the product names in the M·A·C Rodarte collection.

As we have done in the past, please be assured that we will communicate details regarding our progress in this matter.


We recognize that the violence against women taking place in Juarez needs to be met with proactive action. We never intended to make light of this serious issue and we are truly sorry.

Helping to improve the conditions for women in Juarez is a priority for us and we are thankful for all the comments calling attention to the urgency of addressing this situation.

Will you be purchasing from the MAC Rodarte collection?

  • Yes, I planned to before! (33%, 1,440 Votes)
  • No, I won't. (32%, 1,361 Votes)
  • No, but I didn't plan to before (e.g. not my colors). (20%, 869 Votes)
  • Yes, now I will! (13%, 580 Votes)
  • Other - I'll tell you in the comments! (2%, 69 Votes)

Total Voters: 4,319

For MAC and Rodarte’s original statements…

Temptalia has reached out to MAC for comment on the collaboration with Rodarte, and if and when we receive more information, we will be certain to share with you. We received official statements from MAC and Rodarte @ 11AM (pst) on July 16th, 2010, which we share below:


We understand that product names in the M·A·C Rodarte collection have offended some of our consumers and fans. This was never our intent and we are very sorry. We are listening carefully to the comments posted and are grateful to those of you who have brought your concerns to the forefront of our attention. M·A·C will give a portion of the proceeds from the M·A·C Rodarte collection to help those in need in Juarez. We are diligently investigating the best way to do this. Please be assured that we will keep you posted on the details regarding our efforts.


Our makeup collaboration with M·A·C developed from inspirations on a road trip that we took in Texas last year, from El Paso to Marfa. The ethereal nature of this landscape influenced the creative development and desert palette of the collection. We are truly saddened about injustice in Juarez and it is a very important issue to us. The M·A·C collaboration was intended as a celebration of the beauty of the landscape and people in the areas that we traveled.

Please remember to respect your fellow Temptalia readers. I do not tolerate name calling or insults. Debate and discuss with intelligence and passion but leave out jibes, digs, or other personal attacks. Everyone is entitled to their opinion, even if you may disagree with it or find it “stupid.” We want to facilitate the discussion and keep it focused on the issues, not to foster attacks on other readers.

Please be mature and respect people’s right to express and hold an opinion that is different than yours.

Discussion and debate are highly encouraged, and we expect community members to participate respectfully. When asking a question, please check the FAQ section (above) for information about purchasing, price, dupes, and the like. If you have general feedback or need technical support, please contact us.

Comments that include advertisements, self-promotion, insults, etc. may be in violation of our comment policy and subject to deletion. Please see our comment policy for more information.

306 thoughts on “MAC Rodarte: Changing Product Names & $100K Donation

  1. Jasmine

    WOW. Didn’t expect that, tbh.

  2. all hail the power of the people!!

    • virginiaisforluvrs

      I agree! I think that blogging (and the internet) has become a powerful tool, and it shows how much we can accomplish by using it. Kudos to both companies for listening to their consumers. On a related note, I hope that means they will re-shoot those creepy promo images.

  3. Olivia

    I am so disappointed in MAC right now. As a Mexican-American woman and as a make-up consumer, this kind of negligence is so off-putting.

    • ali

      Did you read the post? They’re changing the names and donating $100K…

      • Olivia

        I did but I’m still not very happy with MAC, I can’t help feeling what I feel.

        • Andrea

          Wow I am surprised your still not happy. Even if they went out of their way to fix the problem. I also as a Mexican-American and a person that lives in El Paso and right next to Juarez, am more then pleased with what they have done to fix the collection. Olivia just one question, and I am not by any means trying to offend you, but what would it take in your opinion for you to be satisfied with MAC in this situation??

          • Briah

            Hello, I want to make a point. I am a black women who is sensitive to the struggles of people who cannot speak or defend themselves. In saying that, I am passionate about this collection by MAC. I have a problem with this line. I think it is exploiting the issues that exist in Juarez. I would have the same issues if this line was a SLAVERY line to represent what happened to Blacks in the south during slavery. I would not want to support a line that called eyeshadows things like, Hanged Man, Rape, Cotton Picking, Planation, Auction Block and Cotton Gin. Does this seem insensitive to you Andrea? Look, VIVA GLAM proceeds support AIDS research right. For VIVA GLAM products are the products named things like: POSITIVE, UNPROTECTED SEX, BURNED, DEATH, AND HIV…. NO, because these names would be considered insensitive. Do you agree? Does anyone agree? Should we have a WORLD TRADE CENTER COLLECTION and name the products, BOMB,BODIES, FIRE FIGHTER, nine11 AND PLANE CRASH?

        • Jennifer

          I agree. The fact that it happened in the first place is pretty inexcusable; it’s nice that there was an apology given (in the form of the donation, and the amendment of the names), but it shouldn’t have happened at all. Don’t feel bad about how you feel. It’s justified.

          • Naturalchick27

            You’re right. The fact that it happened in the first place is just horrible.

            • Jennifer

              I agree, the fact that they chose Juarez and had a model who looked like a dead woman seems to coincidental. Maybe they were going for edgy but to me it’s just really bad taste. It is horrible what is happening in Mexico and is nothing to make light of. I’m glad that they have responded to the criticism instead of ignoring it but it doesn’t take away from the fact that the collection was made with really poor taste/judgement on their part IMHO.

        • 53

          I think i understand how you feel. It’s like they gave the collection the seal of approval beforehand and only NOW they decided to make changes and help out Juarez. I know its better that they DID do something in the end but why approved it in the first place? Negligence? Ignorance?
          Oh well, at least they’re correcting things now.

      • Sofia

        Yes, but they only had change the names and donate money after the critics…

      • Ashley

        That doesn’t negate the carelessness on MAC’s part in the first place. It was more of an “oops, we messed up, we’d better try to fix the issue before we lose profits and make people angry”. I agree with Olivia – I, too, am a woman of Mexican-American descent, and am hugely disgusted because this issue is very close to my heart.

  4. LNU

    I really think this is great that they’ve decided to change the product names instead of just a donation!

  5. Yay! Now that’s more like it! I feel like I can now purchase that light opal mint np that’s coming out!
    I’m glad you put a stop to all of those comments Christine! They weren’t necessary :)

  6. Amanda

    I am sure it was never their intention to offend anyone. MAC is an “All Ages, All Races, All Sexes” company. I think it says a lot about them as a company that they are making such a large donation as well as changing the names of the products.

    • i also hope that no matter how much the horrid promo picture cost they change it, it represents nothing but glume, doom and death to me. and the all races all ages all sexes still makes me chuckle, theirs only 2 sexes so it should have been both sexes not all, all is when theres more that 2, if just 2 then its both. every one makes mistakes its just it took mac and rodarte to realise theirs after all the politically aware people and those with a conscience took a stand.

      • There are technically only two sexes, but there are people who don’t identify with either, or identify with both. So it’s kind of a fine line.

        • Becca

          This is true (although I could disagree that there’s only two sexes)…however I think MAC intends to be “All Ages, All Races, All Genders,” it’s just poorly worded (I’m not sure if that’s the fault of the OP or MAC).

          That’s also similar to the problem with this collection…not that it’s necessarily poorly worded, however there is a clear lack of attention to fairly obvious social issues. It doesn’t matter if the names change, it’s inspired by a troubling problem that was not adequately addressed and it makes both MAC and Rodarte look ignorant- either the companies did not know or they chose to ignore the issue and both look bad.

    • For a company as large as MAC, $100,000 isn’t a lot. The profit from the launch of this limited edition collection alone will more than likely cover this, and then some. I commend MAC for changing the names of the products and donating money, but unfortunately, that doesn’t take away from the fact that it appears to be a knee-jerk reaction to the horrible press this collection has received.

      • Diana

        That’s true that $100k isn’t a lot to them, but 100,000 USD is a lot in developing countries. Personally, I’m not a fan of companies donating money as a form of apology because it always looks like a selfish/political deed to make them look good. It always looks like there’s no heart in it, too.

  7. Michelle

    Thank goodness MAC is changing the names of the products. I found the original line/names extremely distasteful and offensive. Nice to know we *do* in fact have a voice! Hopefully MAC can find ways to make their donation effective. I’m so glad they seem to be going in the right direction with this.

  8. angela segura

    i didnt even notice the old names opps

  9. lo

    Good. I’m glad they changed the names. Everything about it was tasteless before… it’s not like they could plead ignorance on this one, and a simple donation isn’t enough.

  10. Zenaida

    I’m surprised and while I don’t know all the details I’m still a proud Mac consumer. I believe they did go above and beyond to make consumers a little less upset. Most companies would probably just issue an apology, which is all I expected from them. I’m proud they did more, but I still would have gotten something if they didn’t. Now I just hope to be able to afford something from this collection and from the disney one…

  11. Jennifer

    Wow this is great news! I’m glad they made the right decision.

  12. Yay MAC! I’m happy they’re doing something about this situation. I still cant believe they let the original collection names come out like they did but I’m happy they’re fixing this.

  13. Halo

    i hope they don’t change all the names cause that’ll throw me off and YAY FOR MAC!! its nice they’re making a donation

  14. Kristin

    I hope they only change the names of the nailpolishes (“Juarez” and “Factory”). They could easily even change them to Marfa and Senorita or something.

    • Andrea

      I live close to Juarez. And I don’t see how the name ‘Juarez’as a nail polish is offensive. I hope they don’t change it because I wanted to buy it for the name alone. Now ‘Factory’ I do think they should change. Now that was a bad choice for a name. I’m just happy MAC is donating money to a good cause, becuz the ppl of Juarez definitely deserve it. And I’m still planning on buying many items from this collection. In my eyes, I love MAC even more then before for going out of they’re way to please they’re consumers!

  15. Ebony Goddess

    im guilty of not being up on my current events :/. whats wrong with the line Rodarte how is it offensive?

  16. Heather

    I hope they don’t make the model look almost dead like the last. Felt morbid

  17. Jenny

    thats great =)I hope itll help settle the controversy. Im glad they listen to their consumers =)Wait, why are you disappointed in MAC Olivia? they made a mistake. they fixed it.

    • Olivia

      It just really astonished me that such a well-known brand that is famous for its ethos of “All Ages, All Races, All Sexes” (like Amanda said above) and that is even MORE famous for their donations to causes like AIDS research would be so tactless. Femicide in the Mexican border towns is a tragedy that has plagued modern Mexican history and culture and even Mexican/U.S. relations.

      I’m glad that they issued this apology and have decided to change the names in the collection and donate money though. There are not a lot of companies that would have donated so much money. But that still doesn’t change my disappointment with their company. This is a mistake that should never have been made in the first place.

      • I very much agree with you. I’m glad they’ve done something, I’m glad they’re changing the names and donating to a charity that deserves it. But that they made such a tasteless mistake at all does make me think less of them. Also I think the donation amount should have been min 100 000 and a large percentage of the profits made from the collection. 100,000 dollars is nothing to a company as large as MAC.

        • Becky

          It might not be a lot of money to MAC, but I’m sure it will be a lot of money to the women of Juarez… and it’s better than nothing!

          As much of a disappointment that it was to hear that MAC let the names slide to begin with, I am SO UNBELIEVABLY relieved that they have decided to change the names. And throughout this whole matter, many, many more people have become exposed to the tragedies in Mexico!

          I’m so much more stoked on MAC now that they’ve owned –and attempted to fix– their mistakes.

          • Evelyn

            What I am surprised about is that they seem to not have known about it. Normally when you go on a trip don’t you try to find out about where you’re going? I know I like to look things up – even for an impromptu road trip. A simple google search on Juarez, Mexico definitely brings up information on the crimes and murders in the area. This info comes up in the first page of results. I’d have respected them if they released the collection from the beginning with a plan to donate proceeds or a certain amount toward this cause rather than saying “oops” and doing it now b/c they are shamed into it.

      • Anne

        I consider myself to be pretty well aware of current events, yet I had never heard of the horrors of Juarez until this controversy arose. It can happen to even the best-informed and best-intentioned of us.

        As for the impression they give of being so socially advanced–the only real action they’ve taken in the past has been to develop the Viva Glam line in support of AIDS charities. (I don’t mean to disparage that; it’s more than any other cosmetics company has done and is wonderful.) The “All Ages, All Races, All Sexes” collection was a marketing idea, pure and simple. It didn’t benefit anyone but themselves. Maybe this episode will make us all better able to distinguish between genuine philanthropy and co-opting a fashionable sentiment to make money.

        • It’s true. We all get swayed into believing some companies are ethically better, but the point of a business is to make money. Commitments like this are pretty much as good as we can expect from large companies, and the small start up companies that may be more socially aware can’t afford to make commitments like this. I’m glad complaining made a difference, as it proves that the company is listening (and it’s in their best interests to do so) to their customers.

  18. mandy

    Although the collection wasn’t going to stop me from purchasing, I’m suprised and pleased that they are donating AND changing the names. MAC is an amazing company! And thank you Christine for an amazing site and being a great moderater of comments. I hope it shows people that raising awareness of a problem in a positive manner is what really helps their cause.

  19. Jenna

    Do you know if this means that the release date will be postponed?

  20. Stefawnduh

    Can someone please fill me in. Which names were offensive ??

  21. Amanda

    GOOD! thank goodness for strong public opinion!

  22. Jennifer

    I’m glad they’re changing the names and giving a good donation…

  23. Erin

    I’m actually really impressed with this. $100,000 is a good size donation AND they’re changing the names AND they’ve brought awareness of this issue to people that may have not be aware already. I think this is really considerate of MAC.

  24. regina

    I think they have done the right thing. I am sure it is not going to be cheap for them to change all of the names on the products they have probably already produced and boxed for distribution for a very near release date but it was the right thing to do. I hope like crazy that no one gets the name of the originally named products and is able to but them on evil bay and make a ton of money off of this horrible situation.

  25. Rae

    Wow! I did NOT expect this to happen — my hat’s off to MAC! I think it’s wonderful that they’re taking this opportunity to turn something ugly into something beautiful :)

  26. laura

    i actually found the images, especially in combination with the names, to be much more offensive that the names themselves. wonder if the will get rid of the emaciated, black-eyed young girls that look like they are dead and were dropped in a ditch as well.

    • I agree about the promo image, whatever the collection, seeing half-dead looking women is just disturbing, full stop. Mac, find some healthy looking beautiful women instead!

  27. milaxx

    Thanks for keeping us updated. I have much respect for a company that publicly admits it’s goof and makes appropriate corrections. While it was not a smart move to start with, this action shows a willingness to listen to it’s consumers. Kudos to Rodarte as well for not falling back on the old standby of “it’s just art”. In a perfect world MAC and/or Rodarte would donate a portion of profits an agency working to aid the women of Juarez, but overall I am glad to see the actions they have taken to address the controversy.

  28. Cheyenne

    That just shows you how much Mac cares about their customers and how powerful our opinions are. :)

  29. Leenie

    I’m glad MAC decided to change a few things about this collection, I truly wasn’t going to buy from this collection but now I will. I think MAC didn’t mean to offend any one intentionally.

  30. Tina

    i’m sorry you have to go through so many rude and offensive comments :[

    • Me too, Tina! It’s never fun feeling like you have to censor or limit what people want to say. :(

      • liz

        Christine, so sorry your going through this when your blog is suppose to be a place of information for makeup addict like myself. I hate seeing that some people have converted this blog into politic. We all know the world is f*** up! and I do believe that for those who have a problem should do something about it that will make a change beside changing the name on some nail polish, or lipsticks. I’m hispanic and I dont think this should have gone as far as it did. We live in america I do believe in the right of freedom of speech whether we like it or not. Thank you Christine and i’m really sorry again. I hope people get over it because it upsetting to have to deal with this when I come to your website to indulge in my addiction (makeup) not have to hear women bickering about a name.

  31. Crystal

    Rodarte continues to miss the point.

    • Gisele

      They are the ones who will never get it because they are spoiled brats.

      • lea

        I disagree. Commenting on the personal character of the Rodarte designers is beyond the point. I’ve actually met them before, and they are very nice. I think they just were somewhat ignorant to how bad the situation is. That’s terrible, but they surely didn’t intend to be offensive or mean to anyone. I think the cosmetic names made the actual designers look like bad people. The actual collection they designed was inspired more by the landscape and aesthetics of the region. The names of the products made it seem much more heavy handed and inspired by the actual violence if that makes sense. I think this whole situation is terrible, and I’m not in support of any of this, but it was a mistake.

  32. lily

    Any company that actually takes their consumers opinions into consideration and changes accordingly to the very strong opinions of Temptalia readers deserves to be supported, i’ll be anxiously awaiting my purchases from this collection come September. awesome. great job Christine, you’ve made an impact.

    • No, Lily – the Temptalia community has :) I’ve said it before, but it always bears repeating — Temptalia is nothing without the support and participation of its readers!

  33. JD

    Props to MAC for doing this! Too many companies issue apology statements and call it a day. I’m proud to support a company that supports its consumers in return.

  34. Julia

    I really don’t see this as an amazing thoughtful gesture. I see this change as a smart business move and a way to get some good publicity out of all of this. Still, I’m sure that the donation will be put to good use with the nonprofit organization and will hopefully make a big difference in some women’s lives.

    • LNU

      MAC messed up and they are just fixing it, if the bloggers hadn’t caused an uproar, nothing would have changed. However, I do think it is thoughtful they listened and made this change, although it would have been better if they donated proceeds from the collection to a good cause all along.

  35. Emma

    I really didn’t think it was so overly offensive

    • QG

      Me either, to be honest. I only cringed about the nailpolish named Juarez…..other than that, I was pretty indifferent. I was still going to buy from the collection, and it’s my right to do that without having to feel guilty.

      • Rachael

        To be honest, I think a lot of people dont actually know what a ghost town is. I think they misinterpreted the line because the chick has “black eyes” which are really meant to look hollow and deserted, much like the town. I’m pretty sure they werent supporting the concept of beating women, and more focusing on the loss of industry and poverty. Their lack of ability to convey that is the true horror.

  36. I honestly have just learned about the controversy surrounding this collection and am somewhat neutral since I don’t have a lot of information about it, but I appreciate that MAC is doing what they can to rectify the situation, especially donating $100,000.

    Also I think it’s sad that you had to put that disclaimer at the bottom of the post about not attacking each other in the comments. It’s sad that fellow beauty bloggers/readers would be so rude to each other.

  37. JB

    I’m glad they are changing the names. I wasn’t purchasing anything from this collection because of the name (and promo pic!). Kudos MAC.

  38. Ryan

    Whats the big deal?! If there was a product called “I want to kill gays” then its just that. a name. To me it wasnt tastless. Its art and art is subjective.

    • Xtina

      I wouldn’t want to buy a product called “kill gays!” I hope you wouldn’t, either!

    • Julia

      That is your opinion. But it is important to remember that there are many people who would disagree with you. And if a large amount of people are offended by a name (even if it is just a name) is it really worth offending that many people just because you can in art?

    • Isheeta

      It is not just a name since this is not a random string… it has a particular meaning and the meaning is hurting to someone..

    • Rachael

      I’m with Ryan, although not to that extreme. I think it’s just a name. It’s not like they were naming it “beat the women at 9pm”. It was the name of a city. OPI does that all the time. There are atrocities in every city. Seems silly to single out MAC. Everyone, rush over to OPI and complain about the nail polish “Alaska” and “Tahiti”!!! Alaska spawned Palin and Tahiti is pulling recreational money away from US locations. Both are atrocities! OMG!

      • ni

        I just want to politely point out that Tahiti taking away recreational money from rich Americans who choose to go abroad for vacations is not at all on par with thousands of extremely poorly paid women who are forced to walk the dangerous roads in the middle of the night (risking death and dismemberment) to go work for American conglomerates in a town that is one of the most violent in Mexico and a central part of the drug trafficking between Mexico and US. Yes all cities have a shady component (I lived in Vancouver, the DT east side is shameful if you have ever seen it) but Juarez is very distinctive for being a really bad place. Just Google it before saying that it is like Tahiti or even Alaska…it is certainly no resort or cruise stop.

      • May

        I’d have to disagree about your mention of Alaska and Tahiti. I think that calling those to examples atrocities greatly belittles the abject horrors that are going on in places like Juarez. While I agree with you that there are bad things happening in every city, I don’t think that most cities can claim the level of absolute fear of being alive that Juarez sadly can. Women and children, some far far to young, being raped and beaten and killed and disfigured, is not something to be compared to ‘Alaska spawned Palin and Tahiti is pulling recreational money away from US locations.’

        The amount of suffering in Juarez, I believe, should not be made light of.

    • I think it’s not only about names, Ryan. The names in themselves are indeed simply what they are: just names. But if you think of the big picture, then it’s different…. It’s the combination of everything that is problematic: name (Juarez -> femicide of the girls who work in factories) + products (eyeshadow veined with red -> blood / lip eraser -> corpse appearance) + promo image (girl’s face almost look like a skull with the black orbits and the pale skinny figure). The combination of all those factors evocate a whole situation without clearly mentionning it and lots have seen in this concept a sick romantization of dramatic events. Telling ‘it’s art and art is subjective’ is a bit naive as MAC is quite a big player in the business make up industry and not properly ‘artists’ (like painters/sculptors/musicians might be). The objective #1 of MAC is not bring a personal vision of the world like (normally) artists want to but simply sell make up – even if they do it with a lot of creativity and passion. If they change the names, they change the dynamic and the whole ambiance/tone of the collection.

  39. risela

    They should have kept the original names.

    • denise

      I agree. Because these names in conjuction with a proactive statement and action against the atrocities would have been a powerful tool for education on the issue. Now it’s obvious that it was a major oversight on their part, and a very tasteless one at that. It is hard not to suspect that their renaming of the items seems to be more about public image than social concern.

  40. Tammy

    I think it’s great that the company was able to listen to the concerns of the consumers. It’s great what they’re doing now, but I wish they would have come to this conclusion a different way. In any case, it’s great that the donation is being made and I hope it’s put to good use.

  41. Leticia

    I agree it is very good that MAC decided to change the names of its Rodarte collection products, but I was also surprised they approved such names in the first place. Well, no one is perfect and they have shown a great attitude by deciding to make these changes AND a donation. If they had kept the original product names, most certainly this collection would not have been well received in Mexico; maybe it would not have been brought here at all. When I first read the original post, I did not even consider buying anything from this collection. As a MAC fan, I am very happy they listened. Thank you so much, Christine, for helping to make a positive change through your wonderful blog!

  42. tsunimee

    Thank you very much Christine for this post and for updating us on the situation. It has been an emotional 2 days for lots of bloggers who felt totally outraged and hurt by the upcoming collection. 2 days of trying to raise awareness on the matter and why exactly this is much a further bigger deal than just a quarrel over product names. I’d like to mention all the 60 + bloggers who joined us forces yesterday to express their anger and decided collectively to write a post about it. We have nothing to gain from it other than raising awareness. Thank you everyone who joined and retweeeted our posts. This link is for me some kind of petition against the line. Thank you very much for reading:

  43. Gisele

    MAC is making the best of a bad situation. The sisters, however, oughta get a PR firm which knows how to write better canned, trite responses: “proactive action” is about as meaningless and redundant as can be, but the sisters are the ones who started this mess so it’s doubtful they’ll fess up. $4000 dresses inspired by poverty and crimes against Latinas — they really care!

  44. Jay

    I honestly don’t see how Rodarte got the inspiration in the first place. Why would I want to buy makeup that tells the story of the needless slaughter of women, some of whom are children? Honestly, I believe MAC is simply trying to keep themselves a fanbase, and cover their own behinds. When they approved these names however long ago, there certainly wasn’t concern for the victims in Juarez then.

    • Nicole

      Here’s the inspiration behind Rodarte’s collection. I appreciate everything MAC is doing to right their wrongs. I hope that everybody can view the name changes and donation as being a positive step forward.

    • diana

      you won’t buy it because you associate VIOLENCE with the name. other people react differently to the names. what rodarte was trying to convey was an aesthetic, not violence.

      • Jay

        So, in keeping with what you’re saying, if MAC released a blush called “Twin Towers” and a lipgloss called “Burning” and an eyeshadow called “Terror” all in the same collection, you wouldn’t have a negative reaction at all? It’s simply how you interpret the name?

  45. Anne

    I’m satisfied with MAC’s actions. They’ve donated a substantial sum of money to help the women of Juarez (though, for the sake of completeness, I’d like to know the name of the organization) and are changing the offending names. The latter must be causing them a lot of trouble–not just the expense, but also the delay involved in renaming the products.

    Rodarte’s statement, however, leaves much to be desired. They haven’t matched either of MAC’s actions–they’re not giving up a cent of their profit and are unrepentently keeping the offending names. Poor showing, Rodarte.

  46. Jackie

    I’m so glad they’re donating so much money, but I don’t think changing the names was necessary. Sure, some of the names are a bit dark, but its reality.

  47. Faith

    I’m so glad to hear this!

  48. monique r.

    Simply put, I would not know about the situation in Juarez if it were not for this collection and controversy. I’m not defending MAC, but I think we should all admit that the awareness they created for the situation is priceless.

  49. Kathy

    Well, I’m going to buy stuff from this collection now. The color descriptions sound so gorgeous, but the names were so off-putting and offensive.

    Whether people think that MAC made a mistake or not, I think it’s safe to say that they’re doing the right thing now and that good is coming from this. Granted, it’s damage control, but at least they’re aware of what happened and now they might pay much more attention to prevent something like this from happening again.

  50. I am so happy that MAC is changing the names, and making a very generous donation. In retrospect, if MAC had not had those names originally, it may not have drawn attention to the issue at hand, so in a way it’s good that this collection brought up a dialogue about the problems in Juarez. I know for me I didn’t realize how bad it actually was down there- I knew there were issues but not that it was so sickeningly nightmarish. I am very proud of MAC for putting their tail between their legs, admitting wrong doing and taking care of the situation.

  51. Niki

    I’m glad that MAC is taking this beyond a donation by changing the names of the products. Kudos to them.

  52. anna

    wow, im glad they listen to their costumers unlike most stores and they know how to talk action.


  53. AshleyMarie

    MAC Stands for makeup.ART.cosmetics, How many forms of art have you seen that bring controversial issues to our attention? This has always been something that I have loved about MAC. They are humanitarians and they truly do express through makeup. One of my favorite ways to express how I feel is to strike controversy so maybe that’s why it make sense to me. The only thing they could have done differently is address the issue beforehand. If you are not satisfied think about the fact that they did not have to go through the hassle of changing the names and donating money.

    • baylie

      art can and frequently is controversial. but, as was pointed out earlier in the comments, makeup up itself is not art, it is a medium used to create art. there is a big difference.

  54. Diane

    That was very classy on the part of MAC. Very impressed with this gesture.

  55. Yvonne

    mac and rodarte really dropped the ball here. i was so horrified to read about what they did in the names and looks of the collection. it’s really quite tragic.

    I think this would be a lot different of a situation if originally mac and rodarte were trying to make a statement against the injustice that is happening in juarez by using the collection and then continuing to use the proceeds for trying to stop that, there would have been controversy but in a better way than what they chose to do. it’s despicable.

    sorry for rambling. xoxo

    • Rachael

      If they said they were inspired by a deserted town in Kansas, kept all the same names of products, would there have been this kind of reaction?

  56. No. I didn’t plan to before but even if I did, I wouldn’t.

  57. Jennifer

    This is amazing! Much thanks to Christine for allowing us to discuss it on her website and get our voices heard! This is a small victory for the women of Juarez and women everywhere!

  58. Suzanne

    I think I will still pass. No color, even by a different name, would be worth my stamp of approval, as it’s inception was so badly misguided. I am thankful to MAC though for the enlightment thru controversy, and their efforts to right a wrong. They are still the company we know and love.

  59. Diana

    In all honesty, I believe that MAC and Rodarte made a mistake and weren’t aware of how deeply this would offend some individuals. I do, however, believe that what is happening in Juarez is an atrocity that is being revealed, to those who didn’t know otherwise. I’m sure that the google searches on Juarez slayings has jumped sky high. Any time that one can shed light on something like that and make people more socially aware, is always a good thing in my opinion. Yes…we all share a love of makeup, but I think we also all share a sense of sisterhood on this sight and I hope that we can all become enlightened and aware of a problem that exists among WOMEN!

  60. Haley

    I’m happy that people were able to make a difference in this collection, and that MAC will be donating the money to the charity. It shows to me that MAC cares about their customers. As for Rodarte, I wasn’t familiar with the designer before all of this, but now I would say I’m not a fan of them. I understand art is controversial, I just don’t understand why they would want to glamorize the women of Juarez and market their look as something romantic and alluring. Doesn’t make sense to me.

    • The way I interpreted it was that they wanted to show that there’s more to Juarez than the violence we hear about in the news, that there are actual people there, living their lives despite the violence. Artistically, the juxtaposition of violence and a beautiful landscape has always fascinated rich people. Still, they went about it in the wrong way and it came off as tasteless – which makes me think my interpretation is just the way I WISHED theirs was.

      But I can definitely believe that MAC didn’t mean to offend – some marketing decisions just slip through the cracks sometimes, no matter how much preparation goes into them. This is a bad comparison, but there is the classic

      • Not sure why I didn’t finish my thought there, but basically, it seems more careless than calculated, but the effect is the same.

  61. Ember

    Thanks for letting us know Christine. I called MAC Canada, and they had no information about the response to this collection. I found that interesting.

    • No problem, Ember. MAC literally emailed me minutes before I made this post, so I imagine it may take some time to disseminate it throughout the company!

  62. verybecca

    I think something good has come out of this/it’s been a learning experience, however unbelievable it was that MAC was actually going to go through with such an offensive collection. More people are aware of the issues surrounding Juarez now than would have been. Let’s hope this kind of ‘mixup’ never happens again.

  63. Megan

    I know that a lot of people had an issue with the inspiration and the names of the products, but I am greatful that they chose Juarez as inspiration. I read a lot of news stories and not once had I heard of the tragedy in Juarez and the terrible murders there. While I don’t think it was their intention, this has brought in a lot of attention to what is happening in Mexico, and for that I am happy. Hopefully MAC’s mistake will do good and bring more awareness to what is going on in the bordertowns.

  64. Sonia

    It’s nice that they’re changing the names and all, but if they think that money will change my opinion about them It wont. Money doesn’t fix everything. It’s like when I was a child and I’d get upset with my parents and they would try to fix everything by buying me a toy. This is the same thing. Trying to buy off adults like we are children. I’m staying away.

  65. Ali

    I dont understand why the names were a offensive?

  66. paige

    I knew the names meant something, but I didn’t care! They shouldn’t have to change the names!

  67. Deborah

    Thank you, MAC! I sent an e-mail, along with hundreds/thousands of others, asking for name changes to the products. I wanted that green polish so badly, but there was no way I could bring a nailpolish labeled “Juarez” into my home and feel good or comfortable using it. So, thank you MAC and Rodarte for listening/really hearing to your customer’s concerns. It may be all about money but it’s also about social consciousness.

  68. marcia

    MAC is such a wonderful company, they help so many in need, I believe MAC would never knowingly make light of these women in Juarez.

  69. I’m glad to see that they are changing the names as well as making a donation, though I honestly still think it’s odd that something like this would get the green light without ANYONE saying something earlier. Did everyone involved in creating the collection think that it was all just a-ok? 😛

    Thanks for adding the poll too! I’m curious to see how it plays out. At the moment I’m actually kind of surprised that many people were just going to buy it anyway… I’m not AT ALL the king of politically correct, but there were a lot of elements to this collection that I felt were just in poor taste (there probably still are really). Hopefully MAC does some work with raising awareness as well (it’s a shame that this is launching so close to Viva Gaga and Viva Cyndi – I don’t think they could pull off a PR win so close to that campaign).

  70. Evelyn

    I never knew what was going on in Juarez, good to know that people care and want to spread the word. I thought I would buy some of the colors in the collection but I think my money is better spent donating directly to an organization that helps women there rather than MAC donating a portion of the proceeds for me. Better that your whole $20+ goes for a donation rather than what’s left after MAC pays manufacturing costs, etc.

  71. Ashley

    What a pleasant change.

  72. It’s amazing something as insignificant as naming products “ghost town”, “factory” and “juarez” can create such an uprising. Mac (er Estee Lauder) is just protecting themselves by donating and changing names.

    It has been suggested that the sisters behind Rodarte picked Juarez for inspiration and these specific names to draw attention to the violence and lack of media coverage in the Mexican city. If anything, I think the decision to use Juarez for inspiration was genius, because if anything, it drew an incredible amount of attention to the issue and educated many of us (myself included) to the travesty in Juarez. Naming a product after perhaps the most violence city in the world and a few products after a common place of employment and a descriptor aren’t bad things. As one reader commented, “it’s not like they named a nailpolish “I hate gays””. Named after places that have experienced horrible things. NARS names eyeshadow duos after cities around the world all the time, and I”m sure some of them have experienced horrible crimes to humanity (perhaps not on the same scale as Juarez), but this has never been mentioned.

    Christine and Temptalia readers, I thank you for educating me on this mattter, but I also thank MAC and Rodarte for stirring the pot. Most companies are so overly careful to not offend anyone, to not hurt their reputation by any means. Here they took a chance.

    • Holly

      It is offensive because the crimes in Juarez are directed at women who work in the factories and come home to the slums and are abducted in the night. The MAC products and the Rodarte clothes are products women use and it is just not taking the violence and rape of innocent women seriously.

      Here is a video by At the Drive In..they are from El Paso and the video describes the violence and rape of thousands of women..some are very young.

  73. Erin

    I am glad that this issue has been brought to light and Mac has changed the names. I think that is another thing we need to look at…names of cosmetics. I mean is “Orgasm” blush from Nars really a appropriate name when when young girls shop at places like Sephora? But that’s a whole other discussion!

    • Elaine

      i think orgasm is a quite appropriate name – if you dont know what sex is by the time you’re wearing makeup, then you’re probably too young to be wearing makeup…
      but ha ha you’re right, this is definitely a discussion for another post!

    • Hannah

      Although not quite on topic, a relevant and interesting discussion to have. I’ve thought about those popular Bleach Black nail polish shades “Jizz” and “Dickweed”…

    • Michelle

      It’s completely different though, as I said in the previous post:
      Let me reiterate my point – there’s a big difference between Urban Decay naming products “5150″, “Jailbait”, “Blunt”, “Quickie” or NARS’s “Orgasm”, “Deep Throat”, “Hustler” despite the names being very clear references to drug usage and sexuality and the names used in the Rodarte collection. People who are upset by this aren’t merely uppity prudes who get upset about anything. I’ve browsed through Temptalia extensively and haven’t seen anyone get upset over the name of a product until this point. So what’s the difference? The collaboration separates the names from the actual events happening and instead repackages notions of Juarez and life as a maquiladora as dreamy, etheral, or haunting. It doesn’t provide the insight to a REAL situation whereas products like NARS’s “Orgasm” isn’t connected to anything nearly as concrete. Honestly, if Rodarte wanted to delve into a more dark or mystical aspect of Mexican culture they could have easily used Dia de Los Muertos as a theme and it would have seemed more respectful.

  74. Brittany

    I hope they get rid of the ugly, weird models too. I usually like “weird”, but they creeped me out :/

  75. Emily

    I’m very exited about about this collection, but I also was to begin with. I understand why so many people have taken offense to this collection, its names, and what it’s been built upon. However, I feel that both make-up and fashion are a form of art, and that everyone has the right to express themselves freely. I feel this collection did just that, and by drawing attention to these happenings in Juarez, they also drew awareness, even if in a morbid sense. (There is nothing good about what is going on there.) However, I also feel it is refreshing to see a company listen so closely to its consumers needs and desires and to take action accordingly. I appreciate what they’ve chosen to do in this situation and look forward the collection.

    Christine, I really respect you and what you’ve done with your blog, and I appreciate you keeping us up to tabs on everything as it unfolds. I really appreciate the way you’ve handled the situation on the message boards. Thanks for everything you do!

    • Thanks, Emily! I really appreciate your support — it is always very hard to stay neutral and remain out of the fray, since surely we all have an opinion — but it has always been my goal to create a community where beauty lovers feel welcome and allow everyone else to speak their mind.

  76. Aisha

    I would not mind the colors but I think I will save my money for a bigger collection as Mac in the groove already killed my budget, I think it is very nice of them to donate some money, it just shows how much they care about their consumers.

  77. First, I want to say that I understand where everyone’s coming from. In my opinion, I don’t think that they should have changed the names of the products. I think that it would have meant more if they didn’t because now it’s just another donation. I understand that some people found offense to the name but because they did, the issue was raised. So what if they never named it that in the first place?? Would MAC have donated 100K to help these women out? Probably not. This is just how I see it.

  78. K

    I am just glad people on this site noticed the names were offensive and spoke up so people like me, who sadly did not know of this injustice, are aware of it and can now try to help work against it. I am glad MAC is giving the money, but I think it was imperative to also change the names as it should not be promoted that money fixes everything. I hope they change the images as well, as they are very disturbing. I am going back an forth on whether or not I would prefer that they pull the line all together though.

    Thanks for your moderating Christine!

  79. I haven’t taken offense in the Rodarte collection anyway, but maybe because Mexico is worlds away and I can’t relate. Now I kinda feel how some people are feeling. If MAC named their products after the recent journalist massacre here in the Philippines, or the civil war between the government and Muslim rebels, I’d really be offended. I’m praying for the victims of the Juarez murders.

    Christine, the discussion in your blog really opened a lot of eyes. Kudos to you.

  80. Camila P

    Well, i’m sorry, but i didn’t think the names were at all offensive. I think that the names served for a bigguer purpose, to alert women what other women was suffering. MAC is a worldwide known company and Rodarte tryed to use it to aware the world of the f*cked up things that happens in Juarez. But as always, people misunderstood the good intentions.
    I really doubt that half the people who commented here, knew about tragedy in Juarez. Well, in the end served the purpose

    • K

      It seems to me from MAC and Rodarte’s statements that they were not considering the suffering and murders of women and many other people in Juarez. They seemed surprised at the reaction of the consumers, not like they did this for a bigger purpose. In all I have read, the people and situation of Juarez was never taken into consideration.

  81. Elaine

    this is awesome!!!!!

  82. Claudia

    Its not like they can undo the past. But imho they are responding the right way. Unlike Steve who never took the blame. MAC did and thats what matters. They could just as easily not done a thing and for a superhouse like them it wouldnt have impacted them significantly.

  83. Rachael

    I think its good that they listen to consumers, but I think in this instance, people are being seriously over sensitive. *shrug* i didnt care for the collection and the MAC people in Santa Monica are rude so I don’t go there often anyway.

  84. monika

    That’s great!They did everything they could to fix the problem.

  85. TrippyPixie

    I am very impressed that MAC did this, even though I wasn’t really offended originally. By doing this, MAC is essentially saying “we were wrong” (if you want to view it that way). I just expected name changes, but not a donation (let alone one of that size!). This just gives me so much more respect for MAC, especially in that they actually listen to their customers.

    I think it would be equally awesome if, with each purchase from this collection, X amount would be donated to the charity that is already receiving the $100K donation.

    However, even with the donation, the violence in Juarez will still continue, and that’s the sad thing about this all.

    Does anybody know when the new names will be released? I’m interested to see what they will be changed to.

  86. KatieQ

    Mac was extremely vague in regards to what this non profit organization they will be donating 100k to. Unless they are upfront, I think it is all talk.
    Sorry Mac, but you need to think about what you are going to do before you decide to act on it. No respect from me.

  87. missy

    at least theey are donating! thats awesome!!!!!!

  88. KatieQ

    Just because MAC says they are committed to donating 100k, Doesn’t mean they will.

  89. Dia

    Even if the names are changed, I’d still think of the original names when I used the products. Not only will I not purchase from this collection, but I will also avoid purchasing MAC in the foreseeable future. I’m sure at some point I will start buying their products again, but right now, I’m still way too upset that zero thought was put into the naming of these products.

  90. Leah

    When I first read about the controversy I felt shocked and confronted, but now as I continue to think about it I honestly think the original collection was beautiful. I still feel uneasy but I don’t want to turn away from it and pretend its not there.

    I just wish that this was Rodarte and MACs original intention.

    To inspire, to empower, to confront and to promote awareness.

    Yes it is haunting and ghoulish but aren’t these women survivors?

    Should we look at them with pity and see them as victims or should we empower them to feel proud and live their life with dignity. To send a message that women everywhere see them as an inspiration and that we are working together to improve the standing of women world wide?

    They fight tooth and nail day in and day out for their existence.
    Isn’t this a message we can all take inspiration from?

    Makeup may seem trivial but why is it somehow considered a less worthy form of self expression?
    If this imagery was hanging on a wall in an exhibition people would be clamouring to buy it and someone would still be making money from it.

    When I saw the colours in the collection, the names and that promotional image, I could close my eyes and vividly imagine these women lined up in the desert ready to start their shift at work. The fear they must feel, the trepidation and the anxiety – it truly touched me and at first I wanted to run from it back into my white, western existence but now I don’t, now I want to help, to put my money where my mouth is.

    Art is subjective. As I said above I just wish this was the original intention of the collaboration.

    • Camila P

      I could just copy everything you said.

      • Carrie

        I agree. Also, I just want to mention that I’ve participated in a lot of protests and things like that, and people often wear costumes and makeup to make a dramatic statement. And this collection spoke to me because 1) it made me think of the collection as “makeup to wear while you protest the situation in Juarez” (the ghost girl as a reminder of the atrocities) and 2) I could imagine myself putting on this makeup everyday and having it be a reminder of the suffering of women everywhere and how I shouldn’t forget that, and I should try to help.

        I’m not saying that MAC and/or Rodarte would agree with me or shared those intentions in any way, I’m just trying to be honest about my original reaction to the collection.

  91. Jen

    I didn’t really find the names that offending and I’m pretty sure it wasn’t their interntion to offend anyone either

  92. MrsFields

    I would have bought from this collection either way. i like the products and the names made me look up what was happening in Juarez so i didnt see a problem. they should have said they would donate the money before this though.

  93. I don’t want to sound insensitive but good god this was uncalled for :/ I mean it’s not like MAC was planning out the names like “oh yeah we can totally stick it to these people”… They should have just kept the old names. I was going to buy stuff from this collection before and I still will.

    • Michelle

      If you read the comments in the previous post you will find that Rodarte was quite direct in what references it was making to what occurs in Juarez. While it may not have been a direct attack or as you call it “sticking it to the people”, divorcing the realities of life in Juarez to promote a line of cosmetics is not what I would consider thoughtful. Both parties involved in promoting and creating this line of products was aware of the references and proceeded with the former names as if it was acceptable and not making light of a very serious issue. Personally, I can’t feel comfortable supporting something like that.

      • Rawrzellers

        They said they were inspired by the landscape not all the evil. It’s just some makeup for crying out loud. I’d be more concerned if Britney Spears put out a song named “Juarez” and directly attacked the people. But I guess we should call up NARS and tell them that their eyeshadow Tokyo is related to all the rape of Korean Women that went on during WWII and then let’s call up all the other cosmetic companies that have any cosmetic, hair product, or anything else named after a city or landmark and tell them all the dramatic and horrible stuff that went on or is going on. It’s like putting emphasis on a mole that has a 1% chance of being cancerous.

  94. JH

    good. I’m very happy that MAC is listening to the concerns of their customers. as they should, afterall.. we ARE the ones who are pulling in their profit. pft

  95. Suzie

    I was going to buy SOMETHING from the collection if it looked great. I’ll wait to see the swatches. It makes me feel better that they are doing this, but they could donate MORE- they donate 100% for viva glam. I don’t think the name changes would help, i think they help bring awareness.

  96. Rissy

    Not really my kinda colors or products… if anything a pigment or two.

  97. Vale

    I am extremely happy to know that the discussion in these pages has changed the situation. Christine, your site has had a social impact on this important subject. Sometimes make up can be useful also for important things. :-)
    (and to say the truth, no, I would have not buy anything of that collection, before the name change and the donation, since I got quite disappointed…)

  98. Suzy R

    In all honesty, when “Rodarte” was first posted, I saw the picture of the model and stopped reading… Why, oh why, would any woman, any where, want to strive to achieve THAT look or use anything associated with it? I never read the names of the products because I had NO interest, WHAT-SO-EVER in looking Dead. Ghostly. Exhumed. With all the crazy twisted representations of women out there and all the crazy twisted thoughts women have about what we think we should look like — the NAMES of the products are getting changes? Good Gawd.

  99. Kathy

    To me this is a just a way to get people to buy this collection. I am still boycotting this collection and maybe even MAC entirely. Just because they change the names of a product and “donate” 100k to a charity doesn’t make me feel happy. I am a mexican woman and i am beyond disgusted to even CARE if they feel about about the names they chose. MAC and Rodarte KNEW what they were doing, so know to say “oh we are going to change our names” isnt enough. It isnt JUST the names, its the fact that SOMEONE approved of this and didnt think that it would offend anyone. LAME…

    • monika

      What else they supposed to do?They apologize,change names,give money…What else can they do?I am mexican too and it touched me,but everybody makes mistakes…MAC apologized and I think they are great.

  100. Kristina

    This is some truly terrible PR on the part of MAC. I just assumed that the purpose of such controversial product names was to draw attention to the plight of these women, rather than to make light of the situation (in addition to moving some product, of course.) Whether or not that was the original intent, why neither MAC nor Rodarte has taken that angle in any of their statements is beyond me. Hooray for a generous donation to a deserving cause, but all this backpedaling and apologizing is ridiculous and could have been avoided with one well-worded (and presumably well-meaning) press release.

    MAC: if you need a new PR director, I am available!

    Christine: thanks for opening up discussion on this topic.