We all know LUSH as an eco-friendly brand, but this really takes it to the next level! Today, at 12 PM sharp, they will be leading a protest that urges shoppers to go “naked” by purchasing products free of packaging. The main event is located in NYC (Outside LUSH Soho, Broadway, & Spring St.), but the activity will also take place in Chicago, Los Angeles, Philadelphia, San Francisco, Seattle, Atlanta, Washington DC, Orlando, Portland, Aspen, Boulder, Carmel, Pasadena, Scottsdale, Maui, Annapolis, Bethesda, St. Louis, Las Vegas, Kansas City and Providence.
Why are LUSH employees shedding their clothes to talk about packaging? The environment is one of the biggest global issues we face today. In order to combat climate change and to protect the Earth’s scarce natural resources, shoppers need to take action by avoiding packaged goods. Unnecessary packaging can be found in almost every retailer: loose fruit individually shrink-wrapped or on plastic trays in supermarkets, the prolific use of plastic carrier bags and the mountains of plastic bottles used for cosmetic products are all contributing to the growing environmental crisis.
Did you know… LUSH only uses 100% post-consumer waste bottles for their plastic bottles? Their paper bags, cardboard boxes, and reusable tins are all made from recycled materials?
Good luck to those very brave employees! You wouldn’t catch me struttin’ my birthday suit all over town, even for a good cause, but then again, maybe I need to go on How To Look Good Naked, and then I’d be all over it.