If a beauty product has ugly packaging, will you still buy it?
If a beauty product has ugly packaging, will you still buy it? How ugly is un-buyable ugly?
I was curious after the debate on MAC’s Wonder Woman packaging about ultimately drives (or halts) your purchases. For me, I don’t care if it’s ugly or not, as long as I like what’s inside. I do care about how sturdy packaging is, though – so something that breaks easily may stop a purchase.
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