Monday, July 18th, 2011

MAC Prime Focus Collection for Fall 2011

Launch Date: August 18th, 2011 (North America), September 2011 (International)

The latest addition to our successful Prep + Prime family is a new patented formula that promotes natural lash growth for longer, thicker, stronger looking lashes, with dramatic results visible in eight weeks when used twice daily. Designed to enhance over time, this breakthrough patent-pending treatment delivers a measurable, visible difference. Apply a thin line of serum on clean, dry skin to the base of the upper and lower lashes, morning and evening, and watch what happens. From this day forward, there’s no looking back!

We’ve become THE high-performance Prep + Prime player backstage at Fashion Week. To keep up with the demand to achieve an even more awe-inspiring level of Artistry, M·A·C puts the latest must-haves right in the Pros’ hands again this season by taking Prep + Prime Fortified Skin Enhancer SPF 35 global. This major multi-tasker functions as colour-corrector, face primer, and UV protector with light hydrating properties all-in-one. Day or night, runway or real time, these Primers are the start-to-finish every girl needs to get where she’s going in record time, ultimate chic! These are fast times. But innovation never idles; so we’re introducing NEW  Prep + Prime Transparent Finishing Powder/Pressed to glide on skin after for an undetectable and smooth, silky-soft, colourless aura, in the form of a compact cache to freshen up on-the-go. We’re running with it. Day or night, runway or real time, these Primers are the start-to-finish every girl needs to get where she’s going in record time, ultimate chic! These are fast times. We’re running with it.

Prep + Prime Fortified Skin Enhancer SPF 35 ($30.00 U.S. / $36.50 CDN) (Permanent)

  • Adjust Light, neutral peach
  • Illuminate Pale lavender
  • Neutralize Pale yellow
  • Recharge Bronzy orange

Prep + Prime Transparent Finishing Powder/Pressed ($23.00 U.S. / $27.50 CDN) (Permanent)

Prep + Prime Transparent Finishing Powder ($23.00 U.S. / $27.50 CDN) (Permanent, Existing)

See more photos!

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22 thoughts on “MAC Prime Focus Collection for Fall 2011 (Official)

  1. Judy

    I’m interested in the finishing pressed powder & Illuminate Pale lavender
    skin enhancer.

  2. Jezi

    Man. I am kind of annoyed that they have the matte mixing medium there in the promo pictures, but it’s not in the actual collection. Would be kind of nice to have a limited time where I didn’t have to go to a specific Mac Pro store to check it out.

    • Tabi

      LOL I did the same thing! I hate ordering over the phone and haven’t had an opportunity to go to a city with a Pro store in a while. I was excited that I’d get a chance to try the matte mixing medium when I saw the picture, but then realized it wasn’t in the collection. =(

  3. Chloe

    what colours will the skin enhancers correct? lavender for sallow skin and maybe the yellow for redness and the peach for darker skin tones as an illuminater at a loss for the orangey one but i think it would work best on darker skin tones

  4. Chloe

    wish that they had a green one for redness coming out in this collection !

    • Terrance

      “Neutralize (Pale yellow) calms a red, blotchy complexion”. I believe MAC decided to come out with a pale yellow rather than a green because its a an actual color found within the skin. The added advantage of its use in correcting redness is that it would be excellent for under eye dark circles, because yellow is often used to counteract purplish blemishes or bruises.

    • Agreed. Seems like a no-brainer. I don’t think they make any green skin correctors at all… Do they?

      • Chloe

        they make a green pan corrector which is sold at the pro store called ash blonde which is a pale green colour

  5. FC

    I might take a look into the pressed powder. Other than that, nothing else really sparks my interest.

  6. grace

    @Chloe, perhaps yellow should work instead of green. . Yellow in the same family as green.. and i use yellow concealer mixed with skintoned coloured for redness..

  7. [collapse] FINALLY Prep+Prime Transparent in a pressed powder! I’ve been begging MAC for it for like 2 years now! LOL!

  8. Fitrah

    I’m so confused, I must be missing something. The official blurb is all about a lash serum but it’s not in the product list or promo pictures…I wanted to read about the skin enhancers.

  9. Leslie

    Hmmm…definitely interested in the lavender skin enhancer and set powder compact. I came across a lilac set powder at a CCO recently and fell in love with it. It controls oil better than any other powder I’ve used and the lilac really helps brighten my super yellow skin. I’m a little too tan for it now, but I’m looking forward to trying both of these.

  10. Emeline

    The lash serum does show up the website but is not linked to this collection apparently.. weird!
    I think I’ll check out the lash serum and maybe a powder.. loose vs pressed, that is the question!

  11. cloudburst

    The pressed powder sounds great.

  12. Ana G.

    I like the idea of a pressed powder as a primer :-) quick and easy.

  13. Joyce Galugbo

    The pressed powder looks great

  14. Cupcake888

    I’m so glad that they are bringing this collection to the US! I got my peach color skin enhancer last October in Asia and have been using it since. Gives a very healthy looking skin–like I’ve been drinking enough water and sleeping enough (which I don’t…)

  15. ruthie

    cant wait for the pressed powder! i have the the loose powder version and im in love with it!!! i already finished 2 containers and im glad its a permanent item

  16. Corliss

    I’ll get the pressed powder. That’s all

  17. Bobbie C.

    The MAC MUA at my counter used the Adujust (peach) on me underneath my foundation and it look amazing! I am an NC50 for reference. I would recommend it for all women of color.